On today's podcast episode, we discuss the main ways that LinkedIn has changed, whether TikTok can steal significant Gen Z market share from them, and whether daily games is the right fit for the employment-focused social media platform. "In Other News," we talk about how marketers are preparing themselves for a potential TikTok ban and which of TikTok's new initiatives has the most potential. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.
67% of US social media users are at least somewhat likely to research products on social media platforms before making a purchase.
Though platforms like Perplexity, Arc Browser, and Bing have advanced generated search results, Google’s announcement last week that it’s rolling out “AI Overviews” to searchers will likely make AI-written search results the norm. But some marketers say the feature is not quite ready for widespread use.
Retail media is traditionally dominated by, well, retailers. But as access to customer insights becomes increasingly important for advertisers amid cookie deprecation and mounting privacy laws, other industries are hopping on retail media’s bandwagon.
When retailers allow non-endemic brands to advertise, it benefits both sides. “Retailers can further monetize their data, while non-endemics, who have an appetite to expand their reach, are able to leverage that data,” our analyst Sarah Marzano said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. Here’s why major retail media players such as Walmart and Home Depot have recently opened up their offerings, along with three best practices to boost performance.
Merchants must ensure that customers can use their preferred payment method.
Hallmark aims to bring its Hallmark movie town square to life: The company’s “Hallmark Christmas Experience” will feature event-exclusive Hallmark products with ticketed experiences.
Advertisers and publishers need to prepare the end of cookies—and fast: A Teads survey found that less than a third of publishers have started adjusting to the change.
Toyota, Nissan, and Honda collaborate on AI and hardware for software-defined vehicles, accelerating innovation and lowering development costs.
Loyalty programs are becoming a bigger part of the retail landscape: Gatorade is the latest brand to use rewards to build loyalty (and acquire valuable customer data).
Dupe culture goes mainstream: Target and e.l.f. Beauty are among the companies benefiting from Gen Zers’ affinity for cheaper versions of premium products.
Can Apple entice hesitant consumers with a thinner iPhone? Smartphone buyers have been unimpressed with recent models. A flashy feature is a smart move if priced right.
The computers feature AI-enabled hardware with on-device AI applications, kickstarting a new PC upgrade cycle.
WBD courts advertisers with ads integrated into blockbusters: The move represents the blurring lines between film and television.
Super Bowl ad slots are already being snatched up: Skechers, a longtime advertiser at the game, purchased a 30-second spot as the cost of ad space skyrockets.
Tubi’s free model attracts millions: The FAST provider now nearly matches Disney+ in US viewership.
Red Lobster files for bankruptcy after disastrous Endless Shrimp promotion: The company is closing restaurants and pulling back on promotions as it tries to turn its business around.
Gen Z spends significantly on beauty products online while favoring in-store shopping for apparel. For groceries, this tech-savvy generation relies heavily on search engines and social media to discover new products. Additionally, the trend toward low- and no-alcohol beverages is gaining momentum, as many Gen Zers embrace initiatives like Dry January.
Middleware providers are adjusting their scope and services to meet a narrowing demand as the industry reacts.
Nearly three-quarters (72%) of retail marketers worldwide plan to increase their advertising spend on social platforms, according to a November 2023 survey by TechValidate as reported by Mediaocean.