Boomers aren't entirely nondigital—they were, after all, the pioneers of adopting home computers—but at this point in their lives, they're a bit more reluctant about adopting newer technologies. That's true even for tech with real-life utility, such as voice assistants and smart-home devices, which could help boomers age in place and deal with the physical challenges that accompany increasing age. Along with concerns about things like privacy, it’s partly a matter of the inertia about adopting new things that tends to set in as one gets older.
The retail industry has faced major changes this year, both good and bad. Companies have had to adjust budgets, reimagine marketing efforts and adapt to new consumer behaviors. Uncommon Goods, an eco-conscious online and catalog retailer of unique gifts, is no stranger to this variety of operational shifts brought on by the pandemic.
eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what's next for out-of-home advertising now that the US is sheltering in place. They then talk about college football's TV ad inventory being in jeopardy, TikTok's data collection practices and the social platforms that small businesses are most likely to advertise on.
According to July 2020 data from MMGY Global, 64% of US travelers said they expect to book their next leisure trip within the next six months or less.
Despite the deceleration in overall digital ad spending growth this year, US programmatic digital display is weathering the coronavirus pandemic and related recession.
eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst at Insider Intelligence Audrey Schomer discuss where Disney+ currently slots in the video streaming market. They then talk about whether a free ad-supported tier can save Quibi, the difficulty of deciding what to watch and if Facebook's music video offering will rival YouTube's.
In June, we published our first forecast for programmatic digital out-of-home (DOOH) ad spending forecast, which we define as DOOH ads that are transacted and fulfilled via automation. This year, US programmatic DOOH ad spending will more than double from 2019, totaling $181.6 million, and that figure will reach $533.8 million by 2022.
While the overall economy has suffered from pandemic-necessitated behavioral changes, some industries have been hit harder than others. We estimate that US retail sales will decline by 10.5% this year, and even though the shift to ecommerce will accelerate digital sales to new heights, retailers will grow their US digital display ad spending by only a sluggish 2.3% this year.
eMarketer principal analysts Mark Dolliver and Nicole Perrin and junior analyst at Insider Intelligence Blake Droesch discuss whether TikTok will get banned or bought by someone (like Microsoft), Australia making big tech pay for media, "Prime Gaming," digital revenues exceed print at The New York Times, appealing to the LGBTQ+ community in ads, who gave America it’s most popular chocolate and more.
The growing podcast audience in Canada has brands taking notice. Not only has the medium become a fixture in consumer media consumption, it’s also a sticky medium. Listeners consume podcasts heavily compared with other forms of informational media, and they are loyal to the hosts of their favorite shows.
eMarketer principal analyst Debra Aho Williamson and junior analyst at Insider Intelligence Blake Droesch discuss whether Instagram's "Reels" feature can steal users from TikTok. They then talk about whether Twitter might buy TikTok, the Federal Trade Commission's potential Twitter fine and a new study about how young consumers engage with premium video.
Back-to-school shopping may look a little different this year because of the pandemic—but only slightly.
Author and advertising industry luminary Rishad Tobbacowala joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss the factors that led him to author his well-received book "Restoring the Soul of Business: Staying Human in the Age of Data," and the ways in which the volume prefigured the marketing challenges wrought by the pandemic.
The coronavirus pandemic is pushing consumers to buy essential products digitally, rapidly accelerating the development of the online grocery industry in the US.