YouTube's ad revenues soar to $8.1 billion in Q1, surpassing expectations: Growth is being fueled by innovations and shifts from linear TV to digital platforms.
iPhone sales plunge 25% in China, slipping to fifth place as local brands like Huawei dominate. AI features could fuel a rebound, but genAI iPhones are still months away
Our Industry KPI data highlights an opportunity for CTV ads: Scrollable ads outperform other CTV formats due to their accessible, uncomplicated nature.
Most restaurants are unconvinced by virtual brands: But while Chipotle backs away, IHOP sees an opportunity to expand beyond the breakfast business.
On today's podcast episode, we discuss what happens now that the TikTok ban bill has been signed into law, whether AI is ready to significantly change search, the likelihood that Threads ads will be a hit, what social commerce's ceiling will be, the WNBA and the sports gender pay gap, and more. Tune into the discussion with analysts Jasmine Enberg, Minda Smiley, and Max Willens.
67% of marketers thought third-party cookie deprecation in Chrome would occur this year, according to August 2023 data from ID5. Google just announced that it was delaying this timeline to 2025.
Prior to TikTok Shop’s launch last September, live shopping platform Whatnot earned nearly 100% of social shopping gross merchandise value in 2023, according to a recent Earnest Analytics report. What’s Whatnot? Whatnot is a livestream marketplace platform, specializing in the sale of collectibles including sports cards, sneakers, comics, and vintage clothing.
The TikTok ban is coming after all: President Biden signed a bill that gives ByteDance the rest of the year to find a buyer or withdraw from the US entirely.
Meta posted Q1 earnings that beat estimates on Wednesday, but its shares slumped on disappointing Q2 guidance as it outlined plans for heavy AI investments.
Google announced late Tuesday that it is delaying the deprecation of third-party cookies once again, extending the deadline that was originally set for 2022. While many marketers were breathing a little easier following the decision, “this is NOT a reprieve,” said our analyst Evelyn Mitchell-Wolf. “The industry just has more time to reach the finish line. Let’s not squander it.” Here are four important takeaways from the delay.
Meta's Threads surpasses X in US user engagement: With 28 million daily users and top app store ranks, Threads challenges the more established X.
US consumers keep spending: However, slower-than-expected GDP growth and hotter-than-expected inflation make it increasingly likely that borrowing costs will remain high for at least the next few months.
The payments giant wants to convert more cash and check payments, ACH and electronic transactions, and global card transactions
The latest move in the neverending swipe fee fight focuses on foreign interference in the US market
It’s faced a rocky start to 2024, but the issuer expects bad debt will turn around in the second half of the year
There’s a shift toward building meaningful connections at events. Plus, marketers are integrating DEI principles, sustinability into events.
Chipotle’s sales soar in Q1: But the company’s intense emphasis on speed comes at the cost of a high burnout rate among employees.
Shoppers are beginning to trade back up to premium CPG brands: While volume growth is recovering at Unilever and Kimberly-Clark, pressure on lower-income consumers is hurting Nestlé and PepsiCo.
Its investment could strengthen the device ecosystems for AI integration and its focus on talent and supplier proximity could boost the local economy
What the FTC’s noncompete ban means for healthcare providers: 40% of physicians are bound by noncompetes. While it might take a while to enforce, it could shift power from employers back to doctors.