The best ad practices for Facebook, Snapchat, or even Instagram Reels won’t convert to TikTok, which has its own ad creation tools, bidding process, and attribution metrics. We’ve analyzed TikTok’s new Web Auction Best Practices Guide and pulled out the most important advice for advertisers.
They’re trying to woo women and Gen Z consumers away from competitors.
Amazon faces a new antitrust challenge: Mexican antitrust regulator COFECE’s preliminary report claims the retailer (along with Mercado Libre) stifles competition.
UK retailers’ losses from theft doubled last year to £1.8 billion: Violent incidents are also rising, fueling calls for more government action.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber’s shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.
Fifty-seven percent of B2B marketers said creating the right content is a challenge.
CPG companies need a new playbook: Price hikes can no longer paper over volume declines at Kraft Heinz, Hershey, and PepsiCo.
Instacart’s ad growth slowed in Q4: That could create problems for the company as it relies more heavily on ads to offset softening grocery delivery demand.
The purchase could redefine smart TV advertising and give the big box giant an edge in revenue from shoppable ads and streaming fees.
Zuckerberg touts the Quest 3 as open, affordable VR for all, challenging Apple’s premium closed ecosystem. Can Vision Pro’s large developer and app base make it competitive?
Mozilla uncovers serious privacy breaches by romantic chatbots: The companionship AI market is booming, but there’s a fine line between a legitimate business and a phishing scam.
ChatGPT will now remember you: OpenAI’s latest upgrade will make prompting more streamlined for Plus users. But digital privacy could be a tradeoff.
January’s hotter-than-expected inflation data shows that consumers are still under price pressure: But they’re handling it well, buoyed by higher wages and improving confidence.
Temu’s aggressive Super Bowl ad blitz paid off in engagement: But sales may be harder to come by as the retailer struggles to retain shoppers.
57% of B2B content marketers worldwide face challenges creating the right content for their audience, according to a July 2023 survey from Content Marketing Institute (CMI) and MarketingProfs sponsored by Brightspot.
Molson Coors’ strategy is working: Upping its marketing spend in the wake of Bud Light’s marketing mishaps helped its core brands gain share.
Wearables could be the next AI-charged segment to see competition, with Google emerging as the key contender.
Pfizer pays big bucks to advertise during the Super Bowl: Consumers and lawmakers aren’t happy with Big Pharma right now. Pfizer hopes the Super Bowl ad will strengthen its brand reputation.
Healthcare orgs uncover questionable bills to Medicare for urinary catheters: The $2 billion spike is the latest sign of how easy it is for bad actors to take advantage.