Consumer access to OTC birth control pill improves: CVS Caremark’s decision to cover Perrigo’s Opill at no cost for many health plan sponsors comes at a critical time.
Telehealth usage continues to slump: Virtual care giants like Teladoc and Amwell are struggling to stand out as people return to in-person doctor visits.
Forbes’ MFA misstep could cost all publishers: An Adalytics report found the company operated a secondary site that maximized ad space.
Uniqlo plans to open over 20 US stores this year: The push mirrors similar efforts by Ikea and Zara, reflecting foreign retailers’ belief in the importance of physical retail.
Google mulls AI search paywall to fund costs, risking organic traffic and ad revenues in the name of growth. Can AI competitors beat it to market?
Meta transforms AI energy into ad revenues: Its strategic AI investments are paying off, but it’s also getting a boost from competitors’ marketplace pain points.
Amazon accounted for 80% of marketplace sales, 40% of ecommerce sales, and 4% of retail sales in the US in 2023, per Marketplace Pulse.
TikTok Shop rollout spurs concern about platform engagement: Our survey shows many users have actually boosted their usage since shopping debut, but time spent is slowing overall.
On today's podcast episode, we discuss our changing digital media consumption habits: how much time we spend per day with media, how TV watching is holding up, how much we digitally multitask, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and director of forecasting Oscar Orozco.
JPMorgan Chase s turns card data into ad opportunities, aiming for a share of the booming retail media sector: The institution must balance growth and trust.
Linkedin's CTV ad launch meets rising B2B video demand: The offering leverages professional data and premium content to elevate its role in the connected TV landscape.
Google Contemplates HubSpot deal: A move that could redefine the martech sector, blending CRM prowess with advertising innovation.
A rebrand can be intensive, but guiding principles like establishing clear goals and metrics from the start will help teams measure success. Gathering customer feedback is another essential step to managing a rebrand.
Conagra demand picks up: The company beat top- and bottom-line expectations after lowering prices and increasing promotions in key categories to attract cost-conscious consumers.
Ulta’s consumer spending warning sends shockwaves through beauty industry: Financial pressures and competition are weighing on the retailer’s sales, but other indicators suggest healthy growth in 2024.
PubMatic's strategic alliance with Instacart boosts programmatic advertising: The initiative merges retail media data with advanced targeting for improved ad impact.
Apple is developing robots for people’s homes: It’s pushing past setbacks by repurposing R&D for a frontier technology with an uncertain commercial future.
GoodRx adds Publix pharmacies to its Gold network: We examine why working directly with pharmacies, as well as with PBMs, is important for GoodRx’s business.
AI healthcare milestone: The FDA’s greenlight for AI sepsis tech developed by Prenosis could help make hospitals and clinicians more comfortable with AI.
LGBT patients deal with discrimination in healthcare: Providers and marketers must step up to meet the needs of all patients. Here’s how they can do it.