GroupM is riding March Madness fever to launch a women’s sports marketplace: Advertisers can strike first-look deals this spring, joining major brands like adidas.
Tech titans spar over top AI talent: Google gains a key expert, and three at Meta walk away. Prized employees face a tough decision between the startup and Big Tech worlds.
Chanel struggles to quell quality concerns while once again hiking prices: The luxury company’s desire to capitalize on surging demand may be hurting its desirability.
The company lays off more workers across various units, refocusing on cloud, AI, and online retail to ensure continued market dominance.
Digital travel bookings in the US are on a consistent upward trajectory, reflecting a healthy bounce back after the pandemic slump.
Credit cards will remain the most popular retail payment method in the US through next year, with total credit card transaction value reaching $3.843 trillion in 2025, per our forecast.
YouTube boosts creator income with Members Only Shorts, challenging TikTok's paywall feature: The battle for creator allegiance and platform supremacy escalates.
Meta and Google’s dominance is threatened by fraud: A class-action lawsuit alleges Meta inflated ad viewership projections by 400%.
On today's podcast episode (part 2), we discuss what the end of cookies means for publishers, what new media business models look like, and who's done the best job of pivoting to digital. "In Other News," we talk about when brands should disclose that they have used AI and whether Spotify's new video learning courses can move the needle. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.
In 2024, in-app video ads will capture over 30% of total US mobile advertising spend for the first time. Driven by placements in social media, YouTube, and OTT apps, in-app video ad spending will increase 20.4% YoY in 2024 to reach $61.11 billion. It will account for over half (58%) of the $105.93 billion in US video ad revenues and nearly 90% of mobile video ad revenues.
Walmart nudges marketplace sellers toward its logistics services: The retailer raised return shipping rates for seller-fulfilled orders while keeping rates for orders shipped via Walmart Fulfillment Services unchanged.
Tough macroeconomic conditions in Europe could hinder high-end retailers’ growth: The parent company of Calvin Klein and Tommy Hilfiger offered tepid guidance due to challenges in key European markets.
Loyalty is a ‘top enterprise priority’ as Target tries to get sales back on track: The retailer’s latest marketing blitz will promote its revamped loyalty offerings.
Perplexity to integrate ads in its AI search: The startup is aiming to draw bigger advertisers and compete with giants like Google.
The changing face of social media creator income: As growth in sponsored content ebbs, alternative revenue streams make headway.
The company reversed its discount strategy despite growing competition. It’s now struggling in a shifting global EV market as hybrid sales surge
Apple’s latest AI outperforms OpenAI’s GPT-4 in contextual understanding: Its ReALM AI model could redefine user experiences across its fast-growing Services segment. But antitrust pressure poses a barrier.
More consumers are shopping online for household essentials, including food and beverages and health, personal care, and beauty products. The two categories are expected to see the most growth in their share of ecommerce sales from now until the end of our forecast period in 2028. Here’s a closer look at the state of US ecommerce, why household goods are fueling the market, and the consumer behavior steering it all.
Amazon takes the bells and whistles out of its brick-and-mortar grocery experience: Amazon Fresh stores will no longer feature Just Walk Out as the retailer focuses on making its stores more inviting.
Retail clinics trail other providers in healthcare delivery: They may not be the market disruptors we once believed. Here’s why.