Docs use genAI to appeal denied prior authorizations: Here’s why physicians are turning to the tech for appeals and where we think the prior authorization standoff between insurers and providers is headed.
Pfizer is developing a once-a-day oral GLP-1: Two drugmakers control the weight loss drug market—for now. Here's who could benefit the most from more players in the space.
The past two Summer Olympic games, taking place in Rio (2016) and Tokyo (2020), each attracted over 3 billion viewers worldwide, according to the International Olympic Committee (IOC)'s official reporting.
New NBA broadcasting deals with NBC and Amazon: These partnerships, pending approval, are set to enhance live sports accessibility and boost advertising revenue.
Metaverse set to grow to $54.5 billion by 2028: Meta's one of many believers in the category.
On today's podcast episode, we discuss what Amazon has planned for its thirties, the all-AI ad that sparked a debate about the future of marketing, why customer experience is historically low, the most impactful AR feature in retail, what animal can fly backwards, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.
Here are three areas retailers should consider integrating generative AI into their strategies.
The majority of subscription websites and apps are employing manipulative design tactics, exposing them to legal scrutiny and loss of consumer trust.
Out-of-home (OOH) ad spend in the US will cross $10 billion for the first time in 2027, per our March 2024 forecast.
On today's tiny "Shark Tank"-style podcast episode, our contestants pitch their most interesting predictions for the rest of 2024 including faceless influencers, what will happen to TikTok, and more. Tune in to the discussion with vice president and analyst Jasmine Enberg and director of Briefings Jeremy Goldman.
The digital advertising industry has begun sharing feedback on Google’s Privacy Sandbox as individual stakeholders conclude their tests. While many believe the current Privacy Sandbox needs tweaks before it can function as an alternative to cookies, that’s not surprising, according to Andrew Pascoe, vice president, data science engineering at NextRoll.
The years of high double-digit growth for US direct-to-consumer (D2C) ecommerce sales have ended.
We look at why some growing fintechs profit and attract new customers despite an industrywide slowdown.
Costco raises its membership fee by $5 (or $10 for executive members): That’s the first increase in seven years and its timing is ideal given consumers’ growing focus on value.
This issue has been the center of a global regulatory debate, but consumers should be careful what they wish for
Snap opens up its walled garden in a first for social media: The company partnered with VideoAmp and could accelerate an industrywide pivot away from closed ecosystems.
Is the auto industry losing faith in TV? Ad expenditures are still high on sports broadcasts, but a tough market is causing spending to contract.
The regulatory environment influences Google's corporate strategies: Canceling the HubSpot acquisition shows the significant impact of heightened scrutiny on tech giants.