Macy’s rejects buyout offer to focus on turnaround: The retailer believes its plans to reduce and revitalize stores will give it the best shot at reversing its decline.
TikTok fuels demand for Hallyu: Korea’s cultural exports are a $76 billion market that could reach $198 billion by the end of the decade.
Industry KPIs highlight advertising’s rising cost per acquisition: Some sectors with elevated CPAs enjoy strong conversion rates, but others are saddled with high costs and low return.
X’s confusing verification system draws regulatory ire: The European Commission could fine X as much as 6% of its global revenues, per a recent complaint.
Charlotte Observer reduces print editions to three days weekly: The move reflects the shift towards digital content and changing consumer demands.
Spotify is restructuring its ad team: The company is laying off 40 employees and focusing on building out its programmatic capabilities to entice smaller brands.
Google’s latest bid to boost AI and cloud security: Alphabet’s potential $23 billion Wiz acquisition aims to boost Google Cloud’s security amid rising AI dependencies and breaches.
AT&T hack raises security flags: The recent breach exposed 100 million customers’ call, text, and location data, posing a significant national security threat and revealing the vulnerability of centralized data networks.
The genAI tool helps non-developers build web apps from natural language descriptions and could help AWS compete with Microsoft’s Azure AI Studio offerings.
Data centers at Microsoft and Google are consuming more energy than many entire countries, spotlighting tension between AI growth goals and sustainability.
Entertaining social media content isn’t just good for brand lift, it drives conversions, said Kate Kenner Archibald, CMO for social media marketing company Dash Hudson.
Retail media ad spending will be increasingly responsible for digital advertising’s double-digit growth. By 2028, the powerhouse channel will grow to represent nearly 1 in every 3 ad dollars spent.
Retailers and brands adopt a less-is-more strategy: Companies ranging from Under Armour and Levi Strauss to Dollar General and McDonald’s narrow their selections to cut costs and boost margins.
Walmart’s retail media network generated 11 billion impressions in Q1: The retailer is chipping away at Amazon’s dominance, despite the latter’s moves to boost non-endemic spend.
Many eyes on the 2024 Summer Olympics spells opportunity for retail: There’s an enticing chance for brands ranging from Nike to Glossier to garner attention by associating themselves with athletes.
Alibaba bets on AI to power international growth: Tools like translation services and content generation are attracting sellers and driving sales.
Credit tightening is partly responsible for this improvement, but delinquencies are still well above pre-pandemic levels
It’s pushing card-linked installment offerings after banning its credit cards from third-party BNPL plans