Lots of consumers are self-medicating: A new survey discloses the many reasons patients give for taking meds without a doc’s supervision. Marketers must pay closer attention to the worrisome trends of self-medication and self-diagnosis.
Independent pharmacies are getting squeezed: Facing financial pressure, a third of community pharmacies say they’re considering closing down. We look at what this means for patients and the industry.
UnitedHealth Group is facing an antitrust investigation: The probe could rein in the most dominant US healthcare company.
This year has the makings for a major year in advertising, with big events like the Olympics and the presidential election on the calendar. But don’t expect 2024 to follow the same patterns as 2020 or 2016. Following duel strikes and in the midst of streamer consolidation, this year media planners need to be agile aware of changes in consumer sentiment and content. Here are five trends media experts think you should watch.
Are chatbots the next digital billboards? Startup Adzedek is providing a pay-per-click ad system to AI providers. It’s a revenue lifeline that comes with PR baggage due to AI’s mouthiness.
The RealReal expects to break even in 2024: The resale platform is prioritizing high-value merchandise like jewelry and handbags while moving away from direct sales.
Lawsuit challenges OpenAI’s nonprofit roots in light of billion-dollar investments and the rush to reach AGI. It could be a defining moment for AI’s biggest player.
On today's podcast episode, we discuss in what instances Gen Zers prefer TikTok over Instagram, Snapchat's relevance for young folks, and how much we anticipate young people will soon pull back from social media. Tune in to the discussion with our analyst Minda Smiley.
More than one-third (34%) of Amazon sellers and brands worldwide use AI to write and optimize product listings, according to January 2024 data from Jungle Scout.
Brands pivot towards genuine engagement with Black consumers: It’s move prompted by past performative marketing—oh, and a $1.8 trillion market opportunity.
Amazon looks to step into the post-cookie market: Job listings show the company is testing ad solutions for an “identity-restricted world” as Google preps its solution.
Consumers want more AI transparency from brands: AI content isn’t easily discernible, and there are no disclosure rules. How should brands adapt?
Last week, Arc, a web browser from startup The Browser Company, released a new AI-powered feature called pinch-to-summarize, which provides an instant summary of full web pages. That follows Arc’s release of “Arc Search,” a mobile app that will search the internet based on a user’s query and deliver an AI-generated page summarizing the breadth of information it searched. It’s not the only AI tool targeting search. Perplexity is seeing increased attention for its ability to summarize data sets, including searching in Reddit posts or YouTube videos. This month also saw the rebranding of Google’s Bard chatbot to Gemini as the company doubles down on AI search.
Netflix will generate more than $14 billion in US OTT subscription revenues this year, more than any other company. Disney will come closest to Netflix, but that’s after Disney+, Hulu, and ESPN+ revenues are combined. Netflix will account for more than one-fifth of total OTT subscription revenues this year; no other service comes close.
Best Buy expects this will be a “year of increasing industry sales stabilization”: That would be welcome news after a tough few years for consumer electronics.
Figure AI scores $675 million funding round amid surging interest in warehouse automation: Walmart, Amazon, Skechers, and others are relying on robots to speed up operations and keep pace with demand.
Price pressures on French and German consumers are easing: But steady services inflation in the EU and US could push back the timeline for interest rate cuts.
Honda fuses its personal mobility venture with VR: Its full-body device could provide novel immersive experiences at commercial venues, but the vision for VR is smaller, lighter devices.
AB InBev’s US revenues fell nearly 17.3% in Q4: That’s the third straight quarter of double-digit declines as the company reels from its Dylan Mulvaney missteps.