Profitability proves elusive for Gopuff: The company lost $400 million last year as initiatives like its ad business failed to cover its hefty operating expenses.
Controversial Apple ad leads to rare apology: Bold campaigns are fine; alienating your core audience of creatives is not.
This milestone opens Mastercard up to a massive new market and gives it a competitive edge against Visa. But it will face stiff domestic competition
The report claims issuers create misleading marketing materials and block or delay earned benefits. Issuers are already fighting back
The alt-credit model can help expand financing to credit invisibles, which should help boost account openings
Maryland further complicates state-level privacy laws: Two measures protecting consumers’ data were opposed by the ad industry as a federal bill looms.
Patients frequently go out of network for mental healthcare vs. medical care: The No. 1 factor driving this discrepancy? Lack of coverage options. The Biden administration is calling on insurers to change that, though.
New DOJ task force investigates anticompetitive behavior in healthcare: The feds want to rein in vertical integration in healthcare. UnitedHealth Group will likely be under the spotlight first.
Positive experiences are the key to retaining patients: We dive into new study results showing why US consumers switch providers and insurers and unpack what both need to do to stop customers from jumping ship.
On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Streaming has been a home run for sports-based advertising Through sports rights, new and niche content, and creative ad formats, every major streamer is attempting to grab a share of sports connected TV (CTV) ad spend.
Major players like TikTok, Meta, and Google unveiled new partnerships, AI innovations, and streamlining solutions. Here are three key developments you may have missed.
Key exec departure reflect's Spotify's podcast pivot: The company thinks a shift to less exclusive shows and more video content is part of its future.
Disney’s Marvel plans stress quality over quantity: CEO Bob Iger laid out a rough roadmap for the struggling film and streaming franchise.
41% of US restaurant operators are planning to use AI for sales forecasting and scheduling, while 33% are using the tech for personalized marketing, according to December 2023 data from Restaurant365.
Will OpenAI back down from its AI search threat against Google? Announcements before Google’s I/O conference would be a power play that could add more risks to Google’s threat landscape.
On today's podcast episode, we discuss how Amazon was able to sell even more things online, how their ad business is getting on, and whether the retail giant is right to keep focusing so much on delivery speed. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.
US social video spend is still growing, reaching 45.2% of total digital video ad spend, or $48.89 billion, this year, per our March 2024 forecast. But that share growth is slowing, with rates increasing just 1% between 2024 and 2026.
Even in a scramble for cookieless identity solutions, collecting consumer data should never feel sneaky. Consumers are aware of the need for their data in providing better, more tailored experiences. Nearly three in four consumers understand that sharing their data enables websites and apps to serve personalized ads, according to a January 2024 report by the IAB. The same report found that 70% of consumers are willing to share their personal data to support advertising. To work with them instead of against, here are four right ways to take a consumer-centric approach to data collection.