If you’re trying to appeal to Gen Z, “hire Gen Zers,” said Jennifer Quigley-Jones, CEO and founder of influencer marketing agency Digital Voices. Whether making social media content for brand-owned accounts or working with influencers, marketers that want to sell to Gen Z need to work with Gen Zers.
Inditex seeks a bigger piece of the value market: While Zara has gone upmarket, its parent company is expanding the low-priced Lefties brand to appeal to Gen Z shoppers.
Some 71% of US retail decision-makers have invested in data and AI-enabled content for personalization, according to an August 2023 survey by Coresight Research. As more brands adopt AI to scale tailored content, they’re also confronted with the challenge of protecting—and respecting—their audience’s privacy. Here are three ways—and real-world examples—retailers can implement AI without overstepping customer boundaries.
The ecommerce search experience is ripe for reinvention: Pinterest, Walmart, Etsy, and others are relying on AI to deliver more relevant results and drive sales.
Instagram's creator marketplace hits new markets: machine learning enhances global brand-creator connections.
Disney+ shoppable ads are launching in beta, with a twist: Rather than prompt purchases on-screen, the company is using push notifications and email.
The key reveals from Reddit’s IPO filing: The social media company is going public after a troubled 2023, when it reimagined its ad business.
Nestlé sees opportunity amid weight-loss drug craze: The company is focused on expanding its nutritious offerings as GLP-1 users cut back on junk food.
Microsoft and Intel mint $15 billion deal, taking aim at Nvidia: Intel will produce custom chips for Microsoft. Nvidia keeps cashing in on AI, but industry alliances could throttle its growth.
BetterHelp’s flat revenues are thanks to lower yield on social ad spending: D2C digital health companies need to advertise more ethically on social media amid increased scrutiny from regulators.
US senators ask FDA to clamp down on Rx social media ads: We unpack the lawmakers’ requests and explore how prescription drug companies and telehealth players must bear more responsibility for their social media ads.
Healthcare affordability is top of mind for US voters: Democrats and Republicans are aligned about high healthcare costs. We explore what it means for marketers during this election season.
516 US original scripted TV series were released in 2023, down from 600 in 2022, according to February 2024 data from FX Networks.
The New York Times finds a use for AI in advertising: The news publisher is developing AI ad targeting tools in the hopes of solving a longtime industry problem.
Wayfair’s cost-cutting strategy paid off in Q4: Multiple rounds of layoffs helped the company beat analysts’ bottom-line expectations, but there are obvious limits to that approach.
Apple wants to make its app ecosystem stickier and better for advertisers: A new Apple Sports app and Apple Music changes are signs of the company’s growing ad effort.
On today's podcast episode, we discuss what will influence digital ad spending this year, who's the "dark horse" ad player of 2024, and how the CMO role and marketing departments will change. "In Other News," we talk about what to make of Google's latest AI creation called Gemini and some research explaining how often AI chatbots make things up. Tune in to the discussion with our analyst Yory Wurmser.
Google’s Gemini AI is facing criticism for historical image inaccuracies, highlighting genAI’s limitations and biases. The errors could deter wider adoption as companies rush to commercialize.
AT&T subscribers across the US lose service while customers on other carriers get busy signals. Network failures could point to an overtaxed infrastructure.
Tech job seekers are stressed: Taxing application requirements force candidates to showcase highly technical work without pay, pointing to an industry that’s no longer catering to human talent.