Roku opens access to its first-party data: Inventory is now available on several demand-side platforms as the industry begins to migrate away from walled gardens.
Adults surpass preschoolers as biggest consumers of toys: “Kidults” are driving toy sales as consumers invest in items that bring them joy.
Oracle shuts down ad business after revenue drops from $2 billion to $300 million in two years, driven by intensifying privacy laws and the industry’s shift to walled gardens.
Advancing its investment in genAI startups is a smart step for Amazon, but it shouldn’t lose focus on improving its current products.
Despite its AI potential, decentralized teams and bureaucracy reportedly hinder progress at a time when competitors are racing to compete to bring genAI to the mainstream.
Sponsored content will account for $8.14 billion in US creator revenues this year, up from $5.12 billion in 2021, per our March 2024 forecast.
Here’s what you need to know about the NSS score, along with best practices on how to implement it.
On today's podcast episode, we discuss how much people are actually searching on social media platforms versus looking elsewhere, what a TikTok ban could do to social search, and how AI-powered chatbots are changing how we look for things. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
Here are six charts that explore ecommerce in Europe by region, including our latest rankings of European markets by total digital sales.
Not all assumptions about how Gen Z consumers shop are correct. While it’s true that they’re motivated by sustainability, they’re also limited by their budgets. It may be difficult to earn their loyalty, but they still have brand affinities. Here are four assumptions about Gen Z and whether there’s any truth to them—straight from members of Berns Communications’ Z Suite network of Gen Z consumers.
Brazil’s retail sales rose 2.2% YoY in April: While that fell short of analysts’ expectations, it marked the 11th-straight month of positive sales growth in Latin America’s largest economy.
Retailers invest in flagship stores to entice shoppers: Banana Republic, Hoka, and Zara are among those relying on attractive design and luxe features to capture consumers’ attention—and spending.
Instagram won’t change its ad plans unless usage drops: The app is testing ads in stories, a high-engagement placement that could be here to stay.
It’s a perfect fit in Bread’s portfolio but could reinforce a troubling trend for Capital One’s co-brand business
The genAI-powered assistant can help boost conversion by giving consumers hyper-personalized suggestions
Here’s why we’re not counting out its P2P service yet
GenAI features for premium subscriptions aim to enhance job searches and improve marketing. The updates could make LinkedIn more competitive, provided it can address AI’s bias issue.
Amazon Fresh tries to turn returns into a customer acquisition tool: Shoppers who return online purchases at the grocery store are eligible for discounts as the retailer struggles to make headway.
As more pharmacies shut down, where will consumers go? Some say that convenience matters more than brand loyalty, but just barely. Here’s how pharmacies can improve the patient experience as stores close across the US.