GCI Group rolls out health influencer marketing service: We unpack the details of the new offering from the healthcare communications agency and explore why it could be positioned to succeed in this increasingly crowded space.
Netflix reports strong Q2 growth: Subscribers surged to 8.05 million, with ad-supported tier driving revenues and engagement.
Mini AI models race to the bottom: OpenAI’s GPT-4o Mini outperforms rivals, costs less, supports more tokens, and highlights a trend toward affordable, efficient AI models.
Microsoft’s subscription strategy faces renewed regulatory pressure for exploiting titles like Call of Duty to charge consumers more
Top TV ads drive consumer engagement: Innovative creative and category-specific themes allow new brands to rival established giants in ad effectiveness.
A faulty CrowdStrike update crashes Windows servers, highlighting the risks of centralized cybersecurity dependencies and showing significant infrastructure vulnerabilities.
Nearly 4 in 10 (38%) CMOs globally say content creation and optimization is the area with the most application and integration for generative AI, according to May 2024 data from the CMO Council and Zeta Global.
Inflation continues to impact spending in Q2, with 84% of consumers saying inflation had an impact on their spending, a 10% increase over Q1, per Jungle Scout’s research. Meanwhile, Amazon product categories recorded sales increases and social media shopping is on the rise.
Despite complaints, marketers who use Google for analytics need to understand Google Analytics 4 (GA4) because it’s not going away. “This is Google’s world, and we’re just all living in it,” said Colleen Harris, director product manager at Ansira. Here’s what marketers need to know in order to maximize GA4’s potential.
Hubspot’s recent marketing report reveals key trends in how marketers use AI—and what they’re afraid of.
Mint users still don’t feel a connection with its successor, Credit Karma. A competitor hopes to become their new personal finance management home.
It expects growth will recover in H2 24, but it’s in a more precarious situation than other issuers.
Its declining delinquency rates along with its progress to resolve legal disputes puts Discover in a stronger position ahead of the merger
The tie-up helps Cash App expand its merchant acceptance network, but it faces an uphill battle to gain traction in the competitive space
TSMC warns of a shortage until 2026, affecting Nvidia, Apple, and Qualcomm and potentially slowing wider AI adoption plans. Read online
Another study confirms what our benchmark found—U.S. Bank’s mobile app scores markedly better than its competitors’.
Text generation is on the rise while image generation is losing traction as users and businesses find their individual preferences for genAI application.
Prime Day 2024 shatters records yet again as consumers stock up on essentials: Shoppers spent $14.2 billion online, spurred by significant discounts and the chance to get a head start on back-to-school needs.