eMarketer senior analyst Bill Fisher hosts principal analyst Karin von Abrams, senior forecasting analyst Cindy Liu, and research analyst at Insider Intelligence Man-Chung Cheung to discuss cross-border ecommerce: What are the largest and fastest growing cross-border markets, which marketplaces are people buying from, and what are the main barriers to overcome when buying products from different countries?

Social commerce is at the nexus of media-commerce convergence, a much larger and more powerful trend. One outgrowth of the past decade’s shift from mass to addressable media is that brands can efficiently find and aggregate niche audiences while shortening their path to purchase. It makes sense that there would be efforts to explicitly commercialize media content by making it shoppable.

TikTok sets up Shop: The platform is testing in-app shopping in Indonesia, and at the pace its commerce tools have been advancing, the feature will likely go global soon—so marketers should start preparing now.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Validity's Tori Garcia, senior email strategist, and Jessica Hunt, email strategist, for this Tech-Talk Webinar. They discussed the fundamentals of deliverability to help marketers capitalize on email’s potential.