On today's podcast episode, we discuss what to expect in 2024, whether Google's new AI search tool will destroy traffic, a new self-checkout machine, loyalty in the age of the "zero consumer," if everyone will soon be creating digital clones of themselves, roads that can wirelessly charge electric vehicles, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.
McDonald’s and Starbucks face blowback over war-linked controversies: Consumers’ misconceptions over companies’ positions are the latest challenge for large brands to navigate.
Constellation Brands’ beer portfolio is hitting the right notes: But the company’s wine and spirits brands face stiff headwinds.
Our analysts have already made their big predictions for the year ahead, but the newsletter team has a few more to add to the list. As Amazon hits the gas on grocery, it may use its Amazon Fresh stores for fulfillment. Plus, we think beauty will get personal, Amazon could give digitally native brands a helping hand, and a healing economy could spell trouble for discount stores.
Carrefour fights back against PepsiCo’s price increases: The grocer pulled the CPG company’s products from shelves amid rising tensions between retailers and suppliers.
Deflationary pricing trends, AI device integration, and surging interest in gaming could boost consumer tech’s recovery after years of stagnation.
Qualcomm’s Snapdragon XR2+ Gen 2 challenges Apple’s Vision Pro with comparable features and strategic partnerships. Pricing will be a key differentiator.
Google is making robots safer for household use: Three new systems use AI to help robots make better, safer decisions in domestic environments, potentially leading to a new class of consumer devices.
Eli Lilly debuts D2C website for Rx access: We examine the drugmaker’s ambitions and explore how it will impact patients and other pharma players.
Employers need tools to assess employees’ health risks: HeartRisk is a new tool that employers can use to gauge their workforce’s risk of heart disease. It’s just one of many preventive care solutions employers are seeking in 2024.
More healthcare providers and insurers are revealing prices: Almost 91% of hospitals posted some prices for services and procedures in 2023. The federal gov’t is continuing to push for even more transparency in 2024.
Hollywood strikes are a red-letter event for video advertising: Unable to cut labor costs, streamers will likely double down on ad-supported subscription tiers.
OpenAI’s grip on generative AI sector slips: The company says it’s not losing customers, but its clients are seeking other options. Will it still hit its forecast $5 billion revenue in 2024?
Cookies were used for 78% or more of US programmatic ad buys across industries as of Q3 2023, according to a November 2023 report from 33Across.
Facebook’s new privacy feature is lacking, critics say: Link History lets users opt out of browser tracking, but only in specific cases.
On today's podcast episode, we discuss what the biggest trend of 2024 will be when it comes to how consumers will spend their time—and money—and what the biggest opportunities for advertisers will be as a result. Tune in to the discussion with our director of Briefings Jeremy Goldman and vice president of Briefings Jennifer Pearson.
Deal-seeking shoppers spent $222.1 billion online this holiday season: Elevated discounts drove spending across the electronics, apparel, furniture, and toy categories.
Cheddar and The Messenger face industry upheaval: Challenges include layoffs, leadership changes, and adapting to a disrupted marketplace for publishers.
If it feels impossible to keep up with Gen Z slang, that’s because it is. TikTok has turbocharged an already fast-moving content cycle, so you’ve probably heard about trends that sound like gibberish. It’s tempting to give up on the spiraling influx of new language, but marketers need to understand at least some of the lexicon to avoid creating “cringe” content. Here are some terms marketers should know.
Gen Z spends the most time on social media. Gen Zers ages 18 to 24 spend more time on Instagram, TikTok, and Snapchat than any other age group, according to our forecast. These platforms become community spaces where they interact beyond simple messaging: They share memes and new interests, video chat, and collaborate on content.