Paramount Plus sees potential as a family streaming service: The service is launching new kids profiles alongside Nickelodeon content to try and reduce churn.
Shein is under the microscope in the EU: The retailer will face additional scrutiny that could lead to steep fines if it sells “illegal” products.
Best Buy, CNET partner for unique retail media offering: Advertisers will be able to purchase and measure ads across both sites, while CNET content will be featured across Best Buy’s stores, site, and app.
The company is going all in on AI and diving further into crypto with a rollout of stablecoin payments
It faces a mountain of opposition to overcome—all while dealing with rising net charge-offs and other consumer financial health concerns
Demand for this feature may be limited due to cash-flow concerns and overall crypto risks
Snapchat has found its groove again: The company’s Q1 earnings beat expectations, with strong revenue and subscription growth.
Amazon and Walmart follow a similar playbook: The retailers use exclusive access to events like Prime Day and Walmart+ Early Access to showcase the value of their membership programs.
Google’s and Microsoft’s Q1 reports stoke generative AI frenzy: They both have at least one key advantage over rivals like Meta and startups in the AI race.
Moderna, OpenAI make genAI pact: Pharma execs have taken a mostly cautious approach with AI. But new market pressures will drive more accelerated adoption of the tech.
US drug spending is on the rise: The 13.5% increase in 2023 was largely driven by weight loss meds. We explore the broader implications for US healthcare—and how and when this spending should be addressed.
Nurses protest AI in healthcare: Concerns center on a perceived rush to implement untested, unregulated tech. This piles on nurses’ laundry list of issues with their employers—the pressure is mounting on hospitals to respond.
New ad feature Select Shorts debuts on YouTube: Targets engagement across diverse categories, supported by strong viewership data.
Amid global bans and escalating regulatory scrutiny, ByteDance may shut down TikTok in the US rather than sell—even if it loses out on significant revenue
YouTube's ad revenues soar to $8.1 billion in Q1, surpassing expectations: Growth is being fueled by innovations and shifts from linear TV to digital platforms.
iPhone sales plunge 25% in China, slipping to fifth place as local brands like Huawei dominate. AI features could fuel a rebound, but genAI iPhones are still months away
Our Industry KPI data highlights an opportunity for CTV ads: Scrollable ads outperform other CTV formats due to their accessible, uncomplicated nature.
Most restaurants are unconvinced by virtual brands: But while Chipotle backs away, IHOP sees an opportunity to expand beyond the breakfast business.
On today's podcast episode, we discuss what happens now that the TikTok ban bill has been signed into law, whether AI is ready to significantly change search, the likelihood that Threads ads will be a hit, what social commerce's ceiling will be, the WNBA and the sports gender pay gap, and more. Tune into the discussion with analysts Jasmine Enberg, Minda Smiley, and Max Willens.
67% of marketers thought third-party cookie deprecation in Chrome would occur this year, according to August 2023 data from ID5. Google just announced that it was delaying this timeline to 2025.