Home Depot tries to set itself apart in the crowded retail media landscape: The retailer hopes its rebranded offering, coupled with new capabilities and a partnership with Univision, will win over advertisers.
Social shopping skepticism: Despite Meta and TikTok’s best efforts, many prefer to focus on the "social" and the "media" instead.
Shein and Temu aren’t the only companies taking advantage of the US’ tax loopholes: More sellers are sending goods to Mexico or Canada to evade import duties.
Alibaba pushes back as domestic rivals gain share: The ecommerce giant is spending billions to protect its business at home and deepen overseas expansion.
Patients are less eager to share their health data now: Many don’t even want their doctors to have access. We explore how healthcare providers, marketers, and others can re-establish trust with consumers.
Wegovy coverage expands: Several health insurers will begin covering the weight loss injection for people who have heart disease. We think this will add pressure on manufacturers of the drug to cut costs.
A new path for digital treatments: Grow Therapy is partnering with Big Health, which makes apps that help people with insomnia, anxiety, and depression. Could they create a simpler way for insurers to pay for mental healthcare?
On today's podcast episode, we discuss how the Apple monopoly trial could change the smartphone market, whether Aldi can take on Walmart, if gambling ads will get banned, the impact of Amazon's "Big Spring Sale," how seriously we should be taking drone delivery, where the happiest people in the world live, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.
US adults will spend 55 minutes more per day with digital video than with traditional TV in 2024, per our February 2024 forecast.
Google might have solved generative AI’s biggest problem: Its “superhuman” AI fact-checker could make the technology more trustworthy and more appealing for enterprise use cases.
Betting industry faces ethical crossroads: ROGA pledges major funds for gambling integrity in the shadow of NBA, MLB controversies.
Big Tech’s year of regulatory pressure: As the EU investigates Apple, Alphabet, and Meta under the DMA, it’s demanding compliance in 12 months. Companies scramble to avoid fines of up to 10% of global revenues.
Over half (51%) of US children recall seeing commercials on YouTube recently, the top platform for recognition across multiple digital channels, according to an October 2023 survey from Precise TV.
Even the oldest members of Gen Alpha (born between the early 2010s and 2024) are younger than the iPad. For this digitally native generation, YouTube is the place to be, but other media channels like streaming platforms and even podcasts are popular. With the future of Gen Alpha’s social media use uncertain as states like Florida bar children under 14, marketers should know where the demographic is consuming content.
US adults will spend 12:39 per day with all media in 2024, 0.9% more than last year. This increase will derive from a 15-minute boost in daily time spent with digital media, which will offset a 9-minute decline in time spent with traditional media.
Here’s what a TikTok-less America would look like for marketers, users, and creators, based on our latest forecasts.
LinkedIn tests TikTok-like video feed: The strategic move would improve discovery and engagement with B2B short-form content.
Over three-quarters of retailers are concerned about staffing: And 29% say they’re short-staffed. The challenges are particularly pronounced among mass merchants like Target and Walmart.
Home Depot goes after Pro dollars with $18.25 billion SRS Distribution buy: The home improvement retailer is aggressively courting professionals as DIY demand falters.
Nano-influencers reign on Instagram with a 6.23% engagement rate: TikTok's top influencers, meanwhile, maintain a 4.95% rate.