On today’s episode, we discuss how Gen Zers are different from older generations in that a lot of their financial services product consumption will be embedded within non-financial service-specific experiences. In our "Headlines" segment, we examine how convenience plays a major factor into Gen Z decision-making. In "Story by Numbers," we discuss Gen Z’s use of Apple Pay in consumer finance and if consumers can find competitive prices while using embedded finance experiences. And in "For Argument's Sake," we debate if more than 10% of Gen Z or Gen Alpha will go their whole lives without establishing direct relationships with financial service providers. Listen in to the conversation with host Rob Rubin and our analysts Grace Broadbent and Eleni Digalaki.
Meta under fire for bank fraud on its platforms: Facebook, Instagram, and WhatsApp are attracting financial scammers. Regulation and reputational risk make fraud prevention a wise tech investment.
The fintech seems more like a future customer acquisition ploy for banks.
Despite being invite-only, Bluesky surpasses 1 million downloads: Rather than ads, its initial monetization plans involve selling custom domains to privacy-conscious users.
The program also includes automatic daily redemption, another highly valued cash-back feature
But the company wants to keep the in-demand returns capabilities, so it partnered with provider Loop
The licenses could help Twitter bring in as much as $1.8B by 2028
School’s out for summer: ChatGPT traffic drop could be attributed to students taking a hiatus from the service.
Will Threads run into the same problems as Twitter? Even before Musk, Twitter was struggling. But Meta has advantages that make Threads more stable.
Mastercard AI solution helps nine UK banks predict and prevent scams: With FedNow due any day, combating fraud in real-time payments has taken on a new urgency.
Student loan payment resumption could shock unprepared borrowers: But it’s an opportunity for financial institutions to do some proactive outreach and strengthen their customer relationships.
UK cosmetics brand Lush’s sales are falling: The company’s CEO says the brand’s popularity has been waning since Brexit.
Amazon’s European business is under pressure: The retailer’s iRobot acquisition is being investigated by the European Commission, while a strike in the UK could derail Prime Day sales.
US shoppers are mostly staying away from social commerce: Just 14% have made a purchase via social media.
Some 57% of US consumers started their online shopping searches on Amazon as of Q2 2023, according to Jungle Scout. That’s more than those who started on a search engine (42%), the Walmart website (39%), or TikTok (17%).
Gen Z shoppers diverge from the general population in terms of where they find and buy products, consumers are still into influencer-driven ads, and live shopping hasn’t taken off yet. Here are five charts to help elevate your social commerce strategy.
With $9.15 billion in US ad spending going to OOH advertising this year (up 7% from last year) and an increasing portion of that spending going to digital (31.4% this year, rising to 40.4% by 2027), per our forecast, advertisers should be innovating on this somewhat traditional format. Here are three unique OOH ad activations.
Influencer brands like Prime and Feastables are thriving: Consumers are willing to pay a premium for brands by creators like MrBeast, Logan Paul, and KSI.
On today's episode, we discuss what to make of the mixed signals surrounding the US ad market, how much the space will grow in 2023, what's driving it, and what's holding it back. "In Other News," we talk about whether Universal Pictures’ premium video-on-demand success has reshaped the movie distribution model and what we spend our time watching on our TVs. Tune in to the discussion with our analyst Paul Verna.
Virtual travel industry is redefining adventure: New VR applications in travel, shopping, real estate, reverse engineering, and theater are creating marketing opportunities despite technical limitations.