Financial institutions that have relied on the platform to reach young consumers must come up with a Plan B—or face losing brand awareness.
The integration of AI into marketing is a top priority. Nearly 60% of organizations worldwide are integrating genAI into their marketing efforts, and almost 80% had allocated or planned to allocate budget to genAI in their marketing initiatives in the six months following an October 2023 survey by Capgemini. AI offers benefits but also introduces ethical and regulatory considerations and the need to improve data management.
Shopping should be easy, according to Ryan Fagan, vice president of digital at Lowe’s. “Our job is to guide them through their shopping trip as seamlessly as possible.” Fagan shared three ways Lowe’s is enhancing its ecommerce experience, from tailoring the digital experience to specific customer segments to surfacing other relevant products throughout the shopping journey.
Meta’s latest AI advertising rollout reveals a significant shift: Free, broad access to AI creative will help win favor with brands, but ethical quandaries are unresolved.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss why the restaurant industry is facing another year of uncertainty and how restaurants are boosting loyalty. Then, for "Pop-Up Rankings," we rank the top restaurant loyalty programs. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and senior director of media content Becky Schilling.
The beer industry sees brighter days ahead: After several quarters of declines, Heineken, Carlsberg, and even Anheuser-Busch InBev expect to return to growth.
Bad weather drove more shoppers to Instacart in Q1: The company expects the positive trend to continue in Q2 as it prepares to add Uber Eats to its platform.
More layoffs plus the closure of some Bethesda studios show how precarious it is to manage a large catalog of gaming properties.
Walmart Connect, Disney team up to give advertisers proof of performance: Instacart and NBCUniversal are similarly joining arms to empower brands to better target consumers and get closer to closed-loop attribution.
The NBA is the next and final major sports streaming rights battlefront: Amazon, ESPN, and WBD are fighting over fractured rights to the sports league.
Apple TV+’s revolving door of ad executives: The service’s head of marketing left after 16 months, hinting at ad-supported struggles behind the scenes.
Uber posts earnings miss due to weaker demand in some markets: But its delivery business was a bright spot as order frequency reached an all-time high.
57% of US adults have used eBay to purchase secondhand luxury fashion and accessories online in the past year, according to March 2024 data from CivicScience.
Data centers, which power a growing number of cloud apps, video-on-demand services, and artificial intelligence services are nearing a power crisis.
Microsoft enhances 365 Copilot AI: It’s effectively tapping into its enterprise customer base. But future demand for AI tools could skew toward specialization.
Tech platforms put shareholder returns center stage: Dividend debuts from Google and Meta and buybacks signal confidence as ad market improves.
16 US states have enacted comprehensive consumer privacy laws as of April 2024, according to the International Association of Privacy Professionals.
US ad employment hits another all-time high, but what’s next? High interest rates and looming shifts will pose a challenge for agencies in the months and years to come.