This year, US programmatic digital display ad spend will increase 15.9% YoY, growing three times the rate of nonprogrammatic digital display ad spend, according to our December 2023 forecast.
Amid rising fintech and neobank competition, traditional financial institutions are investing in their rivals.
The service may incentivize more shoppers to pay with the BNPL provider, and it may also bring Klarna key data benefits
The solution serves both businesses and consumers, although A2A payments at the POS haven’t taken off yet
It’s capitalized on B2B payments digitization and demand for faster payments from both consumers and businesses
Digital ad spend is growing and going increasingly toward programmatic formats. Search ad spend is on the rise as well, as retail media growth remains healthy. And social media is in better shape than previously projected. Here are five recent charts forecasting the future of ad spend.
UK retail sales grew 3.8% YoY in January: That’s a promising sign, given that the UK economy fell into a recession in Q4.
Amazon struggles to get on the same page as Gen Z consumers: Nearly half say they’re trying to shop less with the retailer, although Amazon retains a clear edge over other ecommerce players.
Starbucks looks to broaden its appeal: Accessibility and inclusion considerations will guide the design of new company-owned stores.
On today's podcast episode, we discuss the main takeaways from this year's Super Bowl; which ads had the biggest impact; how Fox, ESPN, and Warner Bros. Discovery's (WBD's) new giant sports streaming service announcement changes the game; some unbelievable facts about trees; and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, director of forecasting Oscar Orozco, and analyst Max Willens.
The youngest US generation is already online and outnumbering its teen counterpart on digital video and gaming platforms.
Xbox embraces cross-platform gaming, hinting at a future beyond consoles. Meanwhile, PS5 nears its twilight, reflecting a broader industry pivot to cloud, mobile, and PC gaming.
Apple’s VR headset, the Apple Vision Pro, became available in the US on February 2. Almost immediately after, brands began announcing immersive experiences that would be available for download on the headset.
DoorDash takes its show on the road: The company plans to spend big on international expansion while deepening its push into non-restaurant categories.
Unveiling Magika as an open-source model for cybersecurity, plus investing in global standards, emphasizes Google’s role in AI safety.
Google’s Gemini Pro 1.5 is powerful and confusing: After a recent release and rebranding, Google is showing off another accomplishment in the AI race. Consumers might not care.
60% of US digital media professionals agree that social media is most vulnerable to ad fraud, according to a September 2023 survey from Integral Ad Science.
Marketers are wary of AI-powered creative, but not productivity: Companies’ new features flesh out AI’s value as a professional tool rather than a creative one.