Microsoft enhances 365 Copilot AI: It’s effectively tapping into its enterprise customer base. But future demand for AI tools could skew toward specialization.
Tech platforms put shareholder returns center stage: Dividend debuts from Google and Meta and buybacks signal confidence as ad market improves.
16 US states have enacted comprehensive consumer privacy laws as of April 2024, according to the International Association of Privacy Professionals.
US ad employment hits another all-time high, but what’s next? High interest rates and looming shifts will pose a challenge for agencies in the months and years to come.
“[Generative AI] is an aggregated view of all we know,” said Tess Kornfield, vice president of product and data science at ThredUP, at our Outlook and Strategies for 2024’s Second Half EMARKETER Summit. Issues with generative AI aren’t always a result of the tech itself. Often, AI exposes existing issues which are exacerbated by the tech’s scale and efficiency. Here are three areas marketers should watch when working with generative AI.
The latest iPads feature AI-driven apps and the fastest M4 chip, boosting the product’s appeal to creators and hinting at a wider AI infusion into the product line.
Private equity firms circle Peloton: While the pandemic-era winner faces no shortage of challenges, it still has a consistent and profitable subscription business with millions of loyal users.
Malls are making a comeback, Simon says: The developer is seeing strong interest from tourists and wealthy shoppers as leasing demand rises.
Reddit's user base grows by 37%, revenue up 48%: Despite a $575.1 million loss, new ad offerings and AI deals hint at a bright future.
Starting off their financial lives this way will have long-term effects on their financial futures and on credit card providers
Stablecoin adoption is even more limited than thought, but this hasn’t stopped major payment players like Visa from getting involved
The feature lets customers match repayments to their pay cycles to help manage their finances, but it’s not without risks for Afterpay
ByteDance and TikTok sue to block a January ban: The 270-day sale deadline could be extended further as legal battles rage on. Until then, it’s business as usual.
Instacart and Uber team up to keep DoorDash at bay: Instacart hopes the deal will protect its grocery business and widen consumer appeal, while Uber looks for new customers.
Hims & Hers’ stock price flips after topsy-turvy week: CEO Andrew Dudum’s controversial comments on Gaza came days before the company’s record-level subscriber growth. Is this a lesson learned for brands and marketers?
Ro’s new approach to integrated virtual care: Market factors like low telehealth usage are driving some virtual care players to differentiate, and others out of the market entirely.
FDA OKs Apple Watch’s aFib history for clinical studies: The Watch becomes the first digital health tool to be qualified under the FDA’s Medical Device Development Tools program. Here’s what it means for Apple’s health ambitions.
Amazon aims to break down the barriers between TV and shopping: The retail giant rolled out interactive video ad formats that look to spur viewers to shop.
OpenAI introduces a deepfake detector to aid disinformation researchers during a record election year, targeting potential voter manipulation.
Retail media is moving beyond performance to become a tool that marketers can use to drive both sales and brand awareness. In this next evolution, off-site, in-store, and upper-funnel formats like connected TV (CTV) and social will play a larger role in marketers’ retail media strategies as they seek more scale and control over their campaigns.