X’s US app usage dropped 23% since Musk’s takeover, outpacing the decline of rivals. Can bundling genAI result in user recovery?
Baltimore bridge collapse adds to retailers’ supply chain headaches: Luckily, the impact is likely to be minimal as other ports step in to fill the gap.
TikTok Shop adjusts seller policies to fend off US ban: It’s getting rid of a loophole that allowed Chinese sellers to register themselves as US merchants.
Like last year, we expect deal-hunting consumers and mobile-forward brands to drive the 2024 holiday season, according to our US Holiday 2023 Recap and 2024 Preview report.
Snap and Integral Ad Science strike a brand safety partnership: New brand safety tools will help the platform distinguish itself from others.
March Madness viewership growth cements sports as a crucial channel: The basketball tournament’s success reinforces the importance of reaching viewers via sports.
Tim Cook promises big AI advancements for existing product lines. Developers might be forced to choose between building apps for on-device AI or AR/VR Vision Pro.
Marketers bet on gaming's potential: IAB reports planned increase in ad investment, reflecting confidence in the medium's reach and safety.
Hulu's library joins Disney+: The move to streamline could reshape the streaming hierarchy.
H&M is relying on lower prices to restore momentum: But supply chain challenges could limit its ability to take back share from Zara and Shein.
Google, Samsung, and others form coalition to take on Nvidia: Commercializing generative AI is expensive in part due to Nvidia. Democratization could lower costs but may take a while.
Getting cash back is the leading motivator for opening a new credit card, according to 42% of adults worldwide, per January 2024 data from Kantar.
On today's podcast episode (part 2), we discuss what America looks like without TikTok, who would be most likely to buy the short-video app, and what marketers should be thinking about to plan for the future. Tune in to the discussion with our analysts Minda Smiley and Max Willens.
Starbucks eliminates global CMO role: Reflecting broader trends, this move showcases a shift toward more localized and specialized marketing strategies.
Reddit's brand safety woes aren't over: We found that content depicting suicide and other violence was easy to access, revealing a moderation failure.
Generative AI will “supercharge our creativity,” said VML chief innovation officer Brian Yamada. He believes the tech will improve marketers’ ability to tell stories, but it will also raise new privacy concerns.
Home Depot hypes its Halloween decorations seven months before the holiday: Retailers look for surefire ways to push shoppers to spend when they’re pulling back on other nonessential goods.
OpenAI’s Sora could be to video generation what ChatGPT has become to text generation—a user-friendly, scalable tool that creates human-quality work. Tyler Perry put an $800 million studio expansion on hold after seeing the tool in action. And creators with access to the tool have created impressive works, from surreal nature documentaries to underwater fashion shows.
Coca-Cola is increasing its investment in digital media channels to appeal to Gen Z, while Gap is focused on creating more story-forward, culturally relevant marketing campaigns. To cut costs, Procter and Gamble is using AI to improve order fulfillment and reduce ad waste, and Starbucks eyes growth in delivery. Here are five insights into how companies are adjusting strategies this year.
Lyft partners with Oracle and Nielsen to refine ad targeting: The rideshare platform is also introducing in-app video ads to engage riders.