Walmart is in cost-cutting mode: The retail giant cuts corporate jobs as it prepares for growth to slow.

Kraft Heinz weighs Oscar Mayer sale amid mounting criticism of processed foods: The company is on a multi-year path to make its products more nutritious in response to shifting consumer preferences.

Ogilvy launches influencer marketing offering for health brands: We explore the value that agencies can bring to healthcare and pharma brands looking to forge tie-ups with social health influencers.

Some hospitals refuse surgeries without upfront payments: We explore the broader implications this could have on health equity.

Pharma advertisers are pushing into CTV: They’re evolving with consumers’ ever-changing media consumption trends.

“Fragmentation creates a headache in determining meaningful performance. That puts a lot of weight in the trust of the attribution models across all of your CTV ad buys,” Erik Gray, director of product analytics at MNTN, said at our recent EMARKETER Summit. But with a growing market, with more streaming channels and viewers, comes more opportunity to reach the right audience. Here are three ways to boost the success of your CTV ad campaigns amid fragmentation.