As AI has evolved over the past few years, Pinterest has leaned heavily into the tech to create a more curated, relevant user experience.
LinkedIn’s not just for B2B marketers. B2C brands in sectors like automotive, hospitality, music, sports, and travel are investing in the platform. “LinkedIn is definitely heading into a direction where more direct B2C marketing is going to become prevalent,” said Jordan Schultz, vice president and head of social and digital creative at marketing agency Known.
Budget pressures drive shoppers’ grocery choices: Price is the biggest factor when deciding where to shop, although quality, availability, and convenience also matter.
When it comes to retail spaces, smaller is better: More than two-thirds of the executed leases in the retail sector in Q1 were less than 2,500 square feet.
Today’s podcast episode of The Banking & Payments Show explores the future role ATMs will play in retail media. Host Rob Rubin is also joined by Stuart Mackinnon, COO of NCR Atleos, to discuss why ATM networks continue to grow despite the surge in options for cashless purchasing. We also discuss how advertisers on the Chase Media Solutions platform can use purchase history data to target ads on Chase’s digital platforms. Listen today!
As Gen Zers enter adulthood and increase their spending power, brands new and old are fighting for a larger share of their dollars. Here are three battles being waged for Gen Z consumers and how wellness, social media, and low prices are giving newcomer brands an edge.
Home Depot’s sales have fallen for six straight quarters: That’s largely a reflection of a dismal housing market that CNN calls the “the worst time ever to buy a home.”
Yahoo shows the potential of Privacy Sandbox: The company was able to run successful prospecting campaigns in a win for Google’s post-cookie solution.
Alibaba sees ‘green shoots’ in China’s consumer spending patterns: The company reported modest domestic growth as its focus on CX paid off, while its international business is booming.
The US privacy landscape just got even more complicated: Vermont is the latest state to push a privacy bill that would further fracture state-level rules in the US.
But co-brand card adoption is still limited because consumers don’t understand co-brands' value proposition
But issuers shouldn’t stop preparations for the cap—regulators won’t back down anytime soon
Despite some signs of improvement, recent Fed data suggests a credit card recovery is still a ways off
As the company rehires Supercharger staff to meet its $500M network expansion goals and drive future EV adoption, we ask why they were fired in the first place.
LinkedIn is the social platform the most marketers worldwide (70%) are confident will deliver a positive ROI, per an August 2023 survey from Hootsuite.
Walmart is in cost-cutting mode: The retail giant cuts corporate jobs as it prepares for growth to slow.
Kraft Heinz weighs Oscar Mayer sale amid mounting criticism of processed foods: The company is on a multi-year path to make its products more nutritious in response to shifting consumer preferences.
Ogilvy launches influencer marketing offering for health brands: We explore the value that agencies can bring to healthcare and pharma brands looking to forge tie-ups with social health influencers.
Some hospitals refuse surgeries without upfront payments: We explore the broader implications this could have on health equity.