Cost-effective alternatives to human brand ambassadors have the potential to disrupt the $250 billion influencer economy at the expense of human talent
Cooking recipes are the most popular form of influencer-created social media content, according to 51% of worldwide social media users, per a February 2024 report from Snap Inc. and IPG Magna.
On today's podcast episode, we discuss the takeaway's from this years March Madness NCAA basketball tournaments, what's most fueling a revolution in women's sports, who will rule the new pay TV world by 2026, the likelihood that sports betting faces a reckoning in the next 12-months, the best-selling cars in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
77% of B2B decision-makers worldwide leverage chat tools for product discovery, according to January 2024 data from Forrester Consulting and Zoovu.
Self-reported spending is down 6% among US teens (which includes Gen Alpha and Gen Z consumers), but they are still shelling out on beauty, according to Piper Sandler’s latest Taking Stock with Teens survey.
Rising QSR prices may be driving customers away: The average price was up 4.0% YoY in Q1, while traffic fell 3.5%.
US physicians continue to lose their independence: Nearly 4 in 5 are now employed by a health system or corporate entity. This ongoing trend may negatively affect healthcare competition in local markets as well as patient care.
Many younger consumers will ask about new medications: Their thirst for knowledge is a big opportunity for pharma marketers.
US drug shortages hit record high: While HHS issued recommendations to address the shortages, they’re not enough. We explore what needs to change.
Brands could have a more direct hand in movie production: Hollywood firm Sugar23 will host an upfront presentation seeking investments in film projects.
AI is widely used to make news content: An AP survey found that 70% of staffers use AI to make content, a sign that the industry is racing to find use cases.
Apple TV+ leads in content quality but lags in library size: A study demonstrates its high ratings—but small catalogselection hampers market growth.
OpenAI in the spotlight again over questions about internal stability: It fired two AI researchers over alleged data leaks. The incident suggests that previous chaos isn’t over.
OpenTable aims to ensure the credibility of its review program: The restaurant reservation platform will begin showing members’ profile pictures and first names in reviews.
TelevisaUnivision wants vertical video ads on TVs: A new ad format lets brands reuse social ads on the big screen.
YouTube gives influencers more access to affiliates: A new hub will let creators and brands connect more easily as the platform delves further into ecommerce.
On today's podcast episode, we discuss how marketers are using GenAI, how its affecting media plans, and whether GenAI’s usefulness for advertisers will be similar to the calculator’s effect on mathematicians. "In Other News," we talk about which platforms users are paying most attention to social media ads on and Chase bank using spending data to help advertisers target folks. Tune in to the discussion with our analysts Max Willens.
Nearly half of retail CFOs plan to leverage automation and AI to optimize costs in 2024. Online resale may have the most to gain in the short term, thanks to the opportunity to address key operational challenges and customer pain points involved with selling secondhand goods online.
AI agents are coming—“It’s not years. It’s months,” said Adam Buhler, senior vice president of creative technology at Digitas.
CEO Andy Jassy aims to make AWS the primary cloud platform for generative AI. Competition in the cloud space is increasingly dependent on future AI adoption.