Sezzle and Klarna made progress toward long-term profitability in 2023—we look at how they’re using subscriptions to help make that happen
It could help make Mastercard a more attractive partner for issuers and boost conversion rates
Replicating this partnership across the BNPL industry would give lenders a clearer picture into consumer’s debts and may help ease overextension
Expanding YouTube Create, rising CapCut reshape content creation: These tools both aim to empower creators and leverage user data for platform growth.
X is losing ground to Threads rapidly: Meta’s Twitter-like platform passed X in daily downloads last month by a wide margin.
Walmart makes a huge acquisition in hopes of taking on Amazon’s retail media dominance, while Amazon keeps churning out generative AI innovations. Plus, Target tries to steal share from Walmart’s prowess on attracting deal-seeking shoppers. Find out who else earned a spot in our Unofficial” Most Interesting Retailers List, a monthly ranking revealed on an episode of the “Behind the Numbers: Reimagining Retail” podcast.
Most consumers aren’t splurging on big-ticket items: Even as economic conditions improve, retailers ranging from Best Buy to Puma to TJX expect consumers to spend cautiously this year.
TikTok’s ecommerce push could be driving down engagement: Users are steering clear of Shop posts as the platform struggles to clean up the marketplace experience.
Some of Gen Z’s favorite social media platforms claim a similar share of young users; but how they spend their time on the platforms vary, prompting marketers to align their strategies and investments accordingly. Instagram dominates direct messaging, while YouTube takes the lead on livestreaming and TikTok maintains its stronghold on short-form video. We delve into the three insights, with an actionable takeaway for marketers.
On today's podcast episode, we discuss what comes after the end of search as we know it, what generative AI (genAI) is best at today, who the right partner for Paramount+ is, what Ikea's plans to save the mall entail, the most popular alcoholic drinks in the US, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.
Knowing how price-sensitive consumers are at this moment, brands need to be extra cautious how they position themselves and their messaging. Otherwise, they could risk angering or alienating consumers, as evidenced by the reaction to recent comments from executives at the WK Kellogg Co and Wendy’s.
Cava and Sweetgreen deliver healthy Q4 growth: Consumers’ appetites for fast, healthful food is driving the two QSR chains to expand.
OpenAI joins forces with Figure to develop humanoid robots: AI is a robotics catalyst and Google knows it. OpenAI’s partnership could give it an early sector lead.
Lots of consumers are self-medicating: A new survey discloses the many reasons patients give for taking meds without a doc’s supervision. Marketers must pay closer attention to the worrisome trends of self-medication and self-diagnosis.
Independent pharmacies are getting squeezed: Facing financial pressure, a third of community pharmacies say they’re considering closing down. We look at what this means for patients and the industry.
UnitedHealth Group is facing an antitrust investigation: The probe could rein in the most dominant US healthcare company.
This year has the makings for a major year in advertising, with big events like the Olympics and the presidential election on the calendar. But don’t expect 2024 to follow the same patterns as 2020 or 2016. Following duel strikes and in the midst of streamer consolidation, this year media planners need to be agile aware of changes in consumer sentiment and content. Here are five trends media experts think you should watch.
Are chatbots the next digital billboards? Startup Adzedek is providing a pay-per-click ad system to AI providers. It’s a revenue lifeline that comes with PR baggage due to AI’s mouthiness.
The RealReal expects to break even in 2024: The resale platform is prioritizing high-value merchandise like jewelry and handbags while moving away from direct sales.