Retailers’ restrictive returns policies are paying off: The total return rate fell in 2022, despite ecommerce’s growing share of sales.
US livestreaming commerce sales could reach $50 billion in 2023 and potentially account for more than 5% of total ecommerce in the country by 2026, per Coresight Research as cited by CNBC. With help from platforms like TikTok Shop, TalkShopLive, and Firework, brands should start experimenting with livestream commerce as adoption grows, especially among younger consumers.
Retailers face additional supply chain pressure as shippers suspend Red Sea crossings: The move is driving up delivery times as well as freight costs.
31% of US B2B marketers are using AI for chatbots, coding, and design, according to an August 2023 survey from Sagefrog Marketing Group. Another 30% are using AI for content and presentations.
B2B marketers are increasingly targeting younger, digital-first audiences on social media platforms, we noted in our B2B Digital Ad Spend Forecast 2023 report. While LinkedIn and Meta will account for a combined 42.2% of US B2B digital ad spend in 2024, according to our forecast, TikTok is emerging as a contender for organic and creator-based B2B marketing. Here’s the case for B2B marketing on TikTok.
Restaurants ended 2023 on a high note: Spending was up 7.8% YoY from November 1 to December 24, and that growth should continue as consumer sentiment improves.
The UK’s cost-of-living crisis has been a boon to Aldi and Lidl: But as food price increases slow, the discounters will have to find ways to retain their newly acquired customers.
Microsoft’s next-gen Surface devices will feature AI: The Surface Pro 10 and Laptop 6 will get AI enhancements and new chips and features to revitalize sales.
Weight loss drugs work, but adherence rates are a mixed bag: Marketers know the better a product works, the longer consumers will use it. But less than half of adults were still taking these meds after three months. We dig into more research findings.
Patients’ pixel-tracking lawsuits hit hospitals: Meta’s Pixel tracker allegedly sent sensitive health information to social media platforms. Patients sued, and hospitals are paying up—both parties are losers.
Doctors’ presence on Zocdoc matters: Providers must enhance their online profiles and more effectively market their offerings to consumers—particularly as medical bookings skyrocket in the New Year.
On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss GenAI supercharging search, connected TV's (CTV's) next milestone, and short-video's monetization problems. Tune in to the discussion with our analysts Jasmine Enberg and Yory Wurmser, and vice president of content Paul Verna.
Lower prices and expanded partnerships target gamers and could entice enterprise adoption. An open strategy could help maintain Meta’s lead.
US regulators face tighter timelines to challenge App Store exclusivity and payments dominance while global agencies ramp up pressure.
Providing a glimpse into the strategies behind a year marked by economic uncertainty, ecommerce disruptors, and rising competition for consumer loyalty, our “Behind the Numbers: Reimagining Retail” podcast’s unofficial retail awards offer lessons for brands to make more informed decisions in 2024. Our analysts discuss the winners that caught their attention—for better or worse.
OpenAI’s revenue skyrocketed to $1.6 billion in 2023: It’s shrugging off controversy and surpassing its rival Anthropic. But success is also attracting challenges.
A growing share of consumers want companies to take positions: That’s particularly true among younger consumers. But missteps by Bud Light and Target demonstrate the challenges of navigating that terrain.
In 2023, the technology landscape saw a dynamic interplay of AI advancements led by OpenAI, strategic corporate maneuvers by Microsoft and Meta, Apple’s ambitious dive into AR/VR, a booming video game sector, and the challenging journey of autonomous vehicles. A transformative era in digital innovation and competition lies ahead.
What trends will we be talking about this year? Consumer behaviors will be shaped by continued uncertainty and cultural trends spilling over into commerce.
Digitally native D2Cs will continue losing ground to established brands in 2024: But partnerships with wholesalers and marketplaces like Amazon, as well as a brick-and-mortar presence, could help narrow the gap.