Pharma advertisers are pushing into CTV: They’re evolving with consumers’ ever-changing media consumption trends.
“Fragmentation creates a headache in determining meaningful performance. That puts a lot of weight in the trust of the attribution models across all of your CTV ad buys,” Erik Gray, director of product analytics at MNTN, said at our recent EMARKETER Summit. But with a growing market, with more streaming channels and viewers, comes more opportunity to reach the right audience. Here are three ways to boost the success of your CTV ad campaigns amid fragmentation.
Despite having 7 million paid subscribers, Meta is shuttering the Facebook-based work service to build better AI and mixed reality business solutions
96% of subscription leaders in VOD, software, apps, and games are forecasting growth. They’re prioritizing customer retention and AI investments.
Prime Video hosts first upfront show: Amazon unveils a star-studded lineup of new series, movies, and sports content to attract advertisers.
Microsoft finds the economics of Game Pass may not be working out: A number of high-profile studio closures send confusing signals about the titan’s direction.
Comcast launches StreamSaver: The low-cost bundle with Peacock, Netflix, and Apple TV+ is designed to attract cord-cutters. Bundling is the new cable.
What do Disney, YouTube, and NBCU have in common? They’re the top 3 companies by TV usage, per Nielsen, thanks to their vast array of content.
LG Ads introduces new CTV ad formats: CMO Tony Marlow discusses ad relevance and innovative opportunities in an exclusive interview.
Google’s I/O showcases bold AI integration across products: The announcements show its marketplace strength but it’ll need an effective monetization strategy to beat the competition.
Amazon’s Project Kuiper seeks FCC approval to provide satellite internet on moving vehicles. It’s a challenge to SpaceX's Starlink and will disrupt the status quo in the satellite industry.
PSCU/Co-op Solutions has rebranded as Velera as part of a bigger move to help its members grow and attract a more diverse customer base.
On today's podcast episode, we discuss whether Snapchat's “Less social media. More Snapchat” is working, how concerned folks should be about its slowing user growth, and what to make of its revenue turnaround. Tune in to the discussion with our analyst Minda Smiley.
Two-thirds of US smartphone users will use shopping/retail apps by 2025, according to our forecast. As the competition for consumer dollars heats up, mobile apps can help retailers reach a more engaged audience and enable a more omnichannel shopping experience.
“Creator is in their name. So let them create.” That was the advice Sophie Jamison, CEO of Lightning Media, shared at the recent EMARKETER Summit. Jamison warned against giving creators too much direction and was optimistic about the future of social media marketing, even if TikTok goes away.
As retail media moves both off-site and in-store, audio is becoming a bigger part of the ad mix. Here are two ways brands can incorporate audio into their retail media activations.
Ryan Mayward, senior vice president of retail media sales at Walmart Connect, shared three ways retail media is evolving and how Walmart is keeping up on our Reimaging Retail podcast.
Shein’s efforts to woo US lawmakers, NRF fall on deaf ears: The fast-fashion giant could shift its IPO to London as it tries to head off supply chain scrutiny.
Economic pressures reduce marketing budgets as percentage of revenues: CMOs respond by prioritizing AI to enhance efficiency and ROI.