Over a quarter of digital time is spent with a CTV, but less than 10% of US digital ad dollars flow into CTV.
Reddit is borrowing from Musk’s Twitter playbook by charging for API access and deplatforming superusers and moderators; The trend is creating increasingly gated internet experiences, but at what cost?
Remote work is dividing the tech industry: Smaller tech companies thrive with remote work, attracting diverse talent and boosting productivity, while Big Tech's stricter in-person rules could undermine industry dominance.
Various services including Teams, Outlook, and OneDrive faced disruptions due to DDoS attacks by hacktivists. The incidents underscore the need for enhanced cybersecurity.
What banks can do to stay true to their commitments to reach net-zero emissions by 2050.
Banks can super-charge the customer experience through open communication via social media channels.
Citi said it’s planned for 5,000 job cuts this year, but that its new tech strategy will give customers a more personalized experience.
Plenty of LGBTQ+ progress to be had: GLAAD report reveals escalating harassment against community on social media, highlighting Twitter's alarming decline in safety.
Are social media AI chatbots just a gimmick? Moves from Snap and other platforms are revealing their potential as advertising tools.
GenAI is providing numerous benefits across the entire CX. Accelerated by the recent releases of Midjourney, DALL-E 2, and ChatGPT, a revolutionary transformation is underway for marketers regarding the way they engage and interact with consumers.
The need for supply path optimization (SPO) arises from concurrent trends—among them cost reduction, sustainability, privacy compliance, and inventory quality assurance. The deprecation of third-party identifiers is also fueling SPO initiatives, and supply-side platforms (SSPs) are particularly at risk of being disintermediated by more intimate first-party data partnerships between publishers and buyers. SPO is behind a few recent developments:
As Facebook loses relevance with younger audiences, D2C ad budgets for CPG brands are diversifying into emerging channels.
Free returns are becoming more elusive: Retailers are turning to final sales more often to get rid of unwanted inventory and eliminate the possibility of returns.
Uber's in-app video ads rollout: Play to rake in retail media ad revenues could leave users and privacy advocates concerned.
Nearly half of US adults said last month that they’re buying more brands on sale due to inflation, while 43% reported buying fewer products overall, according to Ipsos.
Amazon’s health, personal care, and beauty sales soar: Our forecast expects sales in the category will grow 24.1% this year.
Everyone is feeling the impact of rising food prices: SNAP recipients are buying less food, while higher-income shoppers are shifting spend to lower-priced options like Walmart and Dollar General. (This article was written with the assistance of ChatGPT.)
UK grocery prices are finally coming down, to consumers’ relief: Inflation expectations are also ebbing as warm weather and pay hikes drive sales.