The rise of OTT streaming and short video on social media has propelled a rapid increase in video advertising for most industries. Retail lagged far behind the average in video ad spending, but it has started to close the gap over the past five years.
Consumers care about sustainability, but often aren’t willing to buy environmentally friendly products if they’re deemed lower quality, especially if it costs more. One solution for retailers and consumers is resale, an industry worth $108.64 billion in 2024, per our December 2023 forecast. Not all environmental initiatives have to be at the consumer level, though.
It’s Microsoft’s turn to face a genAI scandal: A whistleblower wrote to the FTC that Copilot could easily be used to generate highly alarming images.
TikTok faces another potential ban: Congress will vote next week to force Bytedance to sell TikTok to a US company
Consumers appreciate AI-driven innovation but are wary
Old Navy returns to growth: That momentum, along with Gap’s overall gross margin growth of 5.3 percentage points, are signs that the company’s turnaround plan is bearing fruit.
The Home Depot touts unique first-party data approach in pitch to non-endemic advertisers: The retailer is emphasizing its ability to reach consumers at critical life stages.
Brands put a lot of thought into how to get consumers to discover and buy their products, but not as much into what happens after a purchase is made. However, data suggests that the post-purchase experience, which includes everything from shipping to customer feedback surveys, may have more of an impact than retailers think.
Hugging Face will use its open-source AI to build robots: It’s part of a broader industry push to use generative AI to make physical robots commercially viable.
The EV maker announces affordable R2 SUV and R3 and R3X crossovers and amasses 68,000 reservations. It’s challenging market norms and intensifying EV competition.
Following performance measurement is the most important factor in allocating budget to retail media, according to 56% of US consumer packaged goods (CPG) manufacturers, per a December 2023 survey from Skai and Path to Purchase Institute.
Last year, Kroger found success embracing omnichannel shoppers and personalizing digital promotions, which helped it grow its identical sales (without fuel) 0.9% YoY. Looking ahead, the retailer is counting on its digitally engaged customers to fuel its retail media network, which Kroger expects to grow 20% next year.
Value is top of mind for grocery-shopping consumers: Aldi, Dollar General, Grocery Outlet, and Walmart will open more stores to attract cost-conscious shoppers.
Salesforce’s new AI tools will help doctors manage patient care: The offerings stack Salesforce against other Big Tech players with AI solutions for the healthcare industry.
Biden takes aim at the healthcare industry: We unpack his ambitious agenda and lay out what to look out for, and what’s motivating the proposals.
FDA clears the first OTC continuous glucose monitor: Dexcom wants to sell CGMs to diabetics—and maybe to non-diabetics, too. We explore the pros and cons of this latest direct-to-consumer healthcare trend.
On today's podcast episode, we discuss what the hell happened—and is happening—to online ads, whether the video streaming boom is officially over, the next big wearable category, what happens when the First Amendment collides with social media, what the world would look like if there were only 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Blake Droesch.
Netflix’s next sports bet is a live boxing event: A matchup between legend Mike Tyson and rising star Jake Paul will offer another chance for Netflix to prove its live capabilities.
Apple's 13 Oscar nominations for 'Killers' and 'Napoleon' underscore its $700 million film investment: The strategy enriches its Hollywood presence and streaming allure.
All eyes are on streaming. Last year, non-pay TV viewers surpassed traditional pay TV viewers in the US, per our forecast. Years of streaming platform proliferation are over, yielding to consolidation and fragmented ad measurement. Bundles between streaming platforms and partnerships with retail media platforms are forming, leaving media buyers with a headache over how to strategize.