X needs SMBs to replace high-profile advertisers, but will low CPMs do the trick? Smaller players are intrigued but are concerned by inconsistent conversion rates and brand safety concerns.
Prime Video with ads needs time to grow on consumers: Amazon is getting flak for its ad-supported rollout, but Netflix’s trailblazing shows it will pass.
It surpassed Alphabet with a $1.8 trillion valuation, driven by AI hardware demand. Investments position Nvidia as a central figure in AI.
The post-holiday hangover hit January’s retail sales hard: But the broader outlook for consumer spending remains strong thanks to healthy confidence and wage gains.
OpenAI's Sora transforms text prompts into quality videos: Marketers get a new tool for dynamic, personalized content creation.
Influencers fail to disclose paid ads: The EU is eying tougher transparency laws at a time when influencer marketing spending is outpacing social media ad spending.
Ad industry employment is soaring. Why is diversity falling? An ANA report found that ad industry diversity declined in 2023, highlighting faltering commitments to DEI.
Google responds to a scathing IAB report on the Privacy Sandbox: The company kept its EOY 2024 target and said changing privacy standards demand shifts.
On today's podcast episode, we discuss the takeaway from Snap cutting staff, what to make of its current user total, and whether Snapchat+ can prove that there's a market for paid social features. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Minda Smiley.
LinkedIn's new API aims to transform B2B media planning: The new tool promises precise targeting and budget optimization.
Shake Shack’s revenues grew 20% in Q4: The company expects consumers to maintain a healthy appetite for its premium fast-food offerings, which stand in contrast to some lower-priced chains.
Cigna partnered with HelloFresh to help members eat better: The health insurer will offer discounts on meal kits to some members—a creative new twist on food as medicine.
Brands and retailers are responding to shifts in alcohol consumption, particularly those of the growing Gen Z demographic as they establish habits and steer the industry’s future. With younger people drinking less and mid-level beverages waning in popularity, product diversification is becoming an even bigger business imperative.
A proposed rate cut adds to Medicare Advantage insurers’ challenges: Some insurers depend on gov’t contracts for a big chunk of their profits — they may scale back benefits to maintain margins.
It’s no longer just nutrition and exercise apps that are popular: We explore which health app categories have the strongest demand and examine how developers can make their apps stickier.
Crocs expects its namesake brand’s sales to rise 6% to 8% in Q1: That comes on the heels of a strong Q4 in which its margins significantly improved.
OpenAI to take on Google directly with a search product: Generative AI can enhance search and introduce new problems. Google’s vast search market advantage will be tough to surpass.
Google wants to boost internal productivity with Goose AI: Releasing the coding software internally could be an initial step in what could become a full-fledged product launch.
Cisco cuts 4,250 jobs amid tech slowdown and persistent dip in demand for telecom and connectivity equipment.