Patients’ health journeys begin online: Here’s what healthcare and pharma marketers need to know about how online-acquired information influences patient action.
FTC challenges drug patents: The Commission argues “junk” patent listings stifle competition and keep drug prices high. We explore what consumers stand to gain via the FTC’s challenge—and its likelihood of success.
Moderna prepping for RSV vaccine launch this fall: We explore how, if approved, the vaccine could open up a new market for the company—and the competitive edge its shot could hold in the entrenched RSV space.
Data hasn’t persuaded the Fed to lower interest rates: But Jerome Powell thinks it’s unlikely that its next move will be a rate hike. Here are our takeaways from his press conference.
Roku in talks for exclusive MLB Sunday broadcasts: A shift from NBC to Roku could reshape sports streaming landscape.
Fubo calls for Congressional oversight on a major streaming venture: claims it monopolizes 80% of US sports broadcasts.
As iPhone sales dip, expansion into services is creating a resilient profit source, fostering user loyalty and broadening Apple's ecosystem.
Google faces a new challenge as OpenAI prepares to unveil search: The startup could launch a search engine prior to Google’s I/O AI updates. But its revenue model remains unclear.
On today's podcast episode, we discuss what to make of Google delaying the deprecation of third-party cookies (again), what was behind its most recent ad revenue growth, if it can defend its search business from a wave of AI, and what stands out about YouTube's recent performance. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.
Food or merchandise at in-person events was the most popular purchase category for mobile wallet users worldwide in January 2024, purchased by 29% of users, according to Kantar.
For August, a digitally native direct-to-consumer brand of period care products, TikTok gives more than it takes down. For example, in January 2020, its launch video was immediately removed by the platform. “I still get videos taken down for what the app believes is graphic content,” said August co-founder Nadya Okamoto. Still, Okamoto credits TikTok for helping her cultivate a community of nearly 4.5 million followers across her personal and brand TikTok accounts, as well as allowing her to open a dialogue for authentic marketing.
Usage of the internet, smartphones, and tablets is comparatively high in Canada due to the pervasive digital infrastructure.
The company will continue to lean on services but cut revenue forecasts for the year after spending slowed more than expected
BNPL rewards programs are being cut and redone across the industry, but these rewards likely won’t stand up to credit card programs
It offers solid rewards for a fee-free business card, but it might struggle to stand out
Wayfair is trending in a positive direction: Despite a challenging time for home furnishing retailers, the company soared past analyst expectations and mapped out a plan for more gains ahead.
New Snapchat features targets subscription growth: Exclusive editing capabilities introduced for paying users, with expanded AI functions and retro selfie lenses to boot.
Shein adds in-store returns option as it focuses on maximizing shopper appeal: The retailer is leaning on partnerships with Forever 21 and Flexport, and courting sellers to expand its product selection.
Kroger pursues Disney+ partnership to jolt ecommerce sales: The move could help the grocer narrow the gap with Walmart and Amazon.
Gen Zers and millennials are embracing healthier habits: They want to invest in both their short- and long-term health. Here’s how health and wellness brands and marketers can seize the opportunity.