How streaming services are adapting to Amazon’s shakeup: The launch of ads on Prime Video in January has forced Netflix and others to lower CPMs to compete.
Consumers think twice about buying fast food when prices rise: Traffic has fallen at major QSR chains since California’s 25% minimum wage increase took effect in April.
Gen Zers and millennials are increasingly turning to social media platforms for health-related information. Here’s the data you need to ensure your marketing campaigns are reaching these cohorts.
Done CEO and head clinician charged with fraud in Adderall distribution scheme: Regulators are paying closer attention to companies that promote prescription drugs directly to consumers online. It’s a wake-up call for telehealth companies and healthcare marketers.
In TikTok we trust (for health): We unpack new survey results examining TikTok users’ trust in health content on the app and the opportunities this presents for healthcare marketers.
Although linear TV can’t be dismissed just yet, and CTV has a ways to go before claiming its crown, here are three key 2024 milestones that attest to its growing ad power.
On today's episode, we discuss the AI conversation that no one is having, how much people watch YouTube on TV, United Airlines showing personalized ads on seat-back screens, the best tasks for smart home robots, the state of working from home, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and vice president Paul Verna.
Spotify is expanding its ad revenue streams with new agency and genAI ads, but a shift into video advertising might miss its target audience.
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Roku opens access to its first-party data: Inventory is now available on several demand-side platforms as the industry begins to migrate away from walled gardens.
Adults surpass preschoolers as biggest consumers of toys: “Kidults” are driving toy sales as consumers invest in items that bring them joy.
Oracle shuts down ad business after revenue drops from $2 billion to $300 million in two years, driven by intensifying privacy laws and the industry’s shift to walled gardens.
Advancing its investment in genAI startups is a smart step for Amazon, but it shouldn’t lose focus on improving its current products.
Despite its AI potential, decentralized teams and bureaucracy reportedly hinder progress at a time when competitors are racing to compete to bring genAI to the mainstream.
Sponsored content will account for $8.14 billion in US creator revenues this year, up from $5.12 billion in 2021, per our March 2024 forecast.
Here’s what you need to know about the NSS score, along with best practices on how to implement it.
On today's podcast episode, we discuss how much people are actually searching on social media platforms versus looking elsewhere, what a TikTok ban could do to social search, and how AI-powered chatbots are changing how we look for things. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
Here are six charts that explore ecommerce in Europe by region, including our latest rankings of European markets by total digital sales.
Not all assumptions about how Gen Z consumers shop are correct. While it’s true that they’re motivated by sustainability, they’re also limited by their budgets. It may be difficult to earn their loyalty, but they still have brand affinities. Here are four assumptions about Gen Z and whether there’s any truth to them—straight from members of Berns Communications’ Z Suite network of Gen Z consumers.