The FCC turns its eye toward AI regulation: The agency proposes rules that would require disclosure of AI use in political ads following deepfake scandals.
Introducing ads into video games won’t be easy: A survey found that 43% of Gen Z consumers find them disruptive, but there are opportunities elsewhere.
It’s a tough time to sell apparel and footwear: VF Corp.’s Vans brand saw sales fall 26% in its most recent quarter, while North Face sales dipped 5%.
As sports wagering grows its digital footprint, ad spending by the gambling industry levels off.
Disrupted search capabilities for ChatGPT, Copilot, and DuckDuckGo indicate potential infrastructure issues. Continued system outages could drive users to competing AI products.
Wealthy consumers are driving summer travel demand: The share of affluent travelers is rising as cost concerns cause lower-income consumers to pull back.
Ecommerce everywhere, TikTok and social video, and generative AI are the top three trends that retail marketers worldwide are watching this year, according to a November 2023 MediaOcean survey conducted by TechValidate.
“Out-of-home’s beauty is its proximity,” said Steve Nicklin, senior vice president of marketing and analytics at the Out of Home Advertising Association (OAAA). “We're also intercepting consumers when they're most likely to act.”
TikTok World unleashes a slew of updates: The video platform taps creators and AI to court new ad dollars and keep apace with Meta.
Ad execs say AI campaigns increase revenues: While executives are jazzed about AI’s potential, anxiety swims in the workforce and public.
Scarlett Johansson says OpenAI used a voice similar to hers after she rejected an offer to be its AI voice—it’s the latest conflict between Big Tech and creators protecting their copyright and likeness
Amazon eyes a new opportunity to boost margins: The retailer is looking for ways to reduce its reliance on UPS, including having Amazon drivers pick up returns from customers’ houses.
Temu parent PDD posts triple-digit growth in Q1 as value proposition resonates with consumers worldwide: But regulatory challenges in several important markets could slow momentum.
Pride Month debacles have brands anxious: Bud Light and Target’s high-profile controversies are causing some brands to stay quiet during Pride Month.
The number of drugstores is falling: CVS, Walgreens, and Rite Aid have all closed hundreds of stores over the past five years amid growing competition from discount retailers and online sellers.
Anthropic makes a breakthrough in AI safety research: It comes on the heels of OpenAI losing key safety researchers and bodes well for Anthropic’s marketplace reputation.
What Pixar’s steep layoffs say about Disney’s strategy: The animation studio has had major flops in recent years, and significantly outspends competitors for smaller profits.
Consumers’ pullback on discretionary spend hits Target hard: The retailer’s sales continue to fall, while shoppers boost spending at Walmart and Amazon.