Profits fell again in Q2 as dealmaking weighed down benefits from higher interest rates. But M&A activity may have rounded the corner.
As Quora hits milestone, it looks to future: After reaching 400 million monthly users, it’s focused on enhancing its appeal to advertisers and content creators.
The price tag on agency reviews is going up: Plus, they’re time-consuming, disrupt workflows, and raise concerns about fee structures amid rising costs.
Marketing to Gen Z requires a different approach than marketing to millennials. Abercrombie & Fitch learned this the hard way as its millennial playbook became outdated for younger shoppers, earning it the title of “most hated retail brand” in the US in 2016 by the American Customer Satisfaction Index.
YouTube’s ad business has posted losses for the past three quarters—an unprecedented slide following years of double-digit gains. This underperformance has forced the video giant to sharpen its focus in the two areas where it has the best shot at attracting ad spending and restoring growth: connected TV (CTV) and short-form video.
FAST platforms like Roku, Tubi, and Pluto TV are gaining buzz from viewers and industry professionals alike. Find out more about the FAST landscape.
The IPO market is recovering: Beauty company Oddity raised $424 million in its public debut, following better-than-expected showings for Cava and Savers Value Village in June.
Optoro's new service, Home Pick-ups, aims to transform the retail returns process: It looks to provide an efficient, sustainable solution that benefits both shoppers and retailers alike.
With 13.4% YoY user growth in 2023, Snapchat will briefly overtake TikTok (12.7%) as the fastest-growing social media platform worldwide, according to our forecast. TikTok will regain the title come 2024.
Brands can expand their customer bases without starting from scratch by participating in conversations that are already happening on TikTok via “edutainment,” or informational content, Colleen Conkling, CMO of stationary company Papier, said at The Lead Innovation conference in New York City last week.
Walmart taps B2B to grow its margins: The retail giant is adding new products and tools to Walmart Business to attract more B2B customers and drive loyalty.
Chipotle pushes into smaller US markets: It also announced its first international franchising deal, which could lead to hundreds of Middle Eastern locations.
AT&T’s stock hits a 29-year low amid potential billion-dollar cleanup costs. Lawsuits or costly remediation could follow.
Mattel is capitalizing on ‘Barbie’ fever: A series of ironic and self-deprecating viral marketing campaigns has placed the doll top of mind for a range of consumers.
Bloomberg’s ad strategy has lessons for struggling publishers: The news outlet pivoted from third-party programmatic ads in January and has seen its CPMs jump 20%.
TikTok's music expansion: Platform is broadening its footprint by expanding its new streaming service globally and forming a strategic alliance with Warner Music Group.
On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss data, campaigns, and non-Amazon retailers that captured our attention during this year's Amazon Prime Day. Then for "Red-Hot Retail," our analysts give us some spicy predictions about what changes to Prime Day we may see in the future. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and vice president and analyst Andrew Lipsman.
Calendar context: With the invention of Prime Day, Amazon created an industrywide retail holiday consumers can now count on in the summer each year. Last year, Amazon also launched its Prime Early Access Sale in October. “We now have three key tentpoles,” said our analyst Andrew Lipsman on “Behind the Numbers: Reimagining Retail,” referring to Prime Day, the Prime Early Access Sale, and Black Friday. But spring remains untapped. “A question I get is, ‘Is Amazon going to do more of these?’ And I think the answer is yes, eventually,” said Lipsman.
Meta’s Twitter rival launched successfully but faces user engagement challenges. The app’s success caused Twitter’s web traffic and ad revenues to dip significantly.