Gen Z drives marketing and branding trends: TikTok's influence and a blend of nostalgia and novelty shape consumer behavior and brand success.
Media union activity picks up: Contract wins and membership gains show labor’s strength, but industry turbulence remains.
Layoffs and RTO policies undermine tech’s alluring past: Record-high layoffs and increasingly stringent office mandates, along with dulled workplace atmospheres, challenge talent retention, putting future innovation and sector growth at risk.
Gemini genAI to power search and ads next year: Google’s Gemini genAI model promises reduced latency, enhanced performance, and a transformative impact on the Information Age’s search landscape.
T-Mobile’s outage affected 80,000. Dish Network suffered a ransomware attack. ChatGPT faced a DDoS interruption. Companies must invest in robust hardware, bandwidth, and modern data management to safeguard against escalating threats and meet digital demands.
Revenge travel remained in full force throughout much of the year: But as the year dragged on, cost-conscious consumers began pulling back.
Gen Zers and millennials are more likely than older generations to do their holiday shopping in-person at the mall, whereas Gen Xers and baby boomers are more likely to shop online via retailer websites, per The Harris Poll.
On today's podcast episode, we discuss whether this is the beginning of Amazon's decline, if the Internet is becoming more ad-free, whether shopping pairs well with streaming, where brands will shift their ad dollars during the Super Bowl as they lean away from X (formerly Twitter), ChatGPT creator OpenAI's deal with publishing giant Axel Springer, the most visited tourist attractions in the world, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.
Traveling for the holidays? Here are four episodes of our ‘Reimagining Retail’ podcast for your listening pleasure while you’re on the road.
Adalytics revealed deep-rooted advertiser concerns: An industry activist headed by an unlikely leader shook up the most dominant channels for digital ads.
On today's special podcast episode, we conclude our monthly contest where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month this year, three of our analysts representing their respective coverage area teams have competed against each other—now it's time to crown a champion. Today, we cover how X (formerly Twitter) will look in 2024, whether people will buy cars online, and what we can expect from the ad market. Tune in to the discussion with this month's contestants: our analysts Evelyn Mitchell-Wolf, Carina Perkins, and Yory Wurmser.
“In the last year, large language models have gotten more powerful and sophisticated,” our analyst Kelsey Voss said on the “B2B Marketing Trends to Watch for 2024” webinar. “Generative AI [genAI] will bring about a renewed focus on brand reputation; an increased need to address data quality and reliability; and a growing desire for human interactions, such as live events.”
AI set the stage for the rise of humanoid robots: Symbiotic technological advances between the sectors are laying the groundwork for mass market commercial humanoid robots.
25% of US TV/video ad buyers want to have three currencies for impression measurement, according to March 2023 data from the Interactive Advertising Bureau, Standard Media Index, and Advertiser Perceptions. Another 45% opt for four or more currencies.
WBD and Paramount reportedly discuss merger to enhance streaming services and compete with giants like Netflix: It's a move that could reshape the media industry.
Can Nvidia sustain its dominance in 2024? It wore the tech crown in 2023 due to its crucial generative AI market position. The competition will be tighter next year.
Consumer spending diverged in 2023: Shoppers splurged on lower-priced indulgences such as health and beauty items, but pulled back on big-ticket items such as TVs and couches.
They centered on regulation, late fees, and winning over Gen Zers
Another multimillion-dollar campaign against swipe fee legislation didn’t materialize, and A2A payments need more incentives to take off
Though US regulators tried their best to keep up, they still must address some major gaps in 2024.