Nestlé targets GLP-1 users with line of nutritious frozen meals: The CPG company sees an opportunity to gain an early advantage as consumers shift to healthier options.
Hims & Hers offers compounded GLP-1 weight loss drugs: Will offering non-FDA-approved GLP-1s be worth the risk for Hims? We think so.
Health systems are carefully evaluating genAI documentation solutions: But the market is quickly crowding with new tools. Price and product differentiation will be paramount.
FDA’s drug advertising transparency rule takes hold: Here’s how it impacts pharma and which advertisers will see the most success reaching and converting patients.
On today's podcast episode, we discuss the media companies with the highest TV usage, how ESPN is being maneuvered, how multiple new streaming bundles will change the game, and a tie up between Walmart and Disney for enhanced targeting and measurement across streaming. Tune in to the discussion with our vice president of content Paul Verna.
Comcast reveals the price for its StreamSaver bundle: The company’s cable and internet subscribers will get access to the bundle for $15 monthly in a bid to reduce churn.
Sixteen AI companies, including Google, Meta, and Microsoft, pledged at a Seoul summit to prioritize safe AI development and transparent governance. Time will tell if AI rivals can coexist as competition intensifies.
Its AI Overviews feature aims to keep consumers engaged and integrate targeted ads seamlessly, enhancing both user experience and advertiser reach.
Tech giants praise Nvidia while they plot its downfall: Nvidia’s earnings are expected to impress again, but the longer-term trajectory is more uncertain as competition mounts.
On today's podcast episode, we discuss the main ways that LinkedIn has changed, whether TikTok can steal significant Gen Z market share from them, and whether daily games is the right fit for the employment-focused social media platform. "In Other News," we talk about how marketers are preparing themselves for a potential TikTok ban and which of TikTok's new initiatives has the most potential. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.
67% of US social media users are at least somewhat likely to research products on social media platforms before making a purchase.
Though platforms like Perplexity, Arc Browser, and Bing have advanced generated search results, Google’s announcement last week that it’s rolling out “AI Overviews” to searchers will likely make AI-written search results the norm. But some marketers say the feature is not quite ready for widespread use.
Retail media is traditionally dominated by, well, retailers. But as access to customer insights becomes increasingly important for advertisers amid cookie deprecation and mounting privacy laws, other industries are hopping on retail media’s bandwagon.
When retailers allow non-endemic brands to advertise, it benefits both sides. “Retailers can further monetize their data, while non-endemics, who have an appetite to expand their reach, are able to leverage that data,” our analyst Sarah Marzano said on an episode of the “Behind the Numbers: Reimagining Retail” podcast. Here’s why major retail media players such as Walmart and Home Depot have recently opened up their offerings, along with three best practices to boost performance.
Merchants must ensure that customers can use their preferred payment method.
Hallmark aims to bring its Hallmark movie town square to life: The company’s “Hallmark Christmas Experience” will feature event-exclusive Hallmark products with ticketed experiences.
Advertisers and publishers need to prepare the end of cookies—and fast: A Teads survey found that less than a third of publishers have started adjusting to the change.
Toyota, Nissan, and Honda collaborate on AI and hardware for software-defined vehicles, accelerating innovation and lowering development costs.
Loyalty programs are becoming a bigger part of the retail landscape: Gatorade is the latest brand to use rewards to build loyalty (and acquire valuable customer data).
Dupe culture goes mainstream: Target and e.l.f. Beauty are among the companies benefiting from Gen Zers’ affinity for cheaper versions of premium products.