Even in a scramble for cookieless identity solutions, collecting consumer data should never feel sneaky. Consumers are aware of the need for their data in providing better, more tailored experiences. Nearly three in four consumers understand that sharing their data enables websites and apps to serve personalized ads, according to a January 2024 report by the IAB. The same report found that 70% of consumers are willing to share their personal data to support advertising. To work with them instead of against, here are four right ways to take a consumer-centric approach to data collection.
For many consumers, Mother’s Day is a time to celebrate the moms in their lives and treat them to something special. However, for others, it can be an emotionally challenging time. “Over the past few years, I’ve seen more and more people comment on Mother’s Day campaigns about how it is triggering for them, reminding them how they’ve lost their mother or mother figure,” said Shianne Smalling, senior manager of growth marketing at New York City-based bakery, Levain.
The brand can differentiate itself by developing its own AI server hardware to complement on-device AI solutions with secure and private services.
Some are disproving the commonly held belief that they can’t reach profitability.
Employees globally use personal AI at work, boosting productivity and creativity, but fear for job security while navigating a lack of employer guidelines on AI use.
Meta’s legal battle over ad viewership metrics signals a bigger problem: Advertisers are expressing growing discontent with the platform, which is launching new features to make amends.
A few of the company’s biggest tie-ups are up in the air—losing them could be devastating to Affirm’s future business
But a slowdown suggests the company can no longer rely on its verticalization angle to stand out from competitors
This will help it stay competitive with other providers that have launched similar AI features
Consumer spending rose in the first four months of 2024: Shoppers are becoming more deal-conscious as cost-of-living pressures weigh heavily.
Promotions were tied to 28% of Applebee’s transactions in Q1: That’s up from 19% in the previous quarter as casual dining customers spend cautiously.
US Rx spending outlook through 2028: We look back at medication use and spending in 2023 while exploring what will drive spending growth through 2028.
Vitamin Shoppe launches GLP-1 telehealth service: Another legacy retailer is throwing its hat in the GLP-1 ring. Here’s why the promise of low cost GLP-1s isn’t always what it seems.
Talkspace enters first quarter of profitability: We explore why moving deeper into the health plan market is a smart business move.
OpenAI considers creator privacy features and whether ChatGPT should engage with adult content: The genAI sector faces tension over content moderation and profitability. A technical fix remains elusive.
Warner Bros. Discovery and Disney will launch a major streaming bundle for Max, Disney+, and Hulu this summer: The strategy aims to curb subscriber churn and simplify consumer choices.
Roblox reports a 22% increase in Q1 2024 revenue, reaching $801 million: Sustained user growth and APAC expansion drive performance despite a $272 million loss.
“The restaurant industry is still reeling from the impact of the pandemic,” our content director Becky Schilling said on an episode of “Behind the Numbers: Reimagining Retail” podcast. On top of that, inflation and economic uncertainty has made for a tough four years. In face of these persisting challenges, restaurants are turning to AI and unified commerce solutions to improve the customer experience, build loyalty, and supercharge personalization.
Tapestry lowers outlook due to weak demand in North America and China: The company is struggling to draw spending as more shoppers either trade down or go upmarket.
Warby Parker and Allbirds trend in opposite directions: Demand remains strong for Warby Parker glasses, while Allbirds struggles to revive interest in its shoes.