Netflix gets its first foothold in experiential retail: The streamer announced two “Netflix House” locations at malls in Dallas and Pennsylvania.
Retailers and governments disagree on the best way to fight retail theft: Walmart and others are pushing back against legislative efforts in California and New York.
Meta monetizes Messenger: Brands can now send messages to consumers who opt in, encroaching on SMS messaging platforms' value proposition.
Creator platform LTK looks to boost engagement: CEO says she has “zero doubt” that Instagram will shut down the new shopping functionality, LTK DM.
Fisker’s failures highlight the dwindling space in the US EV market for smaller names, especially those still manufacturing internationally.
In part two of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what happens next when measuring retail media, Starbuck's drone delivery pilot, and how the publisher/AI relationship will play out. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.
Easing UK inflation hurts budget grocers’ momentum: Asda and Aldi lost share in June as Tesco, Sainsbury’s, and upmarket players regain the edge
Best Buy goes all-in on AI computers: The retailer has exclusive rights to over 40% of Microsoft Copilot+ models and has trained thousands of workers on the technology.
Meta’s Threads API launch enables third-party app creation and access, contrasting X’s and Reddit’s restrictive API policies.
McDonald's pulls the plug on automated order-taking: A series of blunders reveals the AI drive-thru tech is still in its early days.
Apple is working to dominate in the AI race and might not be willing to play a fintech long game simultaneously.
To keep loyalty members engaged, brands must focus on what customers want, offer smart rewards, and keep tweaking their programs. For example, Victoria’s Secret built a special community in its app, while Vitamin Shoppe added multiple tiers and benefits after careful planning.
Gen Z’s media consumption, digital behavior, and attitude toward ads is a reflection of their upbringing in the app age. That’s why advertising to Gen Zers requires a unique approach—one that prioritizes privacy, encompasses multiple channels and screens, and leverages new formats. Here are five key stats advertisers should know about targeting Gen Z.
Earlier this year, Best Buy partnered with CNET to expand advertisers’ reach among high-intent shoppers. This is a part of a larger trend where retail media networks (RMNs) team up with outside partners to expand their ad capabilities.
Asia-Pacific is key to TikTok’s growth thanks to its expanding number of users, swelling middle class, and friendlier political environment. Which countries are leading the way, and how will TikTok continue its growth?
Retail media measurement is more important than ever.
China’s retail sales rose 3.7% YoY in May: While that outpaced expectations, the retail landscape still faces clear challenges due to middle class consumers’ growing focus on value.
TikTok unveils new AI tools: The platform streamlines content creation with avatars and dubbing, highlighting new challenges like deepfakes and transparency in years to come.
Brazil and South Africa push back against Temu, Shein, and others: The countries look to level the retail playing field and protect domestic sellers by closing their de minimis loopholes.