The Epic, Particle Health saga unpacked: Particle’s recent filing of an antitrust lawsuit raises salient points on patient data privacy and anti-competitive behavior in healthcare.
On today's podcast episode, we discuss why a surprising amount of people think Meta's Orion smart glasses are the future of computing, whether people will turn to Amazon for live news, what's happening to the middle of the market, why screensaver ads can have a significant impact, who was the richest American in history, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha, and analysts Bill Fisher and Max Willens.
US banking digital ad spending growth will rebound dramatically in 2024, but tougher times lie ahead. Understanding the nuances of consumer behavior will be essential to boosting ad impressions.
Texas claims TikTok violated privacy laws by illegally selling minors’ data, further intensifying scrutiny on the platform as it faces a looming ban in the US.
Targeted political ads mobilize key voters for the 2024 election: Both the Harris and Trump campaigns are pouring millions into micro-targeted ads aimed at swing state Latino and Asian voters to boost turnout.
McDonald’s targets Gen Zers with limited-time Chicken Big Mac offering: The QSR is supporting the launch with a campaign that highlights dupe culture, livestreaming, and other generational touchstones.
The European Court of Justice ruled that Meta and other platforms can’t use sensitive personal data for ads, a move that challenges current adtech business models.
Investors are concerned over hardware delays, but Nvidia’s GPUs are set to solidify its lead in the AI market despite rising competition and DOJ scrutiny.
Apple patches major iOS bugs before the iPhone SE 4's expected announcement, but its missing AI features are the real problem.
Amazon still hasn’t figured out the right formula for physical retail: The retail giant closes three of its Amazon Go convenience stores, leaving it with just 17 nationwide.
Over three quarters (78%) of US consumers say they’re likely to return packages to a convenient, attended location inside, according to a June 2024 survey from Narvar. Nearly as many (71%) would use home pickup for their returns at a time they select.
A new report found that having the best mobile banking app isn’t enough to retain these digital natives.
Thousands of users saw $0 balances or couldn’t access accounts. With no clear explanation from BofA, the bank risks losing customers.
Prime Video ad loads will increase next year, increasing competition: Advertisers can expect higher ad loads across streaming services and lower CPMs as a result.
This feature will help Venmo catch up to other P2P apps and bring in more frequent users.
“[Last-click attribution is] the devil marketers know,” said EMARKETER’s vice president of content Paul Verna. “It falls well short of representing what’s really going on.” Because it doesn’t paint a full picture, it doesn’t accurately reflect marketing’s impact on conversions.
The payment network is going all in on stablecoins despite limited usage. Leaning into business and commercial payments can help the crypto asset take off.
Made for advertising sites still claim 13% of programmatic ad spend: Despite major efforts from exchanges, the MFA problem still hasn’t been solved.