JPMorgan Chase s turns card data into ad opportunities, aiming for a share of the booming retail media sector: The institution must balance growth and trust.
Linkedin's CTV ad launch meets rising B2B video demand: The offering leverages professional data and premium content to elevate its role in the connected TV landscape.
Google Contemplates HubSpot deal: A move that could redefine the martech sector, blending CRM prowess with advertising innovation.
A rebrand can be intensive, but guiding principles like establishing clear goals and metrics from the start will help teams measure success. Gathering customer feedback is another essential step to managing a rebrand.
Conagra demand picks up: The company beat top- and bottom-line expectations after lowering prices and increasing promotions in key categories to attract cost-conscious consumers.
Ulta’s consumer spending warning sends shockwaves through beauty industry: Financial pressures and competition are weighing on the retailer’s sales, but other indicators suggest healthy growth in 2024.
PubMatic's strategic alliance with Instacart boosts programmatic advertising: The initiative merges retail media data with advanced targeting for improved ad impact.
Apple is developing robots for people’s homes: It’s pushing past setbacks by repurposing R&D for a frontier technology with an uncertain commercial future.
GoodRx adds Publix pharmacies to its Gold network: We examine why working directly with pharmacies, as well as with PBMs, is important for GoodRx’s business.
AI healthcare milestone: The FDA’s greenlight for AI sepsis tech developed by Prenosis could help make hospitals and clinicians more comfortable with AI.
LGBT patients deal with discrimination in healthcare: Providers and marketers must step up to meet the needs of all patients. Here’s how they can do it.
Paramount enters exclusive merger talks with Skydance, sidelining Apollo’s bid: The media landscape could be shuffled yet again once the deal is finalized.
“[Cookie deprecation] is a monumental change. It has also been a long time coming,” our analyst Evelyn Mitchell-Wolf said on a recent “Meet the Analyst” webinar. The signal loss will force advertisers to shift targeting strategies, campaign measurement, and identity solutions. But other trends—programmatic transaction methods and connected TV (CTV)’s growing share of ad spend—will stay their course.
Spotify will raise premium prices for the second time: Audiobooks are the focus, with a new tier allowing users to opt out of access to the new format.
Levi’s is feeling good as D2C transition gains pace: The retailer is banking on its expanded product assortment—and a little help from Beyoncé—to keep its momentum going.
Cisco, Google, Microsoft, and IBM lead a consortium to tackle AI-related job loss. Meanwhile 200 artists call for an AI ban in music creation.
Technology problems are happening more often, with recent disruptions taking down myriad services and subscriptions. Adding genAI services will only stress existing infrastructures.
In a by-now familiar story, these banks must promptly address deficiencies identified in their BaaS partnerships.