On today's podcast episode, we discuss when we might be approaching the consequential ceiling of “peak media”, which folks watch the most influencer videos, where smartphone time is still climbing, and entirely too much more. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Vice President of Research Jennifer Pearson, and Chief Research Officer at GWI Jason Mander.
With safety leaders leaving, OpenAI’s shifting internal structure prompts concerns over its readiness for AGI and regulatory alignment.
Its security memorandum treats AI models as national assets, offering counterintelligence backing and a framework to keep innovation safe and competitive.
To stand out in a crowded commerce market, Lyft Media is thinking about partnerships and measurement differently. While its current partnerships help Lyft Media navigate “traditional ecosystem of measurement,” the network is also thinking about what the next phase of measurement will be, said Shane Dwyer, head of sales at Lyft Media and Lyft Business.
Premium increases heat up insurance commissioner elections: In particular, we’re watching the context in flood-ravaged North Carolina, one of the few states where voters elect their insurance watchdog.
Insurance agents marked ‘safe’ from disruption: The ups and downs of the direct-to-consumer life insurance market have taught the industry a lot about contemporary consumers and in-person experiences.
US buy now, pay later (BNPL) user growth is slowing, plummeting from 97.0% in 2021 to just 4.1% in 2028, according to our forecast.
Meta’s slimmed-down Llama AI runs on smartphones but faces ecosystem challenges: Without its own hardware, Meta’s success hinges on partnerships as it competes with Apple and Google.
Affiliate marketing reaches $10 billion milestone: Brands increase budgets as ecommerce and Gen Z engagement fuel growth.
TikTok employs 6,000 content moderators in Europe: The platform disclosed it has 150 million users in the region in a regulatory filing.
TikTok Shop leans on top brands, live shopping to boost holiday sales: The platform will feature exclusive products from brands like Benefit Cosmetics and celebrity-led livestreams alongside Cyber Five discounts.
But few do because they’re concerned about implementation costs and customer uptake
But a diversified mix of card volume will help keep the issuer in a strong position moving forward
While this move can save banks millions, customers aren’t ready for the change
Volkswagen aims to attract truck buyers with retro-themed Scout SUVs and pickups designed and built in the US.
Every major industry will increase total ad spend in the next two years, with media and entertainment leading the pack. Programmatic and B2B ready for a digital shift, while mobile remains dominant with in-game advertising. Here are four takeaways from EMARKETER’s Industry Ad Spending Benchmarks: Q4 2024 and what they mean for the upcoming years.
Every step of the grocery shopping journey is being digitized; how do consumers feel about it?
It’s a tough time to be a mid-market restaurant chain: Consumers’ pullback on dining out has led Denny’s, TGI Friday’s, and Shari’s to close locations.