Getting cash back is the leading motivator for opening a new credit card, according to 42% of adults worldwide, per January 2024 data from Kantar.
On today's podcast episode (part 2), we discuss what America looks like without TikTok, who would be most likely to buy the short-video app, and what marketers should be thinking about to plan for the future. Tune in to the discussion with our analysts Minda Smiley and Max Willens.
Starbucks eliminates global CMO role: Reflecting broader trends, this move showcases a shift toward more localized and specialized marketing strategies.
Reddit's brand safety woes aren't over: We found that content depicting suicide and other violence was easy to access, revealing a moderation failure.
Generative AI will “supercharge our creativity,” said VML chief innovation officer Brian Yamada. He believes the tech will improve marketers’ ability to tell stories, but it will also raise new privacy concerns.
Home Depot hypes its Halloween decorations seven months before the holiday: Retailers look for surefire ways to push shoppers to spend when they’re pulling back on other nonessential goods.
OpenAI’s Sora could be to video generation what ChatGPT has become to text generation—a user-friendly, scalable tool that creates human-quality work. Tyler Perry put an $800 million studio expansion on hold after seeing the tool in action. And creators with access to the tool have created impressive works, from surreal nature documentaries to underwater fashion shows.
Coca-Cola is increasing its investment in digital media channels to appeal to Gen Z, while Gap is focused on creating more story-forward, culturally relevant marketing campaigns. To cut costs, Procter and Gamble is using AI to improve order fulfillment and reduce ad waste, and Starbucks eyes growth in delivery. Here are five insights into how companies are adjusting strategies this year.
Lyft partners with Oracle and Nielsen to refine ad targeting: The rideshare platform is also introducing in-app video ads to engage riders.
Florida bans minors from social media in a major shift: The bill further fractures US social media regulation and could impose hefty fines for noncompliance.
Price cuts are helping upmarket UK grocers win back share: While grocery inflation is at a two-year low, shoppers continue to be highly responsive to deals.
Amazon invests in genAI for faster medication delivery: The tech giant hopes that AI will help get prescription drugs to consumers faster. It's still got plenty of competition from established pharmacy players, though.
Updated projections for US physician shortages are in: And they’re not as bleak as they were a few years ago. Here’s why.
Health tech gets slammed in new report: Most tech products for people with type 2 diabetes don’t offer meaningful medical benefits, and they cost more than standard care. Digital health startups need to prove their value to stand up to scrutiny.
How AI could change Hollywood forever: OpenAI is in talks with studios to promote the use of text-to-video generator Sora
Meta's granular settings balance engagement with user satisfaction: Threads and Instagram to recognize diverse perspectives and sensitivities in social media political discourse.
NBCUniversal expands shoppable TV opportunities amid growing interest from consumers: Viewers will soon be able to order food delivery and purchase items inspired by their favorite Bravo shows.
Anta Sports is bullish on China: The sportswear company expects solid growth this year, while competitors Nike and Li Ning struggle to keep up.
On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of March. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Becky Schilling and Sara Lebow will defend their list against vice president of content Suzy Davidkhanian and analyst Zak Stambor, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
Canva acquires Affinity, challenging Adobe by expanding into photo editing and design after Adobe’s Figma deal collapses. Key to competition: Affinity’s one-off payment model.