India quick-commerce startup Zepto raises $665 million to capitalize on surging demand: Rapid deliveries are gaining share of the country’s nascent ecommerce market, pushing heavyweights like Flipkart and Reliance to join the fray.
Medical/pharma TV ad impressions resonate most with older consumers: Our Industry KPI data should inform healthcare and pharma marketers’ strategies for targeting patients.
Eli Lilly goes after companies selling unauthorized GLP-1s: The chaotic state of the weight loss drug market is creating an opportunity for bad actors. Healthcare marketers will need to set the record straight.
Doctors’ list of burnout factors is getting longer: We dig into the key factors challenging physicians in their practices and examine how marketers and other providers could help offset them.
On today's podcast episode, we discuss how news on social media is different, if the movies are dead yet, the promise of new digital price tags, IKEA paying virtual employees in its virtual Roblox store, the most visited places in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.
The AI startup is being accused of content theft by Forbes, Wired, and The Shortcut. Legal action looms as tensions rise between media and AI companies over content scraping and attribution
Taylor Swift is the latest big name to partner with TikTok: The app's looming ban in the US hasn't hampered its ability to attract major partners.
Target’s new genAI-powered chatbot aims to boost associates’ efficiency: Walmart is also testing a genAI tool for workers as retailers look to technology to improve the in-store experience.
Competing platforms like YouTube and TikTok already offer this feature, and it likely won’t substantially boost the popularity of Instagram livestreaming.
Google needs to sort out its regulatory and payment frameworks before continuing its expansion into real-money gambling.
“Increasingly, retailers are going to be pushing toward store formats that are either more convenient or experiential, as a chance for consumers to enjoy time with friends,” our analyst Carina Perkins said on the “Behind the Numbers: Reimagining Retail” podcast.
Elon Musk clarifies controversial remarks to advertisers: Meanwhile, Meta’s Threads API aims to improve business engagement and threatens X’s recovery efforts.
The partnership reportedly causes the bank to hemorrhage millions of dollars per month.
Uber enables programmatic ad buying: partnerships with google and DSPs enhance targeting and engagement for advertisers in the rides app.
Amazon steps into the post-cookie ring: The company announced its own tracking solution at Cannes, seeking to strike at a vulnerable moment for Google.
It’s leaning on data monetization and an in-store push to maintain growth, but it still has a way to go
The Chinese retail landscape faces clear challenges: Despite steep discounts, sales during the 618 festival fell 7% YoY, marking the first decline in eight years.
Brands’ customer experience is declining: Consumers are frustrated over shrinkflation and AI customer service, forcing retailers to do more to demonstrate their value to cautious shoppers.
Reddit survey shows young users are dissatisfied with Google: Appending “Reddit” to a Google search is common practice, but Reddit likely wants a piece of the pie.