Paramount enters exclusive merger talks with Skydance, sidelining Apollo’s bid: The media landscape could be shuffled yet again once the deal is finalized.
“[Cookie deprecation] is a monumental change. It has also been a long time coming,” our analyst Evelyn Mitchell-Wolf said on a recent “Meet the Analyst” webinar. The signal loss will force advertisers to shift targeting strategies, campaign measurement, and identity solutions. But other trends—programmatic transaction methods and connected TV (CTV)’s growing share of ad spend—will stay their course.
Spotify will raise premium prices for the second time: Audiobooks are the focus, with a new tier allowing users to opt out of access to the new format.
Levi’s is feeling good as D2C transition gains pace: The retailer is banking on its expanded product assortment—and a little help from Beyoncé—to keep its momentum going.
Cisco, Google, Microsoft, and IBM lead a consortium to tackle AI-related job loss. Meanwhile 200 artists call for an AI ban in music creation.
Technology problems are happening more often, with recent disruptions taking down myriad services and subscriptions. Adding genAI services will only stress existing infrastructures.
In a by-now familiar story, these banks must promptly address deficiencies identified in their BaaS partnerships.
38.5% of US clothing buyers say they discover brands and products by browsing in-store, according to our November 2023 Consumer Path to Purchase survey.
Delinquencies are showing signs of plateauing, giving credit card providers a sigh of relief
There will likely be more M&A activity to come this year as the Capital One/Discover deal triggers more dealmaking
We look at the pain points that are vital for BNPL providers to ease going forward to stay competitive
Walmart Connect is the latest ad exchange betting on AI creative: The company is launching a machine-learning tool to entice small brands and non-endemic advertisers.
Brands expect agencies to understand AI while providing unique value. That means agencies need to walk the line between highlighting their AI innovations and emphasizing their human creative work. Since different agencies provide different value, some, like VML, are showing up to pitch meetings armed with an AI toolbox. Others, like Mischief USA, are letting AI fade into the background as they show off unique outputs.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three activations in retail media. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Sarah Marzano.
TikTok remains Gen Zers’ preferred social network in terms of time spent, but its growth is hitting a wall. That’s natural, given the enormous amount of time they’re already spending on the app.
Opera One is setting a stage for genAI’s shift to desktops and smartphones, challenging giants with a diverse, open-source approach.
36% of US consumers shopped Amazon’s Big Spring Sale: Sales rose 10.6% YoY with affluent consumers driving a large share of that growth, per Affinity Solutions.
Budget cars and compact SUVs gained share in Q1: Consumers are focused on affordability and value, which is good news for Toyota and Honda but a challenge for Tesla.