January’s hotter-than-expected inflation data shows that consumers are still under price pressure: But they’re handling it well, buoyed by higher wages and improving confidence.
Temu’s aggressive Super Bowl ad blitz paid off in engagement: But sales may be harder to come by as the retailer struggles to retain shoppers.
57% of B2B content marketers worldwide face challenges creating the right content for their audience, according to a July 2023 survey from Content Marketing Institute (CMI) and MarketingProfs sponsored by Brightspot.
Molson Coors’ strategy is working: Upping its marketing spend in the wake of Bud Light’s marketing mishaps helped its core brands gain share.
Wearables could be the next AI-charged segment to see competition, with Google emerging as the key contender.
Pfizer pays big bucks to advertise during the Super Bowl: Consumers and lawmakers aren’t happy with Big Pharma right now. Pfizer hopes the Super Bowl ad will strengthen its brand reputation.
Healthcare orgs uncover questionable bills to Medicare for urinary catheters: The $2 billion spike is the latest sign of how easy it is for bad actors to take advantage.
J&J worker sues the company over Rx prices: Drugmakers, pharmacy benefit managers, and now employers are all feeling the heat for the price of prescription medications.
Amazon Prime Video snags an exclusive playoff game for next year: This highlights the growing trend of exclusivity when it comes to streaming major sporting events.
Super Bowl 2024 ads leverage celebrity allure and nostalgia, balancing entertainment with subtle political commentary: The messaging was a reflection of advertising's evolution.
Super Bowl LVIII's viewership soared to 126.6 million, marking a 10.9% increase: Univision and Nickelodeon figures were noteworthy slides of the pie.
Xbox exclusives may hit PlayStation and Nintendo platforms amid lagging sales and a Game Pass slowdown. Cross-platform gaming could boost its cloud business.
Microsoft researchers hint at human-level intelligence with new AI: A research study showcases a model with advanced, flexible capabilities. Challenges mean it won’t necessarily be a best-seller.
Paramount lays off 800 as acquisition rumors swirl: As the streaming industry begins to consolidate, Paramount is looking for ways to eke out an advantage.
Shopify’s Q4 revenues rose 24%: But the company projects its Q1 operating costs will eat into its profit—a surprise after it trimmed its expenses about 20% last year.
OpenAI joins the tech elite with $2 billion revenue milestone: Its revenue soars but costs could continue making profitability elusive. Generative AI’s challenges create a hamster wheel for companies.
The debit card gave Affirm a boost in active users and strong numbers, but to continue this pace of growth, Affirm may need to get creative
The company got a boost from getting users to adopt its payments software, helping gross payment volume increase 69% YoY