Social video is getting an additional boost in daily time spent this year. It’s mostly coming from a less expected place—Meta—even as TikTok continues to dominate in total time spent.
Push notification trends highlight industry differences: Retail and media excel with tailored strategies, while travel struggles with lower engagement.
Ad agencies show mixed results amid signs of improvement: New account wins buoy some, while tech is a drag on others.
Etsy blames weak discretionary demand for earnings miss: The company is relying on its gifting feature to spur traffic as it continues to lose ground to Amazon and Walmart.
OpenAI and Microsoft are sued again for using newspaper content without permission. Conflicts between creators and Big Tech intensify as AI adoption grows.
With a booming economy and a flourishing middle class, Indonesia has become an intense battleground for leading ecommerce players, including Shopee, Tokopedia, and TikTok Shop.
QSR customers focused on value in Q1: The common thread in the earnings of Starbucks, McDonald’s, Yum Brands, and Restaurant Brands International is that consumers are feeling jittery.
Estée Lauder struggles with tepid demand in China, North America: That’s complicating its efforts to turn its business around.
In a recent Tech Talk webinar, John Pawlowski, vice president of marketing at pet food company Heckova!, shared four steps to build a successful CPG brand and get it on to retail shelves, from identifying the opportunity for growth to finding the right retail partners.
DoorDash delivered strong top-line results in Q1: The total order volume rose 21% during the quarter and the company gained share in “virtually all lines of business.”
Roblox introduces immersive video ads to capture Gen Z's attention: New ad format expected to boost brand engagement and user actions.
Amazon’s introduction of ads on Prime Video boost advertising revenues to $11.8 billion in Q1: Streaming strategy and retail media dominance key to 24% year-over-year growth.
Inflation is on the rise and the competition for consumer dollars is heating up between restaurants and retailers. Here are five insights into how consumers are purchasing their food as prices continue to rise.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three heritage brands that have found a way to become cool again. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.
A new lawsuit alleges OpenAI and Microsoft use newspaper content without permission. Conflicts between creators and Big Tech intensify as AI adoption grows.
Google and Microsoft show stronger cloud revenue growth than Amazon: Generative AI is changing the cloud playing field, giving Microsoft and Google an advantage
Over two-thirds (68%) of US adults somewhat or strongly agree that dynamic pricing (the practice of raising prices when demand is high and dropping them when demand is low) is price gouging, per a March 2024 CivicScience survey.
Think of off-site retail media as filling a bus with potential customers and driving them directly to your storefront, Bob Coon senior vice president of US sales at TripleLift, said during a recent EMARKETER webinar. But just delivering customers to your storefront doesn’t guarantee they will buy. Here’s what retailers and marketers need to know to take advantage of off-site retail media.
“What will happen next?” That’s the big question marketers have following the signing of a potential TikTok ban into law, according to Liz Cole, chief social officer at VML. While marketers don’t know if parent company ByteDance will sell TikTok, shut the platform down in the US, or find a way to fend off the legislation in court, they can prepare now for what’s to come.
Instagram’s charm offensive for TikTok creators: Its product updates aim to prioritize smaller creators’ content to provide more visibility and bolster discovery.