Executives get cold feet over AI adoption: Soaring adoption rates are being pulled down to earth over cybersecurity and data protection concerns. It could curtail the AI sector’s profit outlook.
Social media users in select countries (US, UK, Australia, France, and Saudi Arabia) trust brands over influencers when it comes to finance, apparel, and skincare, per an October study from Snap Inc. and IPG Magna. Finance is where this trend is most pronounced.
Latin America’s unique economic environment has fueled rapid fintech and BaaS expansion—and it’s projected to keep growing.
We look at how issuers and networks could compensate for the multibillion-dollar revenue shortfall
A new class-action lawsuit and competitive pressures are turning up the heat on Amex
Mastercard has been pushing into value-added services like fraud solutions to diversify revenues
Retailers are bullish on genAI: Many see the potential for genAI to remake everything from customer service and marketing to their store operations.
X’s US app usage dropped 23% since Musk’s takeover, outpacing the decline of rivals. Can bundling genAI result in user recovery?
Baltimore bridge collapse adds to retailers’ supply chain headaches: Luckily, the impact is likely to be minimal as other ports step in to fill the gap.
TikTok Shop adjusts seller policies to fend off US ban: It’s getting rid of a loophole that allowed Chinese sellers to register themselves as US merchants.
Like last year, we expect deal-hunting consumers and mobile-forward brands to drive the 2024 holiday season, according to our US Holiday 2023 Recap and 2024 Preview report.
Snap and Integral Ad Science strike a brand safety partnership: New brand safety tools will help the platform distinguish itself from others.
March Madness viewership growth cements sports as a crucial channel: The basketball tournament’s success reinforces the importance of reaching viewers via sports.
Tim Cook promises big AI advancements for existing product lines. Developers might be forced to choose between building apps for on-device AI or AR/VR Vision Pro.
Marketers bet on gaming's potential: IAB reports planned increase in ad investment, reflecting confidence in the medium's reach and safety.
Hulu's library joins Disney+: The move to streamline could reshape the streaming hierarchy.
H&M is relying on lower prices to restore momentum: But supply chain challenges could limit its ability to take back share from Zara and Shein.
Google, Samsung, and others form coalition to take on Nvidia: Commercializing generative AI is expensive in part due to Nvidia. Democratization could lower costs but may take a while.