Regulators are considering halving the proposed new requirements after reviewing public comments.
The old Google-Meta duopoly will claim less than 47% of digital ad spending this year. Adding Amazon brings the share above 60%. Every other digital ad publisher pales in comparison, including seemingly major players like Microsoft and TikTok.
Google rolls out genAI tools to help retailers market their wares: The features aim to make it easier for brands to create compelling content that grabs shoppers’ attention.
Amazon’s 2023 Prime Day events brought in a combined $13.88 billion in US ecommerce sales last year, according to our forecast. But as consumers remain cautious with their spending, Amazon is looking to boost sales outside of the July and October tentpole events.
Macy’s is in the first few innings of its turnaround plan: But it has already put runs on the board by soaring past bottom-line expectations and raising its outlook.
Lowe’s expects sales to remain pressured as high borrowing costs weigh on DIY demand: The company is shifting its focus to Pro consumers as it waits for the housing market to improve.
Truth Social's harsh reality: Trump's platform loses $327.6 million in first quarter, with its viability as an ad platform in doubt.
It also includes features to minimize checkout friction as Google Pay tries to streamline the experience
The regulator wants to improve cost transparency, setting up another regulatory battle for the networks
Nestlé targets GLP-1 users with line of nutritious frozen meals: The CPG company sees an opportunity to gain an early advantage as consumers shift to healthier options.
Hims & Hers offers compounded GLP-1 weight loss drugs: Will offering non-FDA-approved GLP-1s be worth the risk for Hims? We think so.
Health systems are carefully evaluating genAI documentation solutions: But the market is quickly crowding with new tools. Price and product differentiation will be paramount.
FDA’s drug advertising transparency rule takes hold: Here’s how it impacts pharma and which advertisers will see the most success reaching and converting patients.
On today's podcast episode, we discuss the media companies with the highest TV usage, how ESPN is being maneuvered, how multiple new streaming bundles will change the game, and a tie up between Walmart and Disney for enhanced targeting and measurement across streaming. Tune in to the discussion with our vice president of content Paul Verna.
Comcast reveals the price for its StreamSaver bundle: The company’s cable and internet subscribers will get access to the bundle for $15 monthly in a bid to reduce churn.
Sixteen AI companies, including Google, Meta, and Microsoft, pledged at a Seoul summit to prioritize safe AI development and transparent governance. Time will tell if AI rivals can coexist as competition intensifies.
Its AI Overviews feature aims to keep consumers engaged and integrate targeted ads seamlessly, enhancing both user experience and advertiser reach.
Tech giants praise Nvidia while they plot its downfall: Nvidia’s earnings are expected to impress again, but the longer-term trajectory is more uncertain as competition mounts.
On today's podcast episode, we discuss the main ways that LinkedIn has changed, whether TikTok can steal significant Gen Z market share from them, and whether daily games is the right fit for the employment-focused social media platform. "In Other News," we talk about how marketers are preparing themselves for a potential TikTok ban and which of TikTok's new initiatives has the most potential. Tune in to the discussion with our analysts Jasmine Enberg and Minda Smiley.
67% of US social media users are at least somewhat likely to research products on social media platforms before making a purchase.