GLP-1 medication users spend less money on groceries: The likes of Ozempic and Wegovy are reshaping consumer spending patterns. We explore how grocers and food companies must adapt.
JD.com looks to expand abroad: It may bid for UK electronics chain Currys as it eyes new paths to growth given the numerous challenges it faces in China.
A Switch 2 delay and PS5 sales slump: Aging consoles pose a challenge for this year’s holiday sales forecast. But it could also create an opportunity for other gaming formats.
More consumers turn to digital tools for Rx management: But increased demand for online pharmacy services could actually spell trouble for pharmacy disruptors—here’s why.
Young Americans aren’t getting the mental healthcare they need: Access to online care is one solution, but it’s not a cure-all.
On today's podcast episode, we discuss a user milestone for Spotify, whether it needs a rebrand, and where new growth is most likely to come from. Tune in to the discussion with our analyst Daniel Konstantinovic.
It’s an election year in the US, one where we’ll see record-breaking political ad spend. While political advertising is often viewed as a separate game from other industries, the trends set by campaigns ripple into the rest of the marketing atmosphere. What will 2024’s version of Nixon and Kennedy navigating live TV or Obama embracing social media be, and what will be the impact on the ad industry at large? Here are five trends all advertisers should be watching.
It’s investigating potential harmful effects on minors. Addictive design, privacy, and age verification face an overhaul.
Apple targets a sales revival with iPhone 16 launch: True to CEO Tim Cook’s word, generative AI will be baked into Apple’s latest devices to help boost profits after lackluster iPhone 15 performance.
Walmart's Vizio buy signals major push into streaming and advertising: The retail giant is aiming for digital dominance against competitors like Amazon and Roku.
Meta tells advertisers not to buy ads on iOS: The company looks to build SMB allies by advising brands to avoid Apple fees.
Roku battles for ad dollars amid stiff competition from Netflix and Amazon Prime Video: company's resilience shines with 80 million accounts and a revenue uptick despite a dip in user revenues.
Super Bowl LVIII breaks sponsorship value records, with AI analysis showing $457.4K per exposure: Highlights include Nike's dominance and State Farm's halftime win.
This year, US programmatic digital display ad spend will increase 15.9% YoY, growing three times the rate of nonprogrammatic digital display ad spend, according to our December 2023 forecast.
Amid rising fintech and neobank competition, traditional financial institutions are investing in their rivals.
The service may incentivize more shoppers to pay with the BNPL provider, and it may also bring Klarna key data benefits
The solution serves both businesses and consumers, although A2A payments at the POS haven’t taken off yet
It’s capitalized on B2B payments digitization and demand for faster payments from both consumers and businesses
Digital ad spend is growing and going increasingly toward programmatic formats. Search ad spend is on the rise as well, as retail media growth remains healthy. And social media is in better shape than previously projected. Here are five recent charts forecasting the future of ad spend.