Search is an integral part of the customer journey—and genAI is a potential game changer. Online shopping is one of the most viable use cases for consumer-facing genAI.
Spend from current retail media network (RMN) advertisers is showing signs of cooling, forcing RMNs to look to non-endemic advertisers outside their existing ad networks for new ad dollars.
IAB introduces in-store retail media standards: New guidelines aim to unify ad formats, metrics, and improve measurement transparency.
Tempur Sealy faces regulatory hurdles in its Mattress Firm deal: The company plans to sell 176 Mattress Firm and Sleep Outfitters locations, but it may not be enough to move the acquisition along.
Creator economy wars heat up: TikTok launches new subscriptions, while Patreon’s Autopilot tool boosts fan conversion rates.
Google’s antitrust battle with DOJ: Company should demonstrate market competition, low barriers to entry, and no evidence of consumer harm.
Sam’s Club is on a winning streak: The Walmart-owned wholesale club is making several notable moves with an eye toward improving the customer experience.
Young consumers’ habit of regularly checking companies’ and apps’ reviews creates a valuable opportunity to build relationships.
US port strike could paralyze supply chains just as the holiday season gets underway: A week-long stoppage could cost the US economy up to $7.5 billion, while the effects of a two-week strike could last until 2025.
The number of companies that generate more than $1 billion in annual US CTV ad sales grew from two in 2020 to five in 2024
Spotify can expect another strong year for ad revenues: Investor pressure has the company capitalizing on podcasts for a video advertising expansion.
Facebook and YouTube dominate, but the rise of unverified stories poses a challenge to credible reporting.
Mytheresa expands China presence in long-term bet on luxury growth: While the retailer is bullish on its ability to woo big spenders, the country’s economic crisis and booming daigou industry could weigh on its near-term prospects.
While details are minimal, the duo’s vision could challenge how we interact with AI in a smartphone-driven world.
Qualcomm’s bid could reshape both companies, but Intel’s financial woes and regulatory hurdles pose major obstacles.
Millions of users in Brazil flock to the platform, but X’s potential comeback could steal the spotlight.
On today's podcast episode, we discuss what would happen if TikTok is (or isn’t) banned in America, what marketers get most wrong about consumers, will AI smartphones be impactful right out of the gate, will most companies eventually ask employees to be in the office five days a week, the world's favorite drinks, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins.
Gen Z is twice as likely as the overall population to discover products on social media (51.5% versus 25.5%, per our Path to Purchase research), but physical stores are their top choice for actually making a purchase.