McDonald’s embraces “grandmacore”: The company’s limited-time “Grandma McFlurry” aims to recapture the success of last summer’s Grimace shake.
Patients with health conditions want to learn about their medication options: We explore how pharma brands and marketers can better position themselves as patient educators.
Uber steers into the caregiver space: Uber’s newest feature could help patients and insurers alike. But there are a few factors that could prevent Uber Caregiver from reaching its full potential.
Healthcare leaders applaud Ascension’s cyberattack response: A healthcare organization’s reaction to a cyberattack can make all the difference when it comes to reputation.
On today's podcast episode, we discuss the most substantial question facing TV at the moment, the right way to advertise AI's advantages, how haptics could change how we use the internet, whether advertising can find a home inside of games, which countries drive, cycle and take public transport the most, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.
All eyes have been on streaming at this year’s upfronts. Sports are moving to digital, new (and old) trends are emerging for ad buying and delivery, and political advertising has been surprisingly quiet. Here are four themes that stood out this upfronts season.
Most subscription streaming services offer ad-free and ad-supported plans. After Amazon Prime Video introduced its ad plan in January, Apple TV+ became the biggest advertising holdout among streamers. Advertising holdouts have gradually accepted commercial breaks in their programming.
OpenAI loses key superalignment researchers: Upheaval at the genAI startup raises questions about safety and governance—pointing to Big Tech’s advantages in the AI race
Big Tech bleeds talent over RTO policies: A study found that senior employees left for competitors with more flexible policies, potentially impacting AI era productivity and innovation.
Disney, Fox, and WBD unveil Venu Sports: New streaming service still has hurdles to overcome before fall 2024 debut.
How are consumers adapting to digital dining tools designed to make ordering and delivery more convenient? Are they embracing restaurant apps, delivery platforms, and digital ordering kiosks?
On today's podcast episode, we discuss whether we can believe an improved economic outlook, why the US ad market is experiencing such a sustained period of growth, and whether it can last. "In Other News," we talk about which of Amazon's three new shoppable video ad formats is most interesting and how many Americans have an ad blocker (and a surprising reason why). Tune in to the discussion with our analyst Yory Wurmser.
Nearly six in 10 retail marketers worldwide say that performance-driven paid media is the most critical advertising capabilities and media investments, according to November 2023 data from TechValidate and Mediaocean.
With third-party cookies facing deprecation, advertisers will need to get creative to reach target customers. “To me, the absence of cookies doesn't mean absence of audience targeting,” said Vitaly Pecherskiy, co-founder and CEO of StackAdapt, on the Outlook and Strategies for 2024's Second Half EMARKETER summit. “You can have the world's best targeting, reach the right user at the right time [on the] right device, but if the ad is actually not good, it can probably do more bad than good,” he added.
OpenAI and Google push AI from browsers to devices with new multimodal capabilities, speeding up mainstream adoption. Smaller players will need partnerships to maintain mainstream relevance.
A flurry of product and services launches will help Visa stay competitive and diversify away from swipe fee revenues
The network is betting on the long-term future of the technology in financial services and wants an early-mover advantage as it grows
Walmart’s market share gains continued in Q1 as the retailer emphasizes value and convenience: The company continues to draw in more high-income shoppers, while its advertising and marketplace offerings boost revenues.