"Delulu"—slang for delusional—is a popular Gen Z refrain used to describe achieving outcomes through the power of positive thinking. But Gen Zers’ delulu approach isn’t working for their financial lives.
Gen Z consumers are tech-savvy digital natives that feel more comfortable searching for products on social platforms like TikTok over traditional search engines like Google. Even when they’re shopping in-store, they employ technology to help them, browsing mobile phones and using self-checkout to make the shopping experience more seamless.
Retail media works. For 77% of US organizations, retail media has either met or exceeded KPI expectations, according to a December 2023 survey from Skai and the Path to Purchase Institute. Only 3% say it had little or no impact on desired objectives.
Amazon aggregators show signs of life: Acquisitions from unybrands and Forum Brands indicate a thawing in the landscape.
Concerns over forced labor could tank Temu’s US ambitions: Lawmakers are pushing for an import ban, which could end the company’s rise as abruptly as it began.
Google will begin enforcing its updated personalized ads policy tomorrow, Wednesday, February 28.
Restaurants need to adjust to the shifting landscape: While the industry struggles to attract and retain workers, customers want a deal. We look at how some are innovating to address both challenges.
Domino’s delivery partnership with Uber Eats is paying off: The platform is helping the pizza chain reach new customers, while Domino’s loyalty program revamp boosts order frequency.
Apple, Samsung, and Motorola push the needle on wearables: Unusual prototypes point to tech’s hunger for device revenue. But is it worth the cost?
On today’s podcast episode, we discuss the potential audiences for some of the world’s biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.
Amazon debuts at Upfront Week, showcasing its ad-supported streaming services and more: It’s a strategic move to expand its digital advertising reach.
Tyler Perry freezes his $800 million studio expansion due to AI advancements: AI's efficiency versus employment comes into focus.
The company is issuing $5 outage credits for some affected customers but could end up paying more if regulators decide to issue fines.
Meta is hiring as Big Tech rivals keep cutting: It needs talent to lead the AI race even though hiring might annoy investors. It could also be a winning strategy.
We’re seeing artificial intelligence appear in chipsets and PCs while new wearables and smartphones could draw consumer interest. Multiple industries seek to regain momentum.
Almost one in three customers is considering leaving their bank in the next 12 months if they find better financial incentives elsewhere.
Over half (57%) of US banking executives are using generative AI to help employees be more productive, according to an October 2023 Google Cloud survey conducted by The Harris Poll.
The rollout will help Zilch attract more volume as it angles to become consumers' top payment choice for all purchases