As consumers made more payments than ever in 2023, new trends are emerging
The court’s decision will also likely help the agency as it ramps up other regulatory efforts in areas like open banking and AI
Tiktok tests 60-minute video uploads: The platform signals a shift towards longer, horizontal content similar to YouTube.
As banks retreat from commercial real estate exposure, opportunistic financial firms are buying up their loans—banking on the industry’s turnaround.
Retailers are cautiously optimistic as they look ahead to the holiday season: Imports are expected to be slightly higher YoY as companies bring in more mid-priced items.
The publishing industry reacts to Google’s AI overviews: AI-generated answers now claim the top spot on search results, reducing third-party traffic significantly.
China’s dismal housing market weighs heavily on consumer spending: Shoppers are keeping their spending close to the vest as most of their household wealth is tied up in real estate.
Beauty brands have long ignored Gen X consumers: But that’s starting to change as emerging beauty brands U Beauty, Jones Road, and Beautystat address “advanced skin” concerns.
McDonald’s embraces “grandmacore”: The company’s limited-time “Grandma McFlurry” aims to recapture the success of last summer’s Grimace shake.
Patients with health conditions want to learn about their medication options: We explore how pharma brands and marketers can better position themselves as patient educators.
Uber steers into the caregiver space: Uber’s newest feature could help patients and insurers alike. But there are a few factors that could prevent Uber Caregiver from reaching its full potential.
Healthcare leaders applaud Ascension’s cyberattack response: A healthcare organization’s reaction to a cyberattack can make all the difference when it comes to reputation.
On today's podcast episode, we discuss the most substantial question facing TV at the moment, the right way to advertise AI's advantages, how haptics could change how we use the internet, whether advertising can find a home inside of games, which countries drive, cycle and take public transport the most, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.
All eyes have been on streaming at this year’s upfronts. Sports are moving to digital, new (and old) trends are emerging for ad buying and delivery, and political advertising has been surprisingly quiet. Here are four themes that stood out this upfronts season.
Most subscription streaming services offer ad-free and ad-supported plans. After Amazon Prime Video introduced its ad plan in January, Apple TV+ became the biggest advertising holdout among streamers. Advertising holdouts have gradually accepted commercial breaks in their programming.
OpenAI loses key superalignment researchers: Upheaval at the genAI startup raises questions about safety and governance—pointing to Big Tech’s advantages in the AI race
Big Tech bleeds talent over RTO policies: A study found that senior employees left for competitors with more flexible policies, potentially impacting AI era productivity and innovation.
Disney, Fox, and WBD unveil Venu Sports: New streaming service still has hurdles to overcome before fall 2024 debut.
How are consumers adapting to digital dining tools designed to make ordering and delivery more convenient? Are they embracing restaurant apps, delivery platforms, and digital ordering kiosks?