New power for digital stethoscope: An algorithm to help spot heart failure just won the FDA’s ok, and it’s backed by clinical evidence.
Insurers face reduced pay rates: Medicare Advantage insurers will see rates trimmed next year, adding pressure on firms like UnitedHealth and Humana to adapt. We could see MA benefits get slimmer.
Its latest AI model clones voices from short clips for varied applications. OpenAI is taking a cautious approach and leaning on partners to ensure ethical use.
Despite an initial stock surge, TMTG's weak fundamentals and Trump's legal challenges cast shadows on Truth Social's market prospects: Its sustainability as an ad platform remains highly questionable.
Discord’s advertising debut must be carefully managed: The gaming and messaging app risks alienating consumers in its pursuit of revenue growth.
Chip maker NVIDIA last week launched a pre-roll ad product for cloud gaming that makes video game advertising look a lot more like connected TV (CTV).
Deleting billions of data records is a first step to restoring user privacy but could come at the expense of crucial advertising data.
Marketers currently use generative AI the most for data analysis (39%) and market research (35%).
On today's podcast episode (part 1), we discuss what publishers can do about GenAI that summarizes answers, how to strike the right ad load balance, and who has the best 'what-to-do-about-social-media' strategy. "In Other News," we talk about what social app BeReal's next move will be and why X (formerly Twitter) is pivoting to CTV. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
Its competitively large customer base and decision to potentially go public is raising investors’ eyebrows.
We argue where the merchants have a point—and where the deal gives them a win
It’s hoping the app will boost adoption by encouraging more shoppers to sign up at home, but it’s still not frictionless
A partnership with eSIM Go to make the app more accessible in the region could boost user and transaction growth
YouTube is the best platform for ad engagement, but others are rising: Our Industry KPI data found that YouTube, X, and podcasts delivered the strongest attention metrics.
Young people spend an enormous amount of time on social media. Despite how it can make them (or their parents) feel and the harm it can cause, that’s not likely to change.
Walmart Connect today announced new in-store and off-site ad inventory, omnichannel measurement tools, and upper-funnel offerings. The retail media network (RMN) is providing advertisers with more opportunities to connect with customers on app, online, and in-store, Rich Lehrfeld, senior vice president and general manager of Walmart Connect, said in an interview with our analyst Sarah Marzano.
Walmart’s latest moves should boost its retail media revenues: It opened up off-site inventory to non-endemic advertisers and made it easier for smaller marketers to buy ads.
There’s strong demand for physical retail spaces: That’s driving up rents and occupancy costs.