Though on-site search and display remain retail media’s bread and butter, off-site advertising—placing ads in channels outside of a retail media network’s (RMN’s) own properties—will lead the next evolution due to its ability to expand advertisers’ reach and achieve upper-funnel goals like increasing brand awareness.
“The beauty of a clean room is that it's a privacy-centric way for CVS to share data from its 74 million Extra Care members and for us to share the data from our 498 million users, and end up with a repository of powerful, completely anonymized first-party data,” said Carrie Sweeney, VP of retail at Pinterest. “Then we can connect our users with targeted ads without sharing any of their personal data, just as CVS can on its website.”
The Lunar New Year drove up Chinese consumer spending in February: That contributed to prices rising, rather than flatlining or falling, for the first time since August 2023.
Uber, Lyft, and Instacart fine-tune their ad strategies: The platforms are leaning into personalization and experimenting with formats as they try to boost revenues without alienating users.
Import cargo returning to normal despite Red Sea disruptions: While several signs suggest the retail industry continues trending in a positive direction, there are some potential pitfalls ahead.
The majority (83.7%) of US retail sales take place in physical stores, per our forecast. The retailers that can infuse digitally forward strategies into their in-store experiences are more likely to win over consumer dollars. Here are five charts on why the in-store experience is so key to retailers’ success and how they can use technology to create a more seamless, engaging shopping experience.
B2B is the largest segment of overall US payment volume, holding roughly five times that of consumer payments. It has been slower to digitize than the consumer sector, but finally passed the tipping point during the pandemic. Even now, almost a third of the market is up for grabs.
Revival of award shows sparks ad sales: Grammy and Golden Globes' successes rejuvenate Oscars advertising, reflecting live TV's enduring allure.
Investigation exonerates OpenAI CEO Altman: The report’s brevity points to continued secrecy that could make it difficult to inspire trust, even though it keeps drama at bay.
Big Tech is kneecapping academics’ AI research: A national AI hardware stockpile could level the playing field between tech and academia and help protect national security interests.
Dynamic pricing is taking hold in restaurants: Adoption is rising as operators look to offset delivery costs and match prices to demand.
Hackers targeting emails pose new challenges for marketers. Meanwhile, Russian hackers’ attack on Microsoft raises national security concerns.
The company hopes to raise $748 million. It’s aiming for advertising profits, but it could be more valuable for its AI training potential.
Retailers need to take note—not having a customer’s preferred payment method can increase cart abandonment
As BaaS partnerships undergo a regulatory reckoning, a variety of third-party companies offer vetting, facilitation, and compliance services.
This puts Citi and Barclays in the hot seat—losing out on this volume would be a significant loss for the issuers
The card’s redemption scheme compares well with other popular travel cards, but it lacks features that would make it stand out
Card-linked offers are especially popular among younger consumers, Chime’s core user base
Customer stories reveal why credit unions and community banks are outpacing their larger counterparts in key growth areas.