Every marketer wants to know: What do Gen Z consumers care about? How do they shop? What motivates them to make a purchase?
With third-party cookies being phased out and surveys being prone to biases, marketers will become increasingly reliant on experiments to test the effectiveness of their campaigns, Isaac Gerber, director of commercial insights, North America at Captify, said on a recent Tech-Talk Webinar.
Getir and Flink exit France: Stricter regulations have made it all but impossible for quick-commerce companies to operate in the country, adding to the industry’s challenges. (This article was written with the assistance of ChatGPT.)
Aging in place demands digital health solutions: Older adults are already using digital apps and services to help them stay independent. Here’s what marketers need to know about them.
Zocdoc, Elation Health partner for easier online scheduling: New functionality from Zocdoc should reduce admin burden for physicians and improve provider searchability for patients.
Here’s what healthcare will look like in 2033: Patients will be sicker and the squeeze on hospital beds will push more surgeries and services to outpatient facilities, digital channels, and the home.
Apple’s hidden Vision Pro features could mean a new frontier for digital marketing: We haven’t seen the real Vision Pro yet. New features under development mean uncertainty for brand opportunities.
Game Pass prices are going up: The industry-defining service is feeling market pressure to increase prices, and its advertising potential is still far off.
Smart TVs are used by 61.9% of US connected TV (CTV) households, making them the top CTV device by far, per Comscore CTV Intelligence. In second and third place are Amazon Fire TV (29.1%) and Roku (28.4%), respectively.
On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to discuss everything retail media-related. There’s been a boom in the US, but how big is the opportunity elsewhere, and who are the early wave-makers in this space?
A tie-in with PayEm will help businesses more easily manage their spending, which should appeal to firms trying to cut costs.
Microsoft wants companies to feed ChatGPT sensitive data: It’s trying to meet demand and keep pace with rivals, but security, antitrust, and regulatory concerns could come back to bite.
AMD makes $135M AI, 6G investment in Ireland: It aims to help data centers handle increased workload from AI, targeting opportunities to sell chips to cloud providers and challenging Nvidia’s dominance.
Consumers’ customer service expectations keep rising: Roughly three in four shoppers will abandon a brand after one subpar experience, up from two in five just two years ago.
All banks feel the hit to their bottom lines, but smaller banks hurt the most. Here’s how they’re redesigning their approach to overdrafts.
By many metrics, the crypto industry is doing just fine. That’s partly because it doesn’t want to work with banks to begin with.
The agency will consider factors beyond deposits and branches. It will also give more power to independent regulators.
Unified ID 2.0’s rising popularity: Warner Bros. Discovery and Walmart Connect have adopted UID2, heralding a shift in advertising toward privacy-conscious personalization.