Nestlé sees opportunity amid weight-loss drug craze: The company is focused on expanding its nutritious offerings as GLP-1 users cut back on junk food.
Microsoft and Intel mint $15 billion deal, taking aim at Nvidia: Intel will produce custom chips for Microsoft. Nvidia keeps cashing in on AI, but industry alliances could throttle its growth.
BetterHelp’s flat revenues are thanks to lower yield on social ad spending: D2C digital health companies need to advertise more ethically on social media amid increased scrutiny from regulators.
US senators ask FDA to clamp down on Rx social media ads: We unpack the lawmakers’ requests and explore how prescription drug companies and telehealth players must bear more responsibility for their social media ads.
Healthcare affordability is top of mind for US voters: Democrats and Republicans are aligned about high healthcare costs. We explore what it means for marketers during this election season.
516 US original scripted TV series were released in 2023, down from 600 in 2022, according to February 2024 data from FX Networks.
The New York Times finds a use for AI in advertising: The news publisher is developing AI ad targeting tools in the hopes of solving a longtime industry problem.
Wayfair’s cost-cutting strategy paid off in Q4: Multiple rounds of layoffs helped the company beat analysts’ bottom-line expectations, but there are obvious limits to that approach.
Apple wants to make its app ecosystem stickier and better for advertisers: A new Apple Sports app and Apple Music changes are signs of the company’s growing ad effort.
On today's podcast episode, we discuss what will influence digital ad spending this year, who's the "dark horse" ad player of 2024, and how the CMO role and marketing departments will change. "In Other News," we talk about what to make of Google's latest AI creation called Gemini and some research explaining how often AI chatbots make things up. Tune in to the discussion with our analyst Yory Wurmser.
Google’s Gemini AI is facing criticism for historical image inaccuracies, highlighting genAI’s limitations and biases. The errors could deter wider adoption as companies rush to commercialize.
AT&T subscribers across the US lose service while customers on other carriers get busy signals. Network failures could point to an overtaxed infrastructure.
Tech job seekers are stressed: Taxing application requirements force candidates to showcase highly technical work without pay, pointing to an industry that’s no longer catering to human talent.
Half of US digital media professionals say that social media holds the most potential for innovation and opportunity in the next 12 months, per a September 2023 survey by YouGov cited by Integral Ad Science.
The company is unable to keep up its pandemic-era growth as POS verticalization ramps up competition
Mounting KYC complaints may damage Block’s reputation—to say nothing of potential legal and financial troubles
If approved by regulators—and that’s a big “if”—this merger could change what large lenders consider possible
But to keep it up to date and effective, financial institutions must follow some best practices.
Temu, Shein, and TikTok Shop are contributing to a major surge in air freight demand: The ecommerce companies are squeezing out other players, leading to higher rates and shrinking capacity.