The EU’s Digital Markets Act levels the playing field for alternative smartphone browsers and search engines, proving that open markets lead to new opportunities.
Anthropic’s Claude 3 Haiku challenges OpenAI and Google in speed and affordability, paving a path to wider adoption. Its Amazon and Google partnerships could ensure growth.
Microsoft undercuts OpenAI with its Copilot update: It’s offering the startup’s most powerful model for free as a loss-leader strategy. It underscores fierce competition in the AI sector.
Over the past year, the behavior of customers, regulators, and banks has changed as they adjust to new risks in an evolving landscape.
It helps consumers save money and gives merchants a channel for in-app marketing—all while improving issuers’ mobile banking experience.
40.4% of US shoppers started their shopping journeys in marketplaces in 2023, down from 51.5% in 2022, according to a February 2024 report from Attest.
With third-party cookies on the way out, access to customer data is more valuable to brands than ever. By leveraging loyalty programs, brands can collect first-party data, including customer demographics and shopping habits, in exchange for targeted offers or deals. But in order for brands to get access to customer data, they need to be sure their loyalty program resonates with their audience.
Meta could benefit significantly if TikTok left the US: A House vote looms, impacting national security and social media dynamics.
Apple tests AI-powered ad buying: Its tool focuses on App Store ads and allows advertisers to set budgets and cost per user before automatic placement.
Advertisers and exchanges still aren’t free of the made-for-advertising plague: Watchdog’s latest report tears into MFA sites’ prevalence on ad exchanges and retail media networks.
Zara owner Inditex is pulling the right levers: Its strategy of raising prices and going upmarket appears to be working as its net income and sales hit new highs.
Is On Running the next Allbirds? The sportswear brand is dangerously close to replicating the struggling D2C company’s misstep-ridden playbook.
To form deeper, more authentic relationships with consumers, brands like Claire’s and Pacsun are launching their very own creator communities to help them produce content, provide product inspiration, and advise on marketing campaigns.
Family Dollar’s struggles stem from its own missteps: While several value-oriented grocers thrive as consumers pinch pennies, stumbles lead this discounter to shrink its footprint nearly 12%.
Women’s sports help advertisers increase ROI: An Edo study found that engagement was much higher for ads featured on women’s sporting broadcasts.