Social users in the US will spend more than half their daily social time watching videos in 2023—up from one-third pre-pandemic. But social video’s growth is slowing, suggesting there’s a limit to the amount people want to consume daily.
In-store retail media doesn’t have to be limited to the physical. In-store audio ads increase awareness among consumers without disrupting their shopping experience.
Panama Canal blockage creates headaches for retailers ahead of the holiday season: Over 200 ships are stuck as low water levels limit the number of vessels allowed to pass.
Amazon wants to compete with FedEx and UPS: The retailer relaunched its Amazon Shipping service, which delivers products sold on Amazon's marketplace, sellers’ own websites, and other sites and marketplaces.
Of US Gen Zers on Threads, 40.1% downloaded the platform because it looked fun, while 38.7% wanted to try something new, according to our survey data.
Holiday retail sales will grow 4.5% to reach $1.317 trillion this year, according to our forecast. Retailers who want to carve out a share of that spend will need strong promotional strategies and a seamless digital-physical experience. It’s also not a bad idea to have a plan ready for when the returns start rolling in.
Key stat: $6.19 billion (9.0% of US social media ad spend) will go to TikTok this year, according to our forecast. Marketers need to make sure they’re putting their TikTok budget to good use by choosing the right ad types for the right activations. Here’s an overview of in-feed versus Spark Ads on TikTok.
Tesla led Q2 2023 global EV sales with 10% QoQ growth, while challengers like BYD and GAC Aion rise. Price reductions prove key to broader adoption.
Marketing sits at the executives’ table—but still could use some respect: A survey shows that despite its expanding role in driving growth, many banks still view marketing mostly as an expense.
Led by Apple and Intel, US tech giants protest India’s unexpected tech import license rules, fearing trade disruption. Regulations could make tech firms rethink expansion.
B2B marketplace Ghost raises $30 million to help retailers solve their inventory problems: The startup offers companies a place to buy and sell excess goods.
Instacart’s gross transaction volume grew just 5% in the first half: That’s a troubling number that can’t be glossed over by the company’s 30% revenue growth.
Meta sends mixed messages over return-to-office mandate: It plans to terminate employees who skirt in-office rules but says the future of work is remote made possible by its tech.
YouTube wants Sunday Ticket to represent the future of sports: A bevy of new features aims to lighten higher consumer costs and convince advertisers of unique opportunities.
The New York Times could file a landmark AI lawsuit: The publisher is considering suing OpenAI after licensing negotiations collapsed.
tvScientific aims to make CTV a performance marketing channel: The CPO model integrates with affiliate platforms, offering advertisers a low-risk, high-reward option.
Retail media partnerships are the future of TV.
EU hurls sweeping regulation at Big Tech: Two major laws are about to take effect, sending Google, Apple, Meta, and others scrambling to adapt to a new era of curtailed industry power.
Microsoft undermines OpenAI with Databricks partnership: The tech giant has found a new startup interest to grow its cloud business with open-source AI tools. OpenAI may be in trouble.
Meta slow to capitalize on X’s forecast failure: Musk predicts X’s downfall amid controversies and operational missteps. Meta could act faster to seize the opportunity.