Marketers currently use generative AI the most for data analysis (39%) and market research (35%).
On today's podcast episode (part 1), we discuss what publishers can do about GenAI that summarizes answers, how to strike the right ad load balance, and who has the best 'what-to-do-about-social-media' strategy. "In Other News," we talk about what social app BeReal's next move will be and why X (formerly Twitter) is pivoting to CTV. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
Its competitively large customer base and decision to potentially go public is raising investors’ eyebrows.
We argue where the merchants have a point—and where the deal gives them a win
It’s hoping the app will boost adoption by encouraging more shoppers to sign up at home, but it’s still not frictionless
A partnership with eSIM Go to make the app more accessible in the region could boost user and transaction growth
YouTube is the best platform for ad engagement, but others are rising: Our Industry KPI data found that YouTube, X, and podcasts delivered the strongest attention metrics.
Young people spend an enormous amount of time on social media. Despite how it can make them (or their parents) feel and the harm it can cause, that’s not likely to change.
Walmart Connect today announced new in-store and off-site ad inventory, omnichannel measurement tools, and upper-funnel offerings. The retail media network (RMN) is providing advertisers with more opportunities to connect with customers on app, online, and in-store, Rich Lehrfeld, senior vice president and general manager of Walmart Connect, said in an interview with our analyst Sarah Marzano.
Walmart’s latest moves should boost its retail media revenues: It opened up off-site inventory to non-endemic advertisers and made it easier for smaller marketers to buy ads.
There’s strong demand for physical retail spaces: That’s driving up rents and occupancy costs.
TikTok Shop features e.l.f. Beauty for platform’s first Super Brand Day: The showcase could entice more large brands to make the leap as TikTok reduces support for small sellers.
The company bolsters security and offers credit monitoring after hackers leak data on the dark web. Lawsuits and fines may be on the horizon.
Two weeks have passed since Amazon’s Big Spring Sale, but its success is unclear. Amazon’s first-ever Big Spring Sale took place from March 20-25, offering discounts on seasonal items like spring fashion, fitness products, and cleaning and yard work essentials.
Teads partners with LG for global smart TV ad expansion: exclusive native placements set to transform viewer experiences and advertiser reach.
Magna forecasts 9.2% growth in US ad market to $369 billion: political campaigns major driver, with spending expected to set records.
As the TV and streaming landscape becomes increasingly fragmented, the terms used to describe different ways to watch are multiplying. We’ve already broken down the difference between connected TV (CTV) and OTT. With subscription video-on-demand (SVOD) platforms becoming ad-supported SVODs, and ad-supported video on demand (AVOD) platforms building out free ad-supported TV (FAST) platforms, it’s difficult to keep track of what cord-cutters are actually watching. Here’s a breakdown.
Microsoft uncouples Teams from Microsoft 365 globally in reaction to the EU’s antitrust probe—proving how regional rules can have a global impact.
Shein’s sales and profits soared in 2023: The fast-fashion retailer’s popularity among eco-conscious shoppers helped it surpass H&M and Inditex.