Kering, Neiman Marcus terminate partnerships with Farfetch: The company’s prospects are dwindling as shoppers prefer to shop at department stores or with brands directly.
Digital realty company Opendoor plans to sell a house live during its Super Bowl ad slots on Sunday. It’s an ambitious campaign that required the help of Mischief, the creative agency behind last year’s viral Tubi Super Bowl ad. Sunday’s ads consist of two 30-second spots, one teasing a house listing on Opendoor’s site and the other showing the results of the sale—live.
Nvidia is worth as much as China’s entire stock market: Its bull run rests on smart strategic decisions on the AI chip front. It will be hard for rivals to catch up.
On today's podcast episode, we discuss Facebook turning 20 years old. We look back at how Facebook got started, its most significant highs and lows over the years, and predict what the social media giant will look like at age 30. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.
An extended returns policy is the No. 1 experience-based reward that US adults would be most interested in receiving from brands, per Ebbo’s October 2023 survey.
While influencers bring authenticity and engaged audiences to partnerships,to create the best campaigns, brands need to uphold their side of influencer marketing relationships. “Affiliate creators want and desire deeper or more lasting, sustainable partnerships with brands,” Mike Balducci, general manager of affiliate, ecommerce, and payment solutions at CreatorIQ, said during a CreatorIQ and Ipsos webinar last week. “That’s actually really great news for brands because long-term partnerships, as we know, deliver a much better result over time.”
Marketing & Advertising Briefing, Esumm Meta's 2023 revenues spiked thanks to Chinese advertisers like Temu and Shein: Concerns over sustainability and market overdependence are reasonable.
The IAB Tech Lab says Privacy Sandbox doesn’t cut it: A scathing report criticized Google’s post-cookie solution and urged the company to delay its launch.
L’Oréal, e.l.f. Beauty, and Coty see double-digit growth as beauty demand soars: Demand for dermatological beauty, dupes, and fragrances is keeping all three companies on an upward trajectory.
Apple developing two clamshell phone prototypes: There’s pressure to get into the foldable phone arena, but technical challenges pose a price-point barrier, requiring creative solutions.
Digital health startups to watch this week: Social determinants of health provider Accompany Health and prior authorization platform Cohere Health.
CVS reports rising medical costs among senior members: Here’s how CVS can manage care utilization for its Medicare Advantage members.
Amazon reduces its healthcare workforce: The One Medical and Pharmacy job cuts aren’t all that surprising given the company’s recent layoffs. But now the pressure is on to deliver a superior patient experience.
WBD, Fox, Disney team up to shake up sports streaming: The companies will launch a Hulu-like streaming venture with access to each network’s linear sports content.
A litany of big headlines from Disney: The company’s Q1 earnings came with news of gaming investments, an ESPN streaming service, and narrowing losses.
Mattel expects flat sales next year: While the company plans to lean on its strong brands to develop movies and games, it isn’t immune to the toy industry’s broader challenges.
Luxury demand in North America remains robust, even as brands raise prices: Tapestry, Ralph Lauren, and Kering noted improvements in sales as they attempt to improve their brand prestige.
Under Armour expects revenues to fall 3% to 4% this year: That’s slightly more than it previously expected, but it also raised expectations for full-year gross margin and earnings.
Super Bowl ads' soaring prices versus rewards: From $42,500 to $7 million, the investment in cultural and digital narratives redefines advertising success.
Google’s Gemini is more than a generative AI contender—by replacing Google Assistant and Search, it’s taking over Google’s massive user install base in areas OpenAI can’t reach.