X, the rebranded Twitter, may not be dead yet, but its decline is felt: A year of ceaseless scandals has irreparably harmed the platform, but a successor hasn’t emerged.
Retail media is both a huge opportunity and a huge headache for brands: Advertisers spent $46.38 billion on retail media this year, but frustrations over lack of standardization could threaten future growth.
The year sports streaming hit its stride: Thursday Night Football, Sunday Ticket, and more delivered strong results for streaming services after a slow 2022.
Ads hit Prime Video on January 29: Amazon's move to bolster ad revenues should allow it to better compete with the likes of Netflix and Disney+.
We look back at three of the biggest trends that influenced the credit card space this year.
US leads RMN adoption with 87% usage, 83% spending increase: Challenges include ad quality, costs, targeting.
Consumer demand for travel insurance takes flight: It’s up 126% compared to 2019 and 410% compared to 2020. Extreme weather and unpredictable geopolitical events are driving anxious “revenge” travelers to come up with a Plan B for their vacations.
High-net-worth individuals may be underserved—and overlooked: Some reach that status without realizing it and end up underestimating their insurance needs. A personalized risk management discussion can help educate them about solutions.
Some traditional automakers are making late but significant entries into the EV landscape. The transition to EVs has been a difficult one for car manufacturers, but partnerships and an increase in charging stations are starting to yield favorable results.
Walmart ends 2023 on a high note: The retailer is firing on all cylinders, as its strong value proposition drives healthy growth across its grocery, ecommerce, and advertising businesses.
Class action lawsuits against healthcare insurers bear watching: Humana and United Healthcare are accused of using AI predictive tools to automate claim denials, despite a high error rate. The cases could lead to greater scrutiny of how AI is deployed by all insurers in decision-making support.
AI complicates the legal battlefield for Big Tech companies: Regulatory scrutiny intensifies over monopolistic practices, content moderation, and the complexities of emerging generative AI technologies.
Prime Video ads signal a paradigm shift: Amazon's venture reshapes the advertising landscape, elevating CTV while linear TV declines.
Taylor Swift leads US, Karol G tops globally: Vevo's 2023 charts reflect the growing influence of music videos in the industry.
Amazon’s 2023 highs and lows: The retailer’s ad business and supply chain optimization helped rejuvenate growth, but physical retail, groceries, and the FTC are proving to be more challenging to conquer.
Which retailers and brands will win (or lose) in 2024? With consumer confidence still under strain, retailers will have to once again prove their value—either in terms of price or convenience—in order to win shoppers over.
Solving for identity in the cookieless future: AI can play a role in pinpointing and targeting without hindering privacy, but marketers must be nimble.
As 2023 comes to an end, this is the data you need to kick-start 2024.