eBay recently posted ad revenues of $367 million in Q2 2023—a growth of 35% YoY—in its latest earnings. But much of that can be tied to innovation in its ad types, improved measurement capabilities, and expanded third-party ads. eBay’s market also gives it a retail media opportunity outside of consumer packaged goods (CPG). Let’s break down what eBay is doing right.
A lack of standardization across platforms was cited as US marketers’ No. 1 challenge with retail media networks (RMNs) as of last summer, according to the Association of National Advertisers.
By 2027, there will be a combined 135.5 million Gen Z and millennial social network users in the US, over half of total US social network users, according to our forecast.
Store closures jumped in H1 2023 thanks to high-profile retail bankruptcies: But the overall brick-and-mortar landscape remains healthy as discounters seize expansion opportunities and retailers move off-mall.
Direct mail and email have more in common than you may think. Like its digital counterpart, direct mail can drive growth and be a cost-effective part of a multichannel marketing mix thanks to data-powered modernization, including audience curation, automation, and measurement.
Halloween sales start early for a growing number of retailers: Home Depot, Lowe’s, Bath & Body Works, and Michaels are among those releasing Halloween products in the summer to capitalize on demand from enthusiasts.
Target expands Starbucks curbside pickup partnership to boost sluggish sales: The retailer is expected to post its first quarterly sales decline in six years as discretionary spending remains under pressure.
Retailers can’t afford to ignore the post-purchase experience: If merchants don’t meet consumers’ high expectations, those shoppers may not return.
Apple uses safety and security to win over consumers. Birkenstock focuses on education, showcased through a three-part docuseries. And Taco Bell, with the help of Pete Davidson, apologized for “over-innovating” its breakfast menu.
On today's episode, we discuss how Spotify added a record number of users, the impact of its price increase, and the latest on its podcast business. "In Other News," we talk about how good people are at recalling audio ads and some adjustments to Netflix's ad tier. Tune in to the discussion with our analyst Daniel Konstantinovic.
Meta is moving mountains to develop AR glasses: Instead of giving up on the metaverse, it’s taking patient, painstaking steps to beat Apple in the headset race.
The Hollywood strike is a chance to explore cheaper ad formats: With new content spending plummeting, streamers are sweetening the deal to keep advertisers on board.
Remember the metaverse? Bain predicts $900 billion by 2030, but big brands are showing mixed reactions.
Google’s Bard rises while ChatGPT dips again: Soaring costs and usage drops could send OpenAI into bankruptcy. Cheaper chips to train GPT-5 and more Microsoft funding could save it.
Google and American Airlines collaborate using AI to cut contrail production. Positive results and wider adoption could diminish the environmental effects of flying.
Study reveals Midjourney’s AI can be manipulated to produce racist and conspiratorial images. As 2024 elections approach, AI misuse raises serious concerns.
Even managers were doing it: The SEC and CFTC imposed $549 million in fines on a slew of financial institutions for using unapproved messaging apps and failing to keep records of their business communications.
We’re not out of the woods yet: Moody’s ratings downgrade and negative outlook on 27 US banks is yet another indicator of the high cost small and midsize banks are paying to stay competitive in a challenging environment.
On today's episode, we discuss how to do ads in stores the right way, whether Google will eat the internet, whether the rebrand from HBO Max to Max worked, if the US ad market is starting to see green shoots, how successful the "Barbie" movie has been, and more. Tune in to the discussion with our analysts Ross Benes, Evelyn Mitchell-Wolf, and Max Willens.
But the new pricing partnership will cut into Marqeta’s revenue growth as it struggles to achieve profitability