Leading social networks like Facebook and TikTok are evolving due to increased social buying, user bases approaching adolescence, and a greater desire for connection
This year, we’re in a Brat girl summer. The lime green trend used by Vice President Kamala Harris’s campaign joins a handful of other trends going viral this summer. Marketers may be too late to capitalize with their own content, but there are still important takeaways from these TikTok trends that advertisers can apply long after the trends become outdated.
The iOS, iPadOS, and macOS betas feature AI enhancements for Photos, Mail, and Siri, showcasing Apple's commitment to seamless, intuitive AI in everyday user experiences.
Renewed attention from young consumers is prompting life insurers to revisit their marketing plans.
By partnering with Time and others, Perplexity seeks to resolve content theft accusations and enhance its standing in the generative search market.
Amazon expands one- and two-day delivery to rural areas: The retail giant’s growing logistics infrastructure aims to speed up deliveries, which in turn should boost order frequency.
The company launched a slew of new product and services. So far, it’s bet is off to a solid start
Temu generated more in sales in the first half of 2024 than it did in all of 2023: The retailer’s momentum shows no signs of stalling, but government scrutiny and discontent among sellers could force a change in strategy.
They want the agency to clarify its proposal to reflect differences between credit cards and BNPL. They’re not wrong
While the Pix capabilities can bring in users, the app likely won’t convert users into long-term CBDC adopters
P&G and Unilever appear to have turned a corner: Both CPG companies saw volumes tick up in their most recent quarters. But they aren’t out of the woods yet.
The most important pharmacy trends of 2024: We explore where consumers fill their prescriptions and examine how online players can gain market share.
Google terminates enterprise contract with One Medical: It’s another setback for One Medical since Amazon took ownership. We explore how it could affect Amazon’s go-forward strategy for its primary care business.
Northwell enters uncharted healthcare marketing territory with a studio division: Launching an entertainment business is a risky bet for a health system. Here’s why.
On today's podcast episode, we discuss how Spotify reached sustained profitability, what a “deluxe” tier might look like, and where the audio streaming giant goes from here. Tune in to the discussion with host Marcus Johnson and analyst Daniel Konstantinovic.
UK regulators question if the tech giant’s investment could limit AI market competition, highlighting the potential hurdles future AI partnerships might face.
Sports propels YouTube to the top of TV: Sports content viewership grew 45% year over year thanks to strong engagement on TV screens.
This year 100.1 million people in the US will use generative AI at least once per month, up nearly 900% from 7.8 million in 2022, per our June 2024 forecast.