Revival of award shows sparks ad sales: Grammy and Golden Globes' successes rejuvenate Oscars advertising, reflecting live TV's enduring allure.
Investigation exonerates OpenAI CEO Altman: The report’s brevity points to continued secrecy that could make it difficult to inspire trust, even though it keeps drama at bay.
Big Tech is kneecapping academics’ AI research: A national AI hardware stockpile could level the playing field between tech and academia and help protect national security interests.
Dynamic pricing is taking hold in restaurants: Adoption is rising as operators look to offset delivery costs and match prices to demand.
Hackers targeting emails pose new challenges for marketers. Meanwhile, Russian hackers’ attack on Microsoft raises national security concerns.
The company hopes to raise $748 million. It’s aiming for advertising profits, but it could be more valuable for its AI training potential.
Retailers need to take note—not having a customer’s preferred payment method can increase cart abandonment
As BaaS partnerships undergo a regulatory reckoning, a variety of third-party companies offer vetting, facilitation, and compliance services.
This puts Citi and Barclays in the hot seat—losing out on this volume would be a significant loss for the issuers
The card’s redemption scheme compares well with other popular travel cards, but it lacks features that would make it stand out
Card-linked offers are especially popular among younger consumers, Chime’s core user base
Customer stories reveal why credit unions and community banks are outpacing their larger counterparts in key growth areas.
The rise of OTT streaming and short video on social media has propelled a rapid increase in video advertising for most industries. Retail lagged far behind the average in video ad spending, but it has started to close the gap over the past five years.
Consumers care about sustainability, but often aren’t willing to buy environmentally friendly products if they’re deemed lower quality, especially if it costs more. One solution for retailers and consumers is resale, an industry worth $108.64 billion in 2024, per our December 2023 forecast. Not all environmental initiatives have to be at the consumer level, though.
It’s Microsoft’s turn to face a genAI scandal: A whistleblower wrote to the FTC that Copilot could easily be used to generate highly alarming images.
TikTok faces another potential ban: Congress will vote next week to force Bytedance to sell TikTok to a US company
Consumers appreciate AI-driven innovation but are wary
Old Navy returns to growth: That momentum, along with Gap’s overall gross margin growth of 5.3 percentage points, are signs that the company’s turnaround plan is bearing fruit.
The Home Depot touts unique first-party data approach in pitch to non-endemic advertisers: The retailer is emphasizing its ability to reach consumers at critical life stages.