Generative AI search engine Perplexity will launch ads in the next few quarters. But while advertisers probably don’t need to form Perplexity ad strategies just yet, they should keep an eye on how the search engine is approaching monetization for clues into what Google (and other emerging search competitors) could do in the future.
Earlier this month, Apple unveiled a new AI model, called the ReaLM system, which can recognize and pull out phone numbers or recipes from on-page images, or respond to a request to call “the bottom one” when users are presented with a list of local pharmacies.
Temu is beating Amazon in the battle for Polish market share: But Amazon’s investments in logistics and Prime Video could turn the tide in its favor.
March was British retailers’ best month in years: While retail sales outpaced inflation for the first time over two years, the UK landscape still faces significant challenges.
Best Buy’s customer service will soon be powered by genAI: The retailer is rolling out AI assistants for customers and employees as it tries to deliver more helpful experiences at a lower cost.
TikTok launches Coin App in Europe to boost growth while TikTok Notes set to rival Instagram: Both aim to increase user engagement and market share.
Pharma marketers adapted to doctors’ content preferences last year: Many doctors don’t want to meet with pharma sales reps in person. We explore which digital channels got the biggest utilization boosts in 2023.
Digital grocery will become the largest ecommerce category by 2026, according to our US Digital Grocery 2024 report. To grow their share of digital grocery sales, brands need to understand what motivates consumers to buy groceries online, how the digital grocery experience can be improved, and where growth opportunities lie.
Seniors aren’t comfortable with all digital health tools: They prefer human help for managing health-related needs. But they must be able to trust the people who are supporting them.
More digital health deals, lower check sizes in Q1: Healthcare AI startups are a hot investor item right now. Other sub-sectors of digital health? Not as much.
JIC Certifies Comscore and VideoAmp: Marking an important shift in TV ratings, this move challenges Nielsen's dominance and fosters measurement diversity.
Podcast Listeners Prefer Personalized Ads: AMA's survey indicates a shift toward tailored advertising, with a significant majority favoring customized content.
Governments and tech giants allocate billions to AI, raising concerns over dwindling startup funding and innovation in non-AI sectors.
Escalating costs across technology, streaming, and online services are resulting in consumer pushback through password sharing and strategic rotation.
Music stars battle AI over copyright and creativity: A collective open letter and Tennessee's new ELVIS Act underscore the industry's fight for fair compensation.
Record viewership for March Madness and Wrestlemania: Significant audience growth is a reminder of why streamers and networks dish out billions for rights.
Google gets its AI footing at Cloud Next: A litany of generative announcements—including a leading AI chip—make investors happy. But will demand for the technology have staying power?
The travel and tourism industry is thriving: We expect US digital travel sales to rise 6.0% this year as consumers continue to prioritize travel.
The ICBA alleges Navy Federal’s co-branded military program blurs the lines between banks and credit unions.