Social media fatigue is rising as users seek genuine connections over algorithm-driven content. Tech companies aren’t taking the hint.
Globalstar's $64 million partnership with SpaceX sharpens Apple's edge. Business pragmatism prevails despite regulatory disputes—for now.
Its anti-hallucination software presents opportunities in customized technology that could speed adoption.
Meta's strategy to bolster Threads: Given Threads' declining user base, Instagram's promotional push could be a double-edged sword in the engagement game.
Google tries to increase ad quality and spending in one swoop: The Limited Ad Serving policy will limit impressions for “unproven” advertisers until they earn a higher status.
Meta mulls over ad-free options in Europe: Marketers need to brace for potential changes in audience targeting and ad costs.
Cara Pratt, SVP of Kroger Precision Media, is right when she says that “retail media is media.” While the fast-rising ad format may draw its unique power from retail—specifically the first-party consumer purchase data used for high-octane targeting and closed-loop measurement—it’s not a physical product sold on store shelves and shouldn’t be treated as such.
The stat: 84% of US marketers say that they are more likely to invest in retail media because of third-party cookie deprecation, per a LiveIntent survey.
Key stat: Ads for products on sale are the most effective form of retail media advertising, with 51% of US digital shoppers saying they pay attention to them and 44% of digital shoppers saying they purchase from them, per Integral Ad Science.
While dollar stores struggle, off-price retail is thriving: The latter’s treasure hunt experience is winning over shoppers, while retailers like Dollar General are running into trouble as discretionary sales soften.
Brooklinen is putting an emphasis on authenticity and relatable, real-world experiences in its paid social creative.
Is social media dead? Not exactly. But it has become “less social and more media,” as Insider reported.
The DOE allocates $15.5 billion for EVs and domestic battery production. The plan favors traditional auto hubs, while further efforts should improve charging infrastructure.
B2B digital ad spend growth is leveling out after a pandemic boom. Budgets for advertisers will be relatively flat throughout our forecast period. But significant shifts are happening in the way advertisers spend on digital ads.
Sweetgreen is in a very different position than it was prepandemic: Both its menu and physical footprint are evolving as it looks to widen its potential customer base.
Medical bills are paid faster via portals: Patients want digital channels like text messages and emails over phone calls and paper statements. But clear messaging is growing in importance.
Someday, doctors will trust AI for clinical diagnoses: Generative AI tools are getting better at medical exams, but the day that doctors trust them for making diagnoses is still a long way off.
Ultra-light, slim, and energy-efficient, Honor's Magic V2 sets new standards in foldables and aims to ignite interest globally while challenging established brands.
Disney’s carriage fee fight could go on longer than usual: The company blocked ESPN and ABC on Spectrum after its demands for new carriage fees weren’t met.
The number of high-net-worth people in India is rapidly growing: Luxury brands such as Hermès and Christian Louboutin see the region as a significant growth opportunity.