US consumers are most receptive to ads on shopping (36%), news (35%), social media (35%), and entertainment (34%) websites, per Q3 2023 data from Integral Ad Science.
Sometimes, consumers don’t behave how we expect. Despite their digital-native status, Gen Zers still shop in-store, while baby boomers are all about new-kid-on-the-block Temu. And though they’re still mostly children, Gen Alphas are making their mark on the retail landscape.
Digital wallets are fast becoming consumers’ preferred way to pay, both in and out of the store.
OpenAI seeks $7 trillion to accelerate chip production, which could challenge Nvidia’s dominance. The divide between AI’s software and hardware industries is growing.
US import volumes rose 8.3% YoY in December: Experts say imports will continue to rise, even as attacks in the Red Sea lead to delays and increased costs.
Department stores are in urgent need of reinvention: Sales slid in Q4 as they struggled to meet consumers’ needs, opening the door for takeover bids.
Amazon and the FTC find common ground over fake reviews: While the FTC continues its push to ban the practice, Amazon pursues legal action against bad actors.
On today's podcast episode, we discuss how Amazon turned its ecommerce business around, how much its new AI shopping assistant moves the needle, and what's really driving its ad business. Tune in to the discussion with our analyst Zak Stambor and vice president of content Paul Verna.
Walgreens’ Nice! brand mango gummies went viral: An influencer’s TikTok video about the candy drove a surge in demand, offering a case study on why private label sales are soaring.
Ulta Beauty is using in-store vending machines to bring more joy to the shopping experience, and AI enables it to analyze more customer data for personalization. The retailer is also training its store associates to engage younger beauty consumers.
‘The Joe Rogan Experience’ is a sign of Spotify’s shifting strategy: On its path to make podcasting a “$20 billion” opportunity, Spotify is letting go of exclusivity.
Microsoft takes on Apple and Amazon: It continues to lead Big Tech on generative AI. An unbalanced marketplace poses financial risks for the entire industry and beyond.
Chatbots from Google and Microsoft spin tall tales about the Super Bowl: Gemini and Copilot gave users wildly inaccurate information about the high-profile event. It’s an industry pitfall.
Super Bowl ads revealed DEI challenges: major brands lack depth in diversity representation.
X introduces BetMGM betting odds: The platform aims to become more fo a sports betting hub amid regulatory complexities.
In just five years, retail media went from a $1 billion segment to a $30 billion segment. With US omnichannel retail media ad spend poised to reach $59.98 billion this year, per our October 2023 forecast, non-retail industries from health and fitness to restaurants and financial institutions are looking to build out their own media networks.
On today's podcast episode, we discuss whether Meta has officially turned things around, just how big Instagram has gotten, and whether Threads can turn itself into a viable X (formerly Twitter) alternative. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.
Hackers, targeting fewer but richer victims, doubled profits in 2023. This surge pressures companies into costly payoffs. Businesses must prioritize cybersecurity to curb this trend.
The ad industry and FTC haven’t buried the hatchet: A battle over “junk fees” is the latest stage of conflict between regulators and the ad industry.