Waystar plans $1 billion IPO: Here’s why the timing of the healthcare payment company’s IPO is significant and who we expect to receive the lion’s share of digital health funding for the foreseeable future.
43% of US advertisers are pulling spend from linear TV to increase investment in programmatic connected TV (CTV) advertising, per November 2023 data from Proximic.
NBA rights odds aren’t looking good for WBD: CEO David Zaslav touted the company’s other sports offerings as the rights deadline rapidly approaches.
Podcast listenership is at an all-time high: 67% of Americans aged 12 and over have listened to a podcast, says Edison Research.
CNN will sell ad space during the first presidential debate: With a guilty verdict fresh off the presses, the June 27 debate is likely to attract significant advertising interest from downballot campaigns.
Gap’s turnaround momentum is building: The retailer is winning over shoppers with on-trend styles, while boosting its profile with buzzy celebrity and brand partnerships.
On today's podcast episode, we discuss Caitlin Clark's impact on the WNBA, how digital advertisers are acknowledging societies concerns over technology whilst advertising on it, if there is room for two YouTube's (one called TikTok), what to make of the NFL coming to Netflix, the happiest places in America, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and vice president of content Paul Verna.
The low-price marketplace could face large fines, or even a ban, if it doesn’t comply with stringent regulations in time. That could hinder the growth of the rising ecommerce brand.
With a $2.8 trillion market cap, Nvidia is catching up to Apple and Microsoft as it leads the industry shift to AI hardware.
On today's podcast episode, we discuss if influencers can actually deliver both upper- and lower-funnel outcomes, the common successes (and mistakes) brands make when blending influencer and affiliate tactics, and how best to align influencer content with a brands message. "In Other News," we talk about Frank McCourt's bid to buy TikTok and what to make of Meta shutting down 'Workplace'. Tune in to the discussion with our analyst Max Willens and Carissa Flinders, the team lead of influencer partnerships for AWIN.
53.1% of US Gen Zers watch long-form videos on social media. That said, short-form content is more popular for the generation, watched by 61.6%, according to our October 2023 survey.
Consumers worldwide want more from their mobile banking apps. Here are three charts that examine what consumers are looking for and how meeting demand benefits banks.
Country of residence, income, age, and the type of financial institution all play a role in how much consumers trust their banking providers.
The move could boost sales and cloud adoption while showcasing AI competency. Competition is likely to intensify with Microsoft’s and Apple’s AI-enabled devices.
Kohl’s turnaround strategy goes off -course: The department store chain lowered its guidance after falling well short of analysts’ bottom-line expectations in Q1.
Amazon and Walmart reinforce the value of their membership programs: Amazon now offers free Grubhub+ membership as a permanent Prime perk and Walmart+ announces its member-exclusive sale.
While adoption will likely tick back up this year, mainstream use is still a long way off. Some payment providers aren’t worried about the timeframe
As A2A payments grow in the UK, the tool could collectively save Visa’s customers $419 million in fraud losses each year
Dollar General, Burlington benefit from consumers’ price sensitivities: Both retailers are gaining share as shoppers of all incomes search for value.
Programmatic advertising will account for 91.3% of US digital display ad spend this year, or a total of $157.35 billion, per our December 2023 forecast. Last week, advertisers at Programmatic I/O discussed where those ad dollars are headed and how programmatic advertising is changing. From ad spend waste to the expansion of retail media, here are three big trends discussed at the event.