Startup’s genAI model beats Meta’s Llama 2: 01.AI’s open-source model could shake up the sector. With AI profitability uncertain, the outlook might be winner takes all.
AI and technology advances increase risks of disinformation in an election year. Officials scramble to identify threats, but the damage could already be done.
More layoffs at Google, this time at X moonshot division: It’s part of a broader restructuring to boost revenue, develop AI, and spin off viable startups. It could hinder innovation.
United, Delta bullish on travel demand: Both airlines are benefiting from robust international travel, although signs of price sensitivity are emerging.
The retail giant stands by its practices, but an investigation found it failed to prevent over $1 billion in losses for its financial services customers.
This effort to appease EU regulators could shake up the mobile wallet landscape, but Apple Pay’s dominance shouldn’t waver
It’s testing a virtual card tool that would remove online checkout friction and make transactions more secure
The debt and equity raise highlights the heightened demand for earned wage access amid a shaky economic environment
The “Mad Men” approach of finding the perfect slogan and polished copy isn’t gospel. For some, we’re now in the era of unpolished content, disruptive formatting, and what TotalRetail is calling “weirdvertising.” These ads take the basic idea of memeification found on social media and extend it to other forms of display advertising, including out-of-home (OOH) and print.
Social’s share of total media ad spending will grow much more slowly. Between 2017 and 2021, social’s share of overall media ad spending in the US nearly doubled, climbing from 10.5% to 20.0% in just four years. By contrast, its share of US media ad spending will climb less than 2 percentage points through 2027, inching from 20.4% in 2023 to 22.0%.
With the majority of retail sales still taking place offline, marketers are rethinking the in-store experience, attempting to combine the reach of physical retail with the engagement of digital channels via in-store retail media.
TikTok’s US growth is slowing: That trend correlates with the launch of TikTok Shop, which some feel degraded the app’s experience.
Retail media meets DOOH: Planet Fitness leverages prolonged in-club exposure, ensuring high-impact advertising and pushing boundaries beyond traditional billboards.
Macy’s doesn’t have any plans to go private: The retailer rejected a $5.8 billion takeover bid from two investment firms due to concerns over financing and a “lack of compelling value.”
There’s more than one way to innovate: While Walmart shutters its Store No. 8 idea incubation unit, Target-owned Shipt centralizes its experiments at a new innovation lab.
Cloud rivalry heats up as prices surge in the region. AWS’ investments could alter the landscape and boost economies in time for wider AI adoption.
75% of US adults ages 21 to 24 are at least somewhat likely to participate in dry January this year, according to CivicScience.