It’s going all-in on AI to protect consumers from an expected $13.73 billion in card payment fraud this year
Many BNPL firms already offer the consumer rights the CFPB wants to enforce, but the rule will have broad implications for BNPL and other fintechs
TJX, Ross Stores are bullish as shoppers search for value: Both companies raised their profit outlooks in anticipation of growing demand and continued market share gains.
Higher borrowing costs cause auto sales growth to slow and electric vehicle adoption to remain limited.
The auto industry is back to its old habits: Elevated inventory levels are leading automakers to increase incentive packages to drive demand.
L’Oréal deepens Luxe partnership with Amazon with Kiehl’s launch: The beauty company is banking on the retailer’s wide reach to boost customer acquisition and drive sales.
The Ai Pin maker is looking for a buyer and valuing itself at up to $1 billion. Technical issues, leadership changes, and fierce competition challenge its market potential.
An AI-powered Alexa will be a subscription service, enabling it to compete with multimodal chatbots. Its install base is an advantage, but privacy will be at the top of users’ minds
Consumers trust pharmacists to provide medical services: But barriers prevent pharmacists from having an expanded role in patient care.
Most patients quit GLP-1 weight loss drugs before seeing benefits: Here’s the reality for patients taking GLP-1s for weight loss and the unique opportunity it presents for pharma marketers.
BCW rolls out health influencer marketing service: The agency’s launch comes while consumers are highly engaged with health content on social media.
GenAI uses 33x more energy than specialized software: It’s taxing energy grids globally, raising concern that efforts to make it more sustainable aren’t up to par with AI advancement.
WBD's NBA media rights are in jeopardy: Disney, NBC, and Amazon's offers may force a legal battle over matching rights.
Congress inches toward a federal privacy bill with ad industry input: Revisions are closer to meeting industry demands, but there’s still no consensus.
The FCC turns its eye toward AI regulation: The agency proposes rules that would require disclosure of AI use in political ads following deepfake scandals.
Introducing ads into video games won’t be easy: A survey found that 43% of Gen Z consumers find them disruptive, but there are opportunities elsewhere.
It’s a tough time to sell apparel and footwear: VF Corp.’s Vans brand saw sales fall 26% in its most recent quarter, while North Face sales dipped 5%.
As sports wagering grows its digital footprint, ad spending by the gambling industry levels off.
Disrupted search capabilities for ChatGPT, Copilot, and DuckDuckGo indicate potential infrastructure issues. Continued system outages could drive users to competing AI products.
Wealthy consumers are driving summer travel demand: The share of affluent travelers is rising as cost concerns cause lower-income consumers to pull back.