On today's episode, we discuss the significance of Netflix saying it has 5 million monthly active users on its ad tier, the biggest impacts of the new streaming service Max, and how much noise a combined Paramount+ and Showtime offering can make. "In Other News," we talk about the current state of esports and what the best connected TV (CTV) ad formats are. Tune in to the discussion with our director of Briefings Jeremy Goldman.
55% of US broadband households use connected TVs for streaming services, making standalone devices like Google’s Chromecast less essential.
The White House and Commerce Department support aggressive EU proposals, while others fear competitive disadvantage. Meanwhile, Beijing seems to have the upper hand.
NBA gears up for upcoming rights negotiations: Potential shift towards multiple partnerships with both traditional broadcasters and digital-first platforms is possible.
Luxury spending in the US is returning to historical norms: Shoppers are increasingly focused on saving money and travel.
HP plans to release generative AI-enabled PC in 2024: It could surpass rivals that get cold feet on AI.
Amazon looks to reduce the number of damaged goods it sends: The retail giant is deploying artificial intelligence in several fulfillment centers to streamline its supply chain decision-making. (This article was written with the assistance of ChatGPT.)
JPMorgan is opening more branches and launching AI-powered tools to woo new customers.
FIs are offering generous savings rates on “new money” deposits—at the risk of angering existing customers.
It will use AI for transaction approval, predictive analytics, and customer experience tools
Bluestone Bank is trying with its Milestone account, but it’s relying on boring conversations to spark engagement.
The universal appeal of mobile messaging apps puts them at the forefront of advertising growth in emerging markets.
Expanding Alipay+ should help it recover from steep net profit losses from last year
Digital and mobile gift cards are becoming more popular among younger consumers
Disney says AI could make QR-code shoppable marketing obsolete: At a TV advertising event, Disney and YouTube shared how AI has already changed their strategies.
BuzzFeed has created a commerce site for its lifestyle brand, Goodful, while Time has launched a platform for product recommendations and reviews. TikTok’s Pulse Premiere program offers publishers 50% of ad revenues and a brand safety guarantee.
While only a small portion of the market today, embedded channels will make up more than 30% of all insurance transactions by 2028, per EY. Insurers who don’t figure out now where they fit into the ecosystem—and how to implement the necessary technology—may lose digital-first customers and younger demographics to competitors who do.
Economic concerns, inflation, and subscription fatigue have all tempered consumer appetites for subscription offerings.
Amazon workers are frustrated: The retailer faces a driver lawsuit at the same time that corporate workers walked off their jobs. Those challenges could threaten the retailer’s reputation.
Chinese consumers’ lack of confidence is hurting China’s economic recovery: The country’s manufacturing, property, and services sectors all experienced slowdowns in May, raising the prospect of government intervention.