Microsoft prices Copilot Pro at $20 for individual users: It requires a 365 subscription, which could be a steep expense for ChatGPT users who aren’t already signed up for 365.
Younger generations are making D2C health purchases: We explore which factors are driving the trend and examine the opportunity for healthcare brands and marketers.
Telehealth isn’t getting better: Patients who had an initial telehealth visit were more likely to need a follow-up appointment than patients who had an office visit. Geography plays a part that marketers should know about.
ACA enrollment sets a new record: 20.4 million people signed up for health insurance coverage via the Affordable Care Act marketplaces before the start of 2024. But it’s not all good news.
This year, North America holds the title for most podcast listeners at 149.4 million, per our August 2023 forecast. By 2027, China will take over with 178.7 million listeners.
Substack’s controversy shows the perils of poor moderation: The company refused to remove pro-Nazi content, leading to the departure of major creators.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 video trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss why Amazon will begin its ascension to become the second-most important company in streaming advertising, how more creators and brands will embrace AI to create videos, and what to expect from streaming platform consolidation. Tune in to the discussion with our director of Briefings Jeremy Goldman and analysts Ross Benes and Daniel Konstantinovic.
Apple now leads in global smartphone shipments, highlighting its dominance in the premium market segment and the rise of Android competitors.
Google Cloud opens the escape hatch for customers: Google drops egress fees in an effort to make itself more appealing than AWS and Microsoft and gain users.
The partnership focuses on AI, digital payments, and IoT. It will use Microsoft’s cloud and OpenAI expertise to transform Vodafone’s business model.
Temu and Shein disrupt US digital ads: High spending boosts Google and Meta, but long-term sustainability is uncertain.
71% of US retail decision-makers have invested in data/AI-enabled content for personalization, according to an August 2023 report from Coresight Research and Obsess.
Nu Mexico users can request remittances through WhatsApp, which could prove popular given the messaging platform’s large user base
Amazon has been pushing the tech for use cases beyond traditional retail stores to stir up adoption
Now clients can invest in crypto through traditional financial institutions—and neither will have to directly hold digital currency.
The P2P payments space is deeply entrenched by competitors that have large networks of loyal users
Google seems to be sticking with its Q3 2024 cookie phaseout: A blog directly addressed advertiser fears and did not mention any plans to change the deadline.
In 2024, social will move from being a siloed, ancillary tactic to a core part of the marketing mix. And as more companies recognize the value of culture and community in driving conversions, creators will also shape more marketing plans.
Holiday season hiring rose nearly 11% YoY in 2023: That helped push retail employment numbers to their highest level since prepandemic 2019.