By many metrics, the crypto industry is doing just fine. That’s partly because it doesn’t want to work with banks to begin with.
The agency will consider factors beyond deposits and branches. It will also give more power to independent regulators.
Unified ID 2.0’s rising popularity: Warner Bros. Discovery and Walmart Connect have adopted UID2, heralding a shift in advertising toward privacy-conscious personalization.
Omnicom will integrate Google’s generative AI into its ad tech stack: With Omnicom and WPP backing generative AI, the rest of the industry will be swift to follow.
The retail media space is growing quickly: Albertsons is proposing a standardization framework to improve transparency, which could push spending even further.
My AI is an advertising play. At a Wall Street Journal event during the 2023 Cannes Lions International Festival of Creativity on Tuesday, Snap CEO Evan Spiegel said that insights gathered from conversations on My AI could help improve advertising on Snapchat.
Amazon’s sponsored product ads, targeted based on keyword searches, have declined in spending share, while its sponsored display ads, targeted based on user behavior, have slowly grown, per Jungle Scout.
Clean Creatives vs Edelman: Climate activists confronted the PR firm at the Cannes Lions Festival for its alleged greenwashing and ties to fossil fuel clients.
Retail media spans a broad and growing merchant list, from marketplaces (Amazon) to department stores (Macy’s) to ride-sharing apps (Uber).
Before the pandemic, online alcohol sales rates were in close proportion to the rest of food and beverage. But the pandemic-induced digital grocery boom accelerated the pace of ecommerce penetration among food and beverage sales. For many reasons, alcohol did not keep up with this larger category trend.
The plant-based meat segment is in a correction phase: Several startups are faltering as consumers are unwilling to pay a premium for their products.
Novo Nordisk sues healthcare companies over GLP-1 drugs: Knockoff versions of popular weight loss medications are hitting the market. Big Pharma will need to educate consumers on determining what’s safe vs. unsafe.
Digital health startups to watch: We spotlight care access platform DexCare and virtual therapy provider Octave on the back of fresh funding.
Marketing mobile health apps to doctors: We examine why pitching health apps to physicians is a smart marketing strategy.
Roblox wants to keep its audience as it ages: Platform introduces mature content for users 17 and up.
As the retail media industry evolves, marketers are embracing new formats such as open web, social media, and streaming TV to reach customers earlier in their buying journey and increase brand recognition. To accomplish this, we’ll see retailers form collaborative alliances with social media companies, streaming platforms, and publishers.
Meta is closing its first retail store, and Google is selling its domains business to Squarespace, highlighting Big Tech's refocus on core growth areas and potential AI opportunities.
Darden Restaurants anticipates softer growth as consumers manage spending: Diners are ordering less alcohol and opting for QSRs over full service.
Shein’s global expansion continues with launches in India, Mexico, and Europe: The fast-fashion retailer is diversifying production away from China as it faces down criticism over its business model.
On today's episode, we discuss when people are most likely to boycott a brand, whether folks will shop elsewhere if they are charged for returns, where the NBA will live next season, if an ad-supported tier for Amazon Prime Video will work, how much vacation time people take in the US versus other countries, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.