Advertisers and exchanges still aren’t free of the made-for-advertising plague: Watchdog’s latest report tears into MFA sites’ prevalence on ad exchanges and retail media networks.
Zara owner Inditex is pulling the right levers: Its strategy of raising prices and going upmarket appears to be working as its net income and sales hit new highs.
Is On Running the next Allbirds? The sportswear brand is dangerously close to replicating the struggling D2C company’s misstep-ridden playbook.
To form deeper, more authentic relationships with consumers, brands like Claire’s and Pacsun are launching their very own creator communities to help them produce content, provide product inspiration, and advise on marketing campaigns.
Family Dollar’s struggles stem from its own missteps: While several value-oriented grocers thrive as consumers pinch pennies, stumbles lead this discounter to shrink its footprint nearly 12%.
Women’s sports help advertisers increase ROI: An Edo study found that engagement was much higher for ads featured on women’s sporting broadcasts.
The future of TikTok’s content creators, advertisers, and 170 million users remains uncertain as the bill moves to the Senate. TikTok’s loss could be Meta’s and Google’s gain.
AI disillusionment is growing: The trillions of dollars of economic prosperity promised haven’t materialized yet, but there’s a way to speed up the process.
Meta’s smart glasses winning streak: It has developed a useful, affordable product that people can wear in public. The latest AI integration could make them a magnet for tourists.
On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss Walmart's purchase of Vizio, its brick-and-mortar strategy, and whether they can attract more upper income shoppers. Then, in a mini "Shark Tank"-style segment, we predict what the next big move for Walmart will be. Join our analyst Sara Lebow as she hosts senior director of media content Becky Schilling and analyst Zak Stambor.
Setting risk categories for AI use forces transparency and accountability. But strict rules may slow innovation and affect US-based AI firms.
More than three-quarters (77%) of US adults prefer receiving ecommerce coupons through email, according to a February 2024 report by Ascend2 and ActiveCampaign.
“Most marketers want to be cutting-edge, and to be able to say that they’re exploring new technology,” Jack Johnston, associate director at Tinuiti, said about AI’s explosion into social media tools. “But our focus is not just being gimmicky and tapping into AI because it’s AI, but doing it because there’s a real business value and a positive impact that can come from it.”
Kohl’s looks to the baby category to drive growth: It’s partnering with WHP Global’s Babies R Us brand to attract younger customers.
Lego’s consumer sales grew 4% last year: Aggressive expansion plans helped it grow even as the toy market worldwide contracted 7%.
Pinterest’s search enhancements continue with body type filter: The platform’s AI-enabled upgrades are boosting engagement and shopping behavior.
Its TikTok Photos app could attract and engage users, potentially becoming Instagram’s top competitor in photo sharing. But a TikTok ban could delay competition.
Inflation was hotter than expected in February: Uneven price relief is dampening consumer sentiment and contributing to retailers’ conservative outlooks.
Consumers have different views on public health threats: We examine why marketers must align their messaging to the hot-button health issues top of mind for patients.